Kibbles 'n Bits is a brand name for dog food that
The J.M. Smucker Co. decided to include among the pet food brands sold to
Post Holdings
Post Holdings, Inc. is an American Fast-moving consumer goods, consumer packaged goods holding company headquartered in St. Louis, Missouri with businesses operating in the center-of-the-store, refrigerated, foodservice, and food ingredient categ ...
. On April 28, 2023, PH announced that it had completed the acquisition of Kibbles 'n Bits, which is now marketed by
Post Consumer Brands
Post Consumer Brands, LLC (previously Post Cereals and Postum Cereals; also known simply as Post) is an American consumer packaged goods food manufacturer headquartered in Lakeville, Minnesota.
The company, founded in 1895 by C. W. Post, own ...
.
History
The brand was originally created in 1981 as the first dual textured dog food, having soft chewy pieces as well as hard crunchy ones. It was developed by
Quaker Oats
The Quaker Oats Company, known as Quaker, is an American food conglomerate based in Chicago, Illinois. As Quaker Mill Company, the company was founded in 1877 in Ravenna, Ohio. In 1881, Henry Crowell bought the company and launched a national ad ...
as part of their Ken'l Ration brand.
In 1983, more bits ingredients were added to the dog food and the brand was renamed "Kibbles 'n Bits 'n Bits 'n Bits." The addition of more bits and popular ads increased sales by double their estimates.
In 1995, Kibbles 'n Bits was acquired by the
H.J. Heinz Company
The Kraft Heinz Foods Company, formerly the H. J. Heinz Company and commonly known as Heinz (), is an American food processing company headquartered at One PPG Place in Pittsburgh, Pennsylvania. The company was founded by Henry J. Heinz in 186 ...
, which in turn sold their pet food division to
Del Monte Foods
Del Monte Foods Inc. ( trading as Del Monte Foods) is an American food production and distribution company and subsidiary of NutriAsia, headquartered in Walnut Creek, California. Del Monte Foods is one of the largest producers, distributor ...
later on.
The
Lawrence, Kansas
Lawrence is a city in and the county seat of Douglas County, Kansas, United States, and the sixth-largest city in the state. It is in the northeastern sector of the state, astride Interstate 70 in Kansas, Interstate 70, between the Kansas River ...
plant produces around 1.7 million pounds a day, 9.9 million pounds a week and around 497 million pounds of Kibbles 'n Bits dog food a year.
The J.M. Smucker Co. took control of Kibbles 'n Bits in 2015, when it acquired the company that marketed it,
Big Heart Pet Brands.
on Cleveland.com, 24 Mar 2015 In 2023, the brand was acquired by Post Holdings, Inc. and started to be marketed by Post Consumer Brands.
Kibbles 'n Bits was among several brands recalled in February 2018 due to FDA
The United States Food and Drug Administration (FDA or US FDA) is a federal agency of the Department of Health and Human Services. The FDA is responsible for protecting and promoting public health through the control and supervision of food ...
findings of sodium pentobarbital, a drug used in euthanasia
Euthanasia (from : + ) is the practice of intentionally ending life to eliminate pain and suffering.
Different countries have different Legality of euthanasia, euthanasia laws. The British House of Lords Select committee (United Kingdom), se ...
.
References
External links
*
Products introduced in 1981
Dog food brands
1981 establishments in the United States
2023 mergers and acquisitions
{{food-product-stub