Kiip was a mobile advertising network.Edwards, Jim
This 21-year-old May Have Cracked the Future of Mobile Advertising
''BusinessInsider''. May 21, 2012. Holiday, Ryan
Online Advertisings Greatest Missed Opportunity? Kiip.Me Founder Brian Wong Answers
''Forbes''. April 25, 2012. It was co-founded by Brian Wong, Courtney Guertin, and Amadeus Demarzi in 2010. Kiip provided users with tangible rewards, such as a bottle of water for every eight miles run by a user in a game. Kiip's rewards platforms was designed for in-app engagement.Valentino-Devries, Jennife
New Approach to Ads in Games
''Wall Street Journal''. June 24, 2011.

History

Wong, at 19, developed the idea for Kiip on an airplane, when he observed its passengers on their iPads.Tsotsi, Alexia
Kiip’s Brian Wong On Taking Risks As Young Entrepreneur
''TechCrunch''. April 12, 2011.Newman, Kira
Brian Wong to Young Entrepreneurs: “Assume no one gives a shit about you”
. ''Tech Cocktail''. April 18, 2012. Many passengers were playing games, where the games' advertisements took up screen space that couldn't be used by the game itself. Wong hypothesized that instead, games could leverage moments of achievement—such as level ups and high scores—with a rewards program where advertisers could make consumer offers.Rose, Kevin
Foundation 05 // Brian Wong
''Foundation''. April 2011. In July 2010, Wong teamed with Courtney Guertin and Amadeus Demarzi to found the company,Tsotsis, Alexia
19 Year Old Kiip Founder Closes 300K Angel Round For Mobile In-Game Ad Startup
''Tech Crunch’''. October 27, 2010. and raised $300,000 in seed capital from True Ventures, Vast Ventures, Paige Craig, Rohan Oza, Keith Belling, Joe Stump, and Chris Redlitz.McMahan, Ty
Betting Venture Capital On An Unproven 19-Year-Old
''Wall Street Journal''. August 6, 2010. In subsequent A and B rounds, Kiip had raised a total of $15.4 million from investors including Relay Ventures, Hummer Winblad Venture Partners, Interpublic Group, American Express Ventures, Digital Garage, Crosslink Capital, True Ventures, Venture51, Transmedia Capital, and Verizon Ventures. In 2016 they received a Series C round of $12 million, for a total of $32 million. In October 2017, Kiip expanded its mobile rewards platform to Amazon’s Fire TV.

Platform

The company said Kiip had about 75 million users per month across about 400

app App, Apps or APP may refer to: Computing * Application software * Mobile app, software designed to run on smartphones and other mobile devices * Web application or web app, software designed to run inside a web browser * Adjusted Peak Performan ...

s by 2013. The company had offices in San Francisco, New York City, Los Angeles, Chicago, Vancouver, London, Bogota, and Tokyo.Ryan, Tim
Brands Rewards Your Fitness Achievements With Useful Products.
''PSFK''. April 14, 2012. Apps using Kiip include games and fitness appsTakahashi, Dean
Kiip expands beyond games to rewarding fitness 'moments'
''Venture Beat''. March 22, 2012. such as RunKeeper. The company had also integrated its system with productivity apps, such as

Any.do Any.do is a productivity platform aimed at task and project management. It is available on mobile, web, and wearables with built-in integrations including calendars, chat applications, and virtual assistants. History Any.do was co-founded by O ...

and Finish 2.0. Kiip is also integrated with the Yahoo! Japan app, which was the first time Yahoo! Japan has integrated a third-party service into its app. Clients included 7-Eleven, Amazon, American Apparel, Campbell's, Ford, Hasbro, Macy's, McDonald's, Mondelēz International (formerly Kraft Foods), Pepsi, Procter & Gamble, Sony Music, Unilever, Verizon and Wrigley. The company's platform offered real-world rewards to mobile users. It used developer tool software called Kiip Neon. In 2014, Kiip formed a strategic partnership with IPG to release a mobile usage study.

Recognition

Kiip was listed by '' Fast Company'' as one of the 50 Most Innovative Companies in the world in 2013 and by '' Forbes'' as one of the "4 Hot Online Ad Companies".Taulli, Tom
4 Hot Online Ad Companies to Put on Your Watch List
''Forbes''. April 14, 2011. Kiip was also named to the

Dow Jones Dow Jones is a combination of the names of business partners Charles Dow and Edward Jones. Dow Jones & Company Dow, Jones and Charles Bergstresser founded Dow Jones & Company in 1882. That company eventually became a subsidiary of News Corp, and ...

' FasTech50 List.

Lawsuit settlement, bankruptcy and acquisition

In July 2019, Kiip agreed to a $1 million settlement of a class action lawsuit claiming that Kiip had violated the law by collecting and using person information about users without permission. Kiip admitted no wrongdoing when agreeing to the financial settlement. On August 26, 2019, Kiip went into foreclosure terminating the majority of its employees with Diablo management group taking over the closure, sale of assets, and liquidation on September 15, 2019. NinthDecimal acquired the assets in bankruptcy court with subsequent details revealed in lawsuit filings in The Meet Group vs Kiip case filed in San Francisco court.{{Cite web, url=https://casetext.com/brief/cgc19580436-the-meet-group-inc-vs-kiip-inc-et-al-defendant-ninthdecimal-inc-s-answer-to-complaint

References

{{reflist, 2

External links

* Official website for class action settlemen
Farag v Kiip Settlement – Home
* {{Official website, http://www.kiip.com{{dead link, date=August 2021 Marketing companies established in 2010 Companies based in San Francisco Digital marketing companies of the United States