Kickers is a youth brand created in 1970 in

France France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...

that produces a wide range of

footwear Footwear refers to garments worn on the feet, which typically serve the purpose of protective clothing, protection against adversities of the environment such as wear from rough ground; stability on slippery ground; and temperature. *Shoes and si ...

and clothing. Kickers was bought in 2007 by the Royer group. Kickers are primarily popular amongst British school children, with Kickers 'Lo' style shoes being a popular choice of school shoes for British boys attending

secondary school A secondary school, high school, or senior school, is an institution that provides secondary education. Some secondary schools provide both ''lower secondary education'' (ages 11 to 14) and ''upper secondary education'' (ages 14 to 18), i.e., b ...

History

On the French scene in 1970, Daniel Raufast came across a poster advertising the musical ''

Hair Hair is a protein filament that grows from follicles found in the dermis. Hair is one of the defining characteristics of mammals. The human body, apart from areas of glabrous skin, is covered in follicles which produce thick terminal and ...

''. Interested by all the barefooted youngsters wearing jeans, he developed a new shoe concept which he believed to be more compatible with the blue-jean generation. The designer Jacques Chevallereau then created the first 'jean boot'. This new shoe was very different: the use of nubuck; shapes that looked more like short boots than regular shoes; tough crepe soles made with

natural rubber Rubber, also called India rubber, latex, Amazonian rubber, ''caucho'', or ''caoutchouc'', as initially produced, consists of polymers of the organic compound isoprene, with minor impurities of other organic compounds. Types of polyisoprene ...

eyelets image:Eyelets For Curtain.jpg, Curtain grommets, used among others in shower curtains A grommet is a ring or edge strip inserted into a hole through thin material, typically a sheet of textile fabric, sheet metal or composite of carbon fiber, wo ...

, contrast stitching, panels and appliqués all obviously referencing

denim Denim is a sturdy cotton warp-faced textile in which the weft passes under two or more Warp (weaving), warp threads. This twill weave produces a diagonal ribbing that distinguishes it from cotton duck. Denim, as it is recognized today, was f ...

. The success was such that, within one season, Kickers production capacity grew from 300 to 12,000 pairs per month. Immediately successful in France, then Germany, by 1974, Kickers were selling in over 70 countries.

United Kingdom

During the 1980s Kickers shoes became very successful in Britain. So much so in some case, children were queuing up until 10 o'clock at night waiting upon deliveries, and when the delivery did arrive the stock would be gone in a flash. Many children also collected the ''flower shape'' tag and did not believe the shoes were real Kickers unless this tag was included.

School shoes

A variety of Kickers shoes, primarily the Lo and Hi top styles, have proven to be popular amongst British school children, mostly boys attending secondary school, as use of school shoes.

Kick Hi

The Kick Hi boot was released in 1975.

Music industry popularity

It was in the late 1980s and early 1990s that Kickers really gained popularity when Kick His were heralded by icons on the

Manchester Manchester () is a city and the metropolitan borough of Greater Manchester, England. It had an estimated population of in . Greater Manchester is the third-most populous metropolitan area in the United Kingdom, with a population of 2.92&nbs ...

music scene. The Kick Hi then became popular in the

rave A rave (from the verb: '' to rave'') is a dance party at a warehouse, club, or other public or private venue, typically featuring performances by DJs playing electronic dance music. The style is most associated with the early 1990s dance mus ...

scene, first with

acid house Acid house (also simply known as just " acid") is a subgenre of house music developed around the mid-1980s by DJs from Chicago. The style is defined primarily by the squelching sounds and basslines of the Roland TB-303 electronic bass synt ...

and then later with

trance music Trance is a genre of electronic dance music that emerged from Electronic body music, EBM in Frankfurt, Germany, in the late 1980s and early 1990s, and quickly spread throughout Europe. Trance music is typically characterized by a tempo between ...

. Many fans of the shoe came from diverse cultural and contemporary musical backgrounds.

In popular culture

Over the years, Kickers has been associated with the music industry, including

Ms Dynamite Naomi Arleen McLean-Daley (born 26 April 1981), better known as Ms. Dynamite, is a British singer and rapper. She is the recipient of the Mercury Music Prize, two Brit Awards and three MOBO Awards. Early years She was born Naomi Arleen M ...

