Keyed-Up Motorsports is a former stock car racing team which competed in the

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. It is considered to be one of the top ranked motorsports organizations in ...

Sprint Cup Series The NASCAR Cup Series is the top racing series of the NASCAR, National Association for Stock Car Auto Racing (NASCAR), the most prestigious stock car racing series in the United States. The series began in 1949 as the Strictly Stock Division, ...

. Owned by Raymond Key, the team fielded the No. 90

Chevrolet Impala The Chevrolet Impala () is a full-size car that was built by Chevrolet for model years 1958 to 1985, 1994 to 1996, and 2000 to 2020. The Impala was Chevrolet's popular flagship passenger car and was among the better-selling American-made auto ...

for

2010 The year saw a multitude of natural and environmental disasters such as the 2010 Haiti earthquake, the Deepwater Horizon oil spill, and the 2010 Chile earthquake. The 2009 swine flu pandemic, swine flu pandemic which began the previous year ...

but failed to qualify for the

2010 Daytona 500 The 2010 Daytona 500 was the first stock car race of the 2010 NASCAR Sprint Cup Series. The 52nd Daytona 500, it was held on February 14, 2010, in Daytona Beach, Florida, at Daytona International Speedway, before a crowd of about 175,000 atte ...

Casey Mears Casey James Mears (born March 12, 1978) is an American professional off-road racing, off-road and stock car racing driver. He competes part-time in the NASCAR Cup Series, driving the No. 66 Ford Mustang, Ford Mustang Dark Horse for Garage 66. He ...

was the driver for the first six events, their crew chief was

Doug Richert Douglas T. Richert (born June 14, 1960) is an American stock car racing crew chief who works for MBM Motorsports as the crew chief of their No. 66 car in the NASCAR Xfinity Series. Richert was the youngest crew chief to win a NASCAR Cup Series c ...

and the team purchased their cars from Dale Earnhardt Inc. The team committed to run the first 7 races of 2010 and planned to run the full season if funding was secured. It was briefly an affiliate of the

Nationwide Series The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top level Cup Series. NXS events are frequently held as a support race on the day prior to a ...

team, Key Motorsports, owned by Raymond's brother Curtis.

Car No. 90 History

In late 2009, Raymond Key was granted permission by NASCAR to form a new Sprint Cup Series team for the 2010 season. Keyed-Up selected the number "90" for their first car with the goal of competing in the Daytona 500. Keyed-Up was able to find sponsorship for the new car. As of the Daytona 500 their sponsors include
75000000.com
Wix Filters,

Simpson Race Products Simpson Performance Products is an American motorsports parts supplier that manufactures safety products such as gloves, helmets, harness systems, driver's suits, head restraints, and shoes. It is marketed to racers ranging from participants at lo ...

, and Russo's Tinting. On January 16, 2010, Keyed-Up Motorsports announced that Ergodyne Work Gear would be an associate sponsorship for the entire 2010 season. Mears's first appearance in the car came in qualifying for the Daytona 500. The team qualified 39th but failed to make the race after the qualifying race. The team failed to make the first four races of the season before finally making the field at Bristol. Despite the team's qualifying troubles, Mears insisted Keyed-Up Motorsports would run the full race if he made the field and not be a

start and park Start and park is a term used in auto racing, particularly in NASCAR-sanctioned races, to describe the practice of racing teams starting races but pulling the car off the track after just a few laps in order to collect prize money while avoiding e ...

operation. Mears was only signed through the first 5 races, and was free to look elsewhere after that. After failing to make five of the first six races, Mears finished his commitment with Keyed-Up Motorsports and moved to a temporary role with

Joe Gibbs Racing Joe Gibbs Racing (JGR) is an American professional stock car racing organization founded by Pro Football Hall of Fame coach Joe Gibbs. His son, J. D. Gibbs, ran the team with him until his death in 2019. Founded in Huntersville, North Carolina, ...

as a standby driver for

Denny Hamlin James Dennis Alan Hamlin (born November 18, 1980) is an American professional stock car racing driver and team owner. He competes full-time in the NASCAR Cup Series, driving the No. 11 Toyota Camry XSE for Joe Gibbs Racing. He also co-owns and op ...

, who was recovering from ACL surgery. They signed

Scott Riggs Russell Scott Riggs (born January 1, 1971) is an American former professional stock car racing driver. He last competed in the 92 for RBR Enterprises in the NASCAR Camping World Truck Series. Racing career Early career Riggs was born in Bahama ...

on March 30 and successfully qualified for Phoenix, the second race in seven attempts. Shortly after, Keyed-Up Motorsports announced the team was moving to a part-time schedule for 2010. In May 2010, the team suspended operations until sponsorship could be found rather than resort to funding via start and park. The team announced that it would return in 2011 for a limited schedule with Riggs as the driver and

as crew chief. However, Keyed-Up never appeared at Daytona, and Richert moved to

Rick Ware Racing Rick Ware Racing (RWR) is an American motorsports team which currently competes in the NASCAR Cup Series, American Flat Track, and National Hot Rod Association, NHRA. History The organizational roots of RWR date back to Ware & Sons Racing with R ...

while Riggs drove some races for

Whitney Motorsports Whitney Motorsports was a NASCAR team that competed in the Sprint Cup Series. It was based in Huntersville, North Carolina. Sprint Cup Series Car No. 46 History Dusty Whitney, owner of Whitney Motorsports was involved with K-Automotive Motorspo ...

Car No. 90 results

References

External links

Jayski's Team 90 Page
{{The Motorsports Group Defunct NASCAR teams