Keventers Milkshake
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Keventers Milkshake is an Indian
milkshake A milkshake (sometimes simply called a shake) is a sweet beverage made by blending milk, ice cream, and flavorings or sweeteners such as butterscotch, caramel sauce, chocolate syrup, or fruit syrup into a thick, sweet, cold mixture. It may ...
brand and
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of restaurants and
kiosk Historically, a kiosk () was a small garden pavilion open on some or all sides common in Iran, Persia, the Indian subcontinent, and in the Ottoman Empire from the 13th century onward. Today, several examples of this type of kiosk still exist ...
s that began operating in 1925. The brand mostly dissolved in the 1970s and was revived starting in 2014. It is owned by Super Milk Products Private Limited. In 2021, the company had a combined total of over 200 Keventers Milkshake restaurants and outlets in India. Keventers Milkshake specializes good in classic and custom-style milkshakes and claims that it is the first milkshake brand made in India.


History

Keventers Milkshake was founded in 1925 by Edward Keventer, a Danish
dairy A dairy is a place where milk is stored and where butter, cheese, and other dairy products are made, or a place where those products are sold. It may be a room, a building, or a larger establishment. In the United States, the word may also des ...
entrepreneur and technologist who the British Government recruited in 1889 to modernize India's dairy industry. Keventer moved to India in 1889, and in 1894 purchased the floundering Aligarh Dairy in the United Provinces. Realizing success and profitability in revitalizing the dairy, Keventer established another dairy farm in 1925 in the
Chanakyapuri Chanakyapuri () is a neighbourhood and diplomatic enclave established in the 1950s in New Delhi, India. It is also a sub-division of the New Delhi district and plays host to the majority of foreign Embassy, embassies in New Delhi. Chanakyapuri, ...
area of
New Delhi New Delhi (; ) is the Capital city, capital of India and a part of the Delhi, National Capital Territory of Delhi (NCT). New Delhi is the seat of all three branches of the Government of India, hosting the Rashtrapati Bhavan, New Parliament ...
, India. Within a decade Keventer had established eponymous plants in
Delhi Delhi, officially the National Capital Territory (NCT) of Delhi, is a city and a union territory of India containing New Delhi, the capital of India. Straddling the Yamuna river, but spread chiefly to the west, or beyond its Bank (geography ...
,
Aligarh Aligarh (; formerly known as Koil) is a city in the state of Uttar Pradesh in India. It is the administrative headquarters of Aligarh district and lies northwest of state capital Lucknow and approximately southeast of the capital, New Delhi. ...
,
Calcutta Kolkata, also known as Calcutta (List of renamed places in India#West Bengal, its official name until 2001), is the capital and largest city of the Indian States and union territories of India, state of West Bengal. It lies on the eastern ba ...
and
Darjeeling Darjeeling (, , ) is a city in the northernmost region of the States and union territories of India, Indian state of West Bengal. Located in the Eastern Himalayas, it has an average elevation of . To the west of Darjeeling lies the Koshi Pr ...
. After Keventer died in 1937, industrialist Ram Krishna Dalmia, a Keventers distributor at the time, bought the brand in 1940. Dalmia diversified the company into producing powdered milk, condensed milk, milkshakes and ice creams. The company's expansion expanded to 48 distribution points around the National Capital Region in
Delhi Delhi, officially the National Capital Territory (NCT) of Delhi, is a city and a union territory of India containing New Delhi, the capital of India. Straddling the Yamuna river, but spread chiefly to the west, or beyond its Bank (geography ...
. Keventers also became a major supplier of milk,
powdered milk Powdered milk, also called milk powder, dried milk, or dry milk, is a manufactured dairy product made by evaporating milk to dryness. One purpose of drying milk is to preserve it; milk powder has a far longer shelf life than liquid milk and do ...
, condensed milk and biscuits to the
Indian Army The Indian Army (IA) (ISO 15919, ISO: ) is the Land warfare, land-based branch and largest component of the Indian Armed Forces. The President of India is the Commander-in-Chief, Supreme Commander of the Indian Army, and its professional head ...
for several decades up until the 1970s. In the 1970s, Keventers' primary plant in Chanakyapuri was forced closed by the Indian government to further expand the diplomatic enclave there. After this, Dalmia focused his energy on other business notions, losing interest in the Keventers brand. A small number of Keventers outlets continued to exist, run by a few of its remaining distributors.


Today

Keventers is owned by
New Delhi New Delhi (; ) is the Capital city, capital of India and a part of the Delhi, National Capital Territory of Delhi (NCT). New Delhi is the seat of all three branches of the Government of India, hosting the Rashtrapati Bhavan, New Parliament ...
-based Super Milk Products Private Limited, which also produces other dairy products. Keventers specializes in classic and custom-style milkshakes. Today, the company is known by consumers in part for its unique foil-topped, vintage-style glass milkshake bottles, which customers are allowed to take with them when they leave. In 2014, Agastya Dalmia, the grandson of Ram Krishna Dalmia partnered with his friend Aman Arora in attempts to revive the brand, working in part with a few old recipes of the milkshake that Ram Krishna Dalmia had devised. As Dalmia and Arora had no experience in the restaurant business, they attempted to recruit restaurateur Sohrab Sitaram in their endeavor, who declined the offer to work with the brand at the time. Dalmia and Arora continued anyway, opening their first restaurant in the
Pitampura Pitampura is a residential area in North West Delhi district of Delhi, India. It is located adjacent to Rohini. It is a planned neighbourhood developed by the Delhi Development Authority in the 1980s and Pitampura TV Tower, was built in 1988. ...
area of Delhi in 2014, but did not meet success, closing less than a year later. Sitaram later eventually joined as a partner in the endeavor. In 2019, the company went to the
Delhi High Court The High Court of Delhi ( Hindustani: दिल्ली उच्च न्यायालय; ''dillī uchcha nyāyālaya'') is the high court in Delhi, India. It was established on 31 October 1966, through the ''Delhi High Court Act, 1966. ...
in protest about one of the company's licensees, which was alleged to have been purveying Keventers products using inferior milk. During that time, the judge stated to company lawyers that he had sampled products at several outlets and that the brand is "no longer as good as it used to be" and deemed them as "not at all fit for consumption." At the time, the franchisee stated that they had made significant improvements, and the judge stated that the licensee and Keventers should utilize dispute resolution mediation to resolve the matter, and did not impose any injunction against the licensee. After the judge's statement, some consumers discussed the matter on Twitter expressing disappointment with the product. In 2021, the company had a combined total of over 200 kiosks, cafés and brick-and-mortar restaurants in India and also has a presence in Dubai, United Arab Emirates; Nairobi, Kenya; and Nepal.


See also

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List of frozen dessert brands This is a list of frozen dessert brands. Frozen dessert is the generic name for desserts made by freezing liquids, semi-solids, and sometimes even solids. They may be based on flavored water ( shave ice, sorbet, snow cones, etc.), fruit purées ( ...


References


Further reading

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External links

* {{portalbar, Drink, India Brand name dairy products Ice cream drinks Indian brands Milkshakes