Kevin Morley (born in

Liverpool Liverpool is a City status in the United Kingdom, city and metropolitan borough in Merseyside, England. With a population of in 2019, it is the List of English districts by population, 10th largest English district by population and its E ...

), is an English businessman, known for being the former managing director, sales and marketing of the former

Rover Group The Rover Group plc was the British vehicle manufacturing conglomerate known as "BL plc" until 1986 (formerly British Leyland), which had been a state-owned company since 1975. It initially included the Austin Rover Group car business (compris ...

. Holding an MSc from the

University of Surrey The University of Surrey is a public research university in Guildford, Surrey, England. The university received its royal charter in 1966, along with a number of other institutions following recommendations in the Robbins Report. The institu ...

and

Master of Business Administration A Master of Business Administration (MBA; also Master's in Business Administration) is a postgraduate degree focused on business administration. The core courses in an MBA program cover various areas of business administration such as accou ...

from

Aston University Aston University (abbreviated as ''Aston''. for post-nominals) is a public university, public Research university, research university situated in the city centre of Birmingham, England. Aston began as the Birmingham Municipal Technical School ...

, Morley joined

Ford Ford commonly refers to: * Ford Motor Company, an automobile manufacturer founded by Henry Ford * Ford (crossing), a shallow crossing on a river Ford may also refer to: Ford Motor Company * Henry Ford, founder of the Ford Motor Company * Ford F ...

UK in 1977, and during a nine-year career achieved 11 promotions. Morley joined the

Austin Rover Group The Austin Rover Group (abbreviated ARG) was a British motor manufacturer. It was created in 1982 as the mass-market car manufacturing subsidiary of British Leyland (BL). Previously, this entity had been known as BL Cars Ltd (formerly Leyland C ...

in 1986 as marketing director under Canadian Graham Day, where his first project was the Rover 200 Mk2/R8 in 1989. Morley was appointed managing director, sales and marketing of the Rover Car Group five years later, the company had a turnover of £3.2 billion and a staff of 1100. After leaving Rover in 1992, Morley set up Kevin Morley Marketing, whose sole client was Rover Group. Having described the motor marketing as a "bunch of expensive lunch-bandits," in 1995 Morley sold the company to

Lintas MullenLowe Lintas Group, formerly Lintas, is an Indian advertising marketing communications company. The company is a wholly owned subsidiary of the Interpublic Group (IPG), and is part of the multinational MullenLowe Group. The group is curr ...

. Morley has been a director of

dfs DFS may refer to: Brands and enterprises * Dancer Fitzgerald Sample, advertising agency, now Saatchi & Saatchi * DFS Furniture, a furniture retailer in the United Kingdom and Ireland * DFS Group (Duty Free Shoppers), Hong Kong * DFS Program Excha ...

Plc, Flying Flowers,

Jacobs Holdings Jacobs may refer to: Businesses and organisations * Jacob's, a brand name for several lines of biscuits and crackers in Ireland and the UK *Jacobs (coffee), a brand of coffee *Jacobs Aircraft Engine Company, former American aircraft engine compan ...

; and founding member of the Advisory Board of

Jon Moulton Jon Moulton (born 15 October 1950) is a British venture capitalist. He is the founder and managing partner of the private equity firm Better Capital, and is the former managing partner of the private equity firm Alchemy Partners. He is an active ...

Venture Capital Venture capital (often abbreviated as VC) is a form of private equity financing that is provided by venture capital firms or funds to start-up company, startups, early-stage, and emerging companies that have been deemed to have high growth poten ...

company

Alchemy Partners Alchemy Partners is a British private equity firm, which specialises in investing in distressed and undervalued or underperforming businesses and other special situations through debt and equity throughout Europe. Alchemy was founded in 1997 b ...

. Morley is Chairman of several private companies, and Senior non-executive director of Stadium Group.He became chairman and head of Young Driver in 2009 and appeared both on the television and radio promoting it. Morley is Honorary Professor of Business Studies at

University of Warwick , mottoeng = Mind moves matter , established = , type = Public research university , endowment = £7.0 million (2021) , budget = £698.2 million (202 ...

. In March 2009, Morley appeared on

Channel 4 Channel 4 is a British free-to-air public broadcast television network operated by the state-owned enterprise, state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a four ...

's reality television show ''

Secret Millionaire Secrecy is the practice of hiding information from certain individuals or groups who do not have the "need to know", perhaps while sharing it with other individuals. That which is kept hidden is known as the secret. Secrecy is often controvers ...

,'' where working as a volunteer among community projects in

Haringey The London Borough of Haringey (pronounced , same as Harringay) is a London borough in North London, classified by some definitions as part of Inner London, and by others as part of Outer London. It was created in 1965 by the amalgamation of t ...

North London North London is the northern part of London, England, north of the River Thames. It extends from Clerkenwell and Finsbury, on the edge of the City of London financial district, to Greater London's boundary with Hertfordshire. The term ''nor ...

, he donated £250,000. Married with two children, Morley and his family live in

Slinfold Slinfold is a village and civil parish in the Horsham District of West Sussex, England. Geography The village is almost west of Horsham, just off the A29 road. The parish covers . The 2001 Census recorded a population of 1,647 people living i ...

Horsham Horsham is a market town on the upper reaches of the River Arun on the fringe of the Weald in West Sussex, England. The town is south south-west of London, north-west of Brighton and north-east of the county town of Chichester. Nearby ...

. His cars include a Ferrari 599 GTB.

References

External links

Bio of Kevin Morley
at

University of Warwick , mottoeng = Mind moves matter , established = , type = Public research university , endowment = £7.0 million (2021) , budget = £698.2 million (202 ...

Year of birth missing (living people) Living people People educated at St Mary's College, Crosby Alumni of the University of Surrey Alumni of Aston University Academics of the University of Warwick Businesspeople from Liverpool {{UK-business-bio-stub