So Solid Crew So Solid Crew are a British UK garage and hip hop collective originating from Battersea, London, which achieved wide success in the early 2000s. The group consisted of many members, the most notable being Asher D (Ashley Walters), Lisa Ma ...

Jarvis Cocker Jarvis Branson Cocker (born 19 September 1963) is an English musician. As the founder, frontman, lyricist and only consistent member of the band Pulp (band), Pulp, he became a reluctant figurehead of the Britpop genre of the mid-1990s. Cocker h ...

Noel Gallagher Noel Thomas David Gallagher (born 29 May 1967) is an English musician, singer and songwriter. Gallagher is the primary songwriter, lead guitarist and a co-lead vocalist of the rock band Oasis (band), Oasis. After leaving Oasis, he formed Noel ...

, Mike Skinner,

Arctic Monkeys Arctic Monkeys are an English Rock music, rock band formed in Sheffield in 2002. They comprise lead singer Alex Turner, drummer Matt Helders, guitarist Jamie Cook and bassist Nick O'Malley. The co-founder and original bassist Andy Nicholson ...

Craig David Craig Ashley David (born 5 May 1981) is an English singer. He rose to fame in 1999, featuring on the single " Re-Rewind" by Artful Dodger. David's debut studio album, '' Born to Do It'', was released in 2000, to great commercial success. In to ...

and

Rodney P Rodney Panton, also known as Rodney P (born in Balham, London, 12 December 1969) is an English MC, as well as a radio and television personality who first gained attention via the UK hip hop scene in the 1980s. A former member of UK hip-hop gro ...

David Bowie David Robert Jones (8 January 194710 January 2016), known as David Bowie ( ), was an English singer, songwriter and actor. Regarded as one of the most influential musicians of the 20th century, Bowie was acclaimed by critics and musicians, pa ...

wore a pair of Kickers on the set of Peace on Earth/Little Drummer Boy alongside Bing Crosby in 1977. He was also photographed by Clive Arrowsmith in that same year, as well as appearing on the front cover of

Melody Maker ''Melody Maker'' was a British weekly music magazine, one of the world's earliest music weeklies; according to its publisher, IPC Media, the earliest. In January 2001, it was merged into "long-standing rival" (and IPC Media sister publicatio ...

on February 18, 1978, resplendent in the brand.

Ian Brown Ian George Brown (born 20 February 1963) is an English musician. He was the lead singer and the only continuous member of the alternative rock band the Stone Roses from their formation in 1983. Following the band's initial split in 1996, he be ...

wore a pair of Kick His to

The Haçienda The Haçienda was a nightclub and music venue in Manchester, England, which became famous during the Madchester years of the 1980s and early 1990s. It was run by the record label Factory Records. The club opened in 1982, eventually fosteri ...

as a cheeky retort to the strict 'no trainer policy'.

The Stone Roses The Stone Roses were an English rock band formed in Manchester in 1983. They were one of the pioneering groups of the Madchester movement in the late 1980s and early 1990s. The band's classic and most prominent lineup consisted of vocalist I ...

wore them in their video for ' Fools Gold'. A sheep sported a pair of Kick His on the cover of the ' Stepping Stone' 12-inch single by '' The Farm''. Kickers sponsored the

Urban Music Awards The Urban Music Awards (UMA) are a hip-hop, R&B, dance, and soul music awards ceremony that was launched in the UK by Jordan Kensington in 2003 and is now held in multiple countries. The US version of the award ceremony, the Urban Music Awar ...

(UMA) 2007 and had an

advertorial An advertorial is an advertisement in the form of editorial content. The term "advertorial" is a blend word, blend (see portmanteau) of the words "advertisement" and "editorial". Merriam-Webster dates the origin of the word to 1946. In printed pub ...

with

NME ''New Musical Express'' (''NME'') is a British music, film, gaming and culture website, bimonthly magazine, and brand. Founded as a newspaper in 1952, with the publication being referred to as a "Rock music, rock inkie", the ''NME'' would be ...

which ended in September 2007.

References

External links

* {{Official website, http://www.kickers.com/ Clothing companies of France Clothing companies established in 1970 Shoe brands Shoe companies of France Sportswear brands French companies established in 1970 Cholet