Kevin Malloy (born 1963) is an advertising executive currently based in

Auckland Auckland ( ; ) is a large metropolitan city in the North Island of New Zealand. It has an urban population of about It is located in the greater Auckland Region, the area governed by Auckland Council, which includes outlying rural areas and ...

New Zealand New Zealand () is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and List of islands of New Zealand, over 600 smaller islands. It is the List of isla ...

but with international roles. Vincent Heeringa, "Auckland as HQ", ''Sharechat'', Sunday 1 February 2004.
(Retrieved 30 August 2015) He is responsible for

Starcom MediaVest Group Starcom is an international media network, the third-largest communications group globally, part of France’s Publicis, with headquarters in Chicago. History The global holding company Starcom Mediavest Group was formed in 2000. Jack Klues ...

's (SMG)

Coca-Cola Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings ...

assignments globally and is also the

VivaKi Publicis Groupe S.A. is a French multinational advertising and public relations company. As of 2024, the company is the largest advertising company in the world by revenue. Based in Paris, it is one of the 'Big Four' advertising commpanies, al ...

Country Chair responsible for Starcom,

ZenithOptimedia Publicis Groupe S.A. is a French multinational advertising and public relations company. As of 2024, the company is the largest advertising company in the world by revenue. Based in Paris, it is one of the 'Big Four' advertising commpanies, al ...

and

Razorfish Razorfish or razor fish may refer to: Species Fish A common name used for three unrelated groups of fishes: * The genera ''Aeoliscus'', and ''Centriscus'', also known as shrimpfishes, in the family Centriscidae * The genus ''Xyrichtys'' of the f ...

across

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

and

.Vivaki,''Our Global Leadership''
(Retrieved 30 August 2015)

Background

Malloy is from

. He was educated at St Peter's College. As a 21-year-old Malloy left for

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

, and ended up in the

advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generall ...

DMB&B where he spent nine years, six of which were in the "International Media" operation. In 1994 he was moved to

Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...

as Regional Media Director and after two years was sent to

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

to be groomed for a role as Worldwide Media Director. Malloy returned home at the end of 2002 after six years in New York and 17 years away. From his

base he still looks after the global assignment for

and oversees

Publicis Groupe Publicis Groupe S.A. is a French multinational advertising and public relations company. As of 2024, the company is the largest advertising company in the world by revenue. Based in Paris, it is one of the 'Big Four' advertising commpanies, al ...

's media and digital operations across

and

International management

Before the formation of MediaVest, Malloy held the position of Executive Vice President, Worldwide Media Director at D’Arcy. He was a key member of the D’Arcy media team that won the P&G AOR assignment in the

U.S. The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 states and a federal capital district, Washington, D.C. The 48 contiguous ...

– at the time the biggest advertising assignment in history (US$1.2 billion). He spent a total of six years in

. Prior to moving to New York in 1996, Malloy spent two years at D’Arcy’s

office as regional media director for Asia-Pacific. Before that, Malloy was based in D’Arcy

for nine years. During that time, he spent three years working in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

operation before taking on full

Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...

an media responsibilities for such multi-national clients as

Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. It was founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/con ...

(P&G),

Budweiser Budweiser () is an American-style pale lager, a brand of Belgian company AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become a large selling beer company in the United States. Budweiser is a filte ...

Mars Mars is the fourth planet from the Sun. It is also known as the "Red Planet", because of its orange-red appearance. Mars is a desert-like rocky planet with a tenuous carbon dioxide () atmosphere. At the average surface level the atmosph ...

and

Philips Koninklijke Philips N.V. (), simply branded Philips, is a Dutch multinational health technology company that was founded in Eindhoven in 1891. Since 1997, its world headquarters have been situated in Amsterdam, though the Benelux headquarter ...

. After seventeen years abroad, Malloy relocated back to

in December 2002 where he initially continued to play a key role for

by maintaining his global role on both P&G and

while overseeing SMG’s operations in

and

. In October 2008 Malloy was asked to take on the newly formed position of

Chair for

and

. This role encompassed SMG and

in these markets and required the launch of

’s key digital asset

Digitas Publicis Groupe S.A. is a French multinational advertising and public relations company. As of 2024, the company is the largest advertising company in the world by revenue. Based in Paris, it is one of the 'Big Four' advertising commpanies, al ...

. Malloy has now dropped his role on P&G with the expanded

requirements but continues to travel extensively as he continues to lead SMG’s global efforts on

. Malloy’s international career has involved numerous speaking engagements and industry recognition. In 1998, he was named one of

Advertising Age ''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in ...

’s worldwide ‘Media Innovators’ following Media and Marketing Europe’s designation as one of the world’s ‘Top 40 Under 40’ media people in 1997. Malloy has also contributed to such publications as Advertising Age International, A&M Magazine,

Media Magazine Media may refer to: Communication * Means of communication, tools and channels used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Interactive media, media that is inte ...

and

The Economist ''The Economist'' is a British newspaper published weekly in printed magazine format and daily on Electronic publishing, digital platforms. It publishes stories on topics that include economics, business, geopolitics, technology and culture. M ...

References

{{DEFAULTSORT:Malloy, Kevin 1965 births Living people New Zealand people of Irish descent Businesspeople from Auckland People educated at St Peter's College, Auckland New Zealand advertising people New Zealand businesspeople