Key markets are markets that are essential for extending a company's market position, its

economic growth In economics, economic growth is an increase in the quantity and quality of the economic goods and Service (economics), services that a society Production (economics), produces. It can be measured as the increase in the inflation-adjusted Outp ...

and its

globalization Globalization is the process of increasing interdependence and integration among the economies, markets, societies, and cultures of different countries worldwide. This is made possible by the reduction of barriers to international trade, th ...

in a sustainable way. The concept is necessarily not a sharp one, rather, it may depend on company-specific cost-effectiveness or profitability thresholds. Key markets may also only exist in a company's

vision Vision, Visions, or The Vision may refer to: Perception Optical perception * Visual perception, the sense of sight * Visual system, the physical mechanism of eyesight * Computer vision, a field dealing with how computers can be made to gain und ...

statement as projections of future profitability in emerging markets.

See also