KEYH (850 AM) is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

Houston, Texas Houston ( ) is the List of cities in Texas by population, most populous city in the U.S. state of Texas and in the Southern United States. Located in Southeast Texas near Galveston Bay and the Gulf of Mexico, it is the county seat, seat of ...

, under Special Temporary Authority from the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...

to broadcast at 100 watts from a temporary long-wire antenna, on a tower located in Northline, North Houston. KEYH airs a

regional Mexican Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...

format as "La Mejor 104.5." After the loss of its main transmitter site, due to the sale of the land the array sat upon, KEYH went silent from December 31, 2020, until December 27, 2021. KEYH's previous format, prior to going silent, was Regional Mexican, with sports programming interspersed. KEYH was previously owned by

Estrella Media Estrella Media Co (formerly known as Liberman Broadcasting, Inc. from 1987 to October 14, 2019 and LBI Media, Inc. from October 15, 2019 until February 2, 2020) is an American media company based in Burbank, California, owned by private equity f ...

and upon getting back on in late 2021 temporarily rebroadcast Estrella Media's sister station "La Raza" 98.5 KTJM. However, in early 2022, KEYH began broadcasting classic hits with the branding name "Joe 850". The launch of "Joe 850" made a classic hits comeback to the Houston market. Under normal operations, KEYH is licensed to broadcast with 10,000

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

s; because

AM 850 The following radio stations broadcast on AM frequency 850 kHz: 850 AM is a United States clear-channel frequency. KOA and KICY share Class A status of 850 kHz. In Argentina * La Gauchita in Morón, Buenos Aires In Mexico * X ...

is a

clear-channel A clear-channel station is a North American AM broadcasting, AM radio station that has the highest level of protection from Interference (communication), interference from other stations, particularly from nighttime skywave signals. This classifi ...

frequency reserved for 50,000 watts Class A

KOA KOA (short for Kampgrounds of America) is an American franchise of privately owned campgrounds. Having more than 500 locations across the United States and Canada, it is the world's largest system of privately owned campgrounds. It was founded ...

Denver Denver ( ) is a List of municipalities in Colorado#Consolidated city and county, consolidated city and county, the List of capitals in the United States, capital and List of municipalities in Colorado, most populous city of the U.S. state of ...

, KEYH was required to reduce power at night to 185 watts. The former

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

location was near Denver Miller Road in

Sugar Land, Texas Sugar Land (sometimes incorrectly spelled as Sugarland) is the largest city in Fort Bend County, Texas, United States, located in the southwestern part of the metropolitan area. Located about southwest of downtown Houston, Sugar Land is a po ...

History

In 1974, KEYH first

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

as a

daytimer A clear-channel station is a North American AM radio station that has the highest level of protection from interference from other stations, particularly from nighttime skywave signals. This classification exists to ensure the viability of cross ...

, required to be off the air between sunset and sunrise. It was owned by Artlite Broadcasting and aired an

all-news All-news radio is a radio format devoted entirely to the discussion and broadcast of news. All-news radio is available in both local and radio syndication, syndicated forms, and is carried on both major US satellite radio networks. All-news sta ...

format, affiliated with the

Mutual Broadcasting System The Mutual Broadcasting System (commonly referred to simply as Mutual; sometimes referred to as MBS, Mutual Radio or the Mutual Radio Network) was an American commercial radio network in operation from 1934 to 1999. In the Golden Age of Radio, ...

and the

Associated Press The Associated Press (AP) is an American not-for-profit organization, not-for-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association, and produces news reports that are dist ...

. The all-news format did not generate many listeners so talk shows were added. KEYH's slogan was "The Key to Houston" and featured a long key with the station's 850 dial setting and

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

featured in its

logo A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name that it represents, as in ...

. KEYH struggled to gain footing in the market and began airing Mexican music on weekends while continuing the news/talk format on weekdays. With Houston's growing Mexican-American population, the Spanish-language music featured on the weekends proved popular. By the end of the 1970s, KEYH went full-time Regional Mexican and became a direct competitor to the original Spanish-language station in Houston,

AM 1480 The following radio stations broadcast on AM frequency 1480 kHz: 1480 AM is a Regional broadcast frequency. Argentina * Radio Centro Dolores in Dolores, Buenos Aires. * APP1480 in La Matanza, Buenos Aires. Mexico * XECARH-AM in Cardonal, ...

KLVL KLVL (1480 AM) is a terrestrial radio station, paired with an FM relay translator. KLVL is licensed to Pasadena, serving the Greater Houston area. K235CS (94.9 FM; Channel 235) is licensed to Houston, serving northwest Houston, Cypress-Fairba ...

. KEYH has gone through several owners and variations of formats since then, including an incarnation of "La Ranchera" which marked the third time KEYH has used the name (both in conjunction with 101.7 KNTE Bay City and as a standalone). In 2003, Liberman Broadcasting, based in

Burbank, California Burbank is a city in the southeastern end of the San Fernando Valley in Los Angeles County, California, United States. Located northwest of downtown Los Angeles, Burbank had a Census-estimated population of 102,755 as of 2023. The city was ...

, purchased KEYH for $5.7 million.Broadcasting & Cable Yearbook 2010 page D-529
/ref> From 2018 to 2020, the station aired Spanish-language broadcasts of the

Major League Baseball Major League Baseball (MLB) is a professional baseball league composed of 30 teams, divided equally between the National League (baseball), National League (NL) and the American League (AL), with 29 in the United States and 1 in Canada. MLB i ...

Houston Astros The Houston Astros are an American professional baseball team based in Houston. The Astros compete in Major League Baseball (MLB) as a member club of the American League (AL) American League West, West Division. They are one of two major leag ...

. After the loss of its main transmitter site, due to the sale of the land the array sat upon, KEYH went silent from December 31, 2020, until December 27, 2021. KEYH's previous format, prior to going silent, was Regional Mexican, with sports programming interspersed. KEYH upon getting back on in late 2021 temporarily rebroadcast Estrella Media's sister station "La Raza" 98.5 KTJM. However, in early 2022, KEYH began broadcasting classic hits with the branding name "Joe 850". The launch of "Joe 850" made a classic hits comeback to the Houston market. In October 2022, KEYH rebranded as "Houston Radio Platinum". In January 2024, Hector Guevara Ministry Corp. begun operating KEYH via LMA and began airing a Spanish Christian format under the "La Nueva" brand. In March 2024, Hector Guervara Ministry Corp. filed to purchase KEYH and the sale was consummated on June 6, 2024. In September 2024, KEYH switched to a South Asian format under the branding "Radio Dabang 99.5", relayed by 99.5 translators K258BZ in Sugar Land and K258DA in Houston. In March 2025, KEYH switched to Regional Mexican under the branding "La Mejor 104.5", relayed by translator K283CH on 104.5 in Houston.

References

External links

FCC History Cards for KEYH
{{Spanish Radio Stations in Texas Hispanic and Latino American culture in Houston Regional Mexican radio stations in the United States EYH Radio stations established in 1974