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Keurig () is a beverage brewing system for home and commercial use. The North American company
Keurig Dr Pepper Keurig Dr Pepper Inc. ( ), formerly Green Mountain Coffee Roasters (1979–2014) and Keurig Green Mountain (2014–2018), is a publicly traded American beverage and coffeemaker conglomerate with headquarters in Burlington, Massachusetts, and ...
manufactures the machines. The main Keurig products are K-Cup pods, which are
single-serve coffee container A single-serve coffee container is a container filled with coffee grounds, used in coffee brewing to prepare only enough coffee for a single portion. Single-serve coffee containers come in various formats and materials, often either as h ...
s; other beverage pods; and the proprietary machines that use these pods to make beverages. Keurig beverage varieties include hot and cold coffees, teas, cocoas, dairy-based beverages, lemonades, cider, and fruit-based drinks. Keurig has over 400 varieties and over 60 brands of coffee and other beverages through its own and partnership-licensed brands. In addition to K-Cup pods, it includes Vue, K-Carafe, and K-Mug pods. The original single-serve brewer and coffee-pod manufacturing company, Keurig, Inc., was founded in Massachusetts in 1992. It launched its first brewers and K-Cup pods in 1998, targeting the office market. As the single-cup brewing system gained popularity, brewers for home use were added in 2004. In 2006, the publicly traded Vermont-based specialty coffee company Green Mountain Coffee Roasters acquired Keurig, sparking rapid growth for both companies. In 2012, Keurig's main patent on its K-Cup pods expired, leading to new product launches, including brewer models that only accept pods from Keurig brands. From 2006 to 2014, Keurig, Inc. was a wholly owned subsidiary of
Green Mountain Coffee Roasters Keurig Dr Pepper Inc. ( ), formerly Green Mountain Coffee Roasters (1979–2014) and Keurig Green Mountain (2014–2018), is a publicly traded American beverage and coffeemaker conglomerate with headquarters in Burlington, Massachusetts, and ...
. When Green Mountain Coffee Roasters changed its name to
Keurig Green Mountain Keurig Dr Pepper Inc. ( ), formerly Green Mountain Coffee Roasters (1979–2014) and Keurig Green Mountain (2014–2018), is a publicly traded American beverage and coffeemaker conglomerate with headquarters in Burlington, Massachusetts, and F ...
in March 2014, Keurig ceased to be a separate business unit and subsidiary and instead became Keurig Green Mountain's main brand.FISCAL 2014 ANNUAL REPORT
.
Keurig Green Mountain Keurig Dr Pepper Inc. ( ), formerly Green Mountain Coffee Roasters (1979–2014) and Keurig Green Mountain (2014–2018), is a publicly traded American beverage and coffeemaker conglomerate with headquarters in Burlington, Massachusetts, and F ...
. November 2014.
"Green Mountain Coffee Roasters changes name to Keurig Green Mountain Inc"
. ''Vermont Business Magazine''. March 10, 2014.
In 2016, Keurig Green Mountain was acquired by an investor group led by
private-equity Private equity (PE) is stock in a private company that does not offer stock to the general public; instead it is offered to specialized investment funds and limited partnerships that take an active role in the management and structuring of the co ...
firm
JAB Holding Company JAB Holding Company S.à r.l. (JAB or Joh. A. Benckiser) is a German conglomerate, headquartered in Luxembourg, that includes investments in companies operating in the areas of consumer goods, coffee, luxury fashion, animal health, and fast food, ...
for nearly $14 billion."JAB Holding Company-Led Investor Group Completes Acquisition of Keurig Green Mountain, Inc."
''
Business Wire Business Wire is an American company that disseminates full-text press releases from thousands of companies and organizations worldwide to news media, financial markets, disclosure systems, investors, information web sites, databases, bloggers, ...
''. March 3, 2016.
Masunaga, Samantha
"Owner of Peet's to buy coffee pod pioneer Keurig for almost $14 billion"
''
Los Angeles Times The ''Los Angeles Times'' is an American Newspaper#Daily, daily newspaper that began publishing in Los Angeles, California, in 1881. Based in the Greater Los Angeles city of El Segundo, California, El Segundo since 2018, it is the List of new ...
''. December 7, 2015.
"JAB completes acquisition of Keurig Green Mountain"
. ''Vermont Business Magazine''. March 3, 2016.
In July 2018, Keurig Green Mountain merged with
Dr Pepper Snapple Group Dr Pepper Snapple Group was an American multinational soft drink company based in Plano, Texas. Since July 2018, it is a business unit of the publicly-traded conglomerate Keurig Dr Pepper. Formerly Cadbury Schweppes Americas Beverages, part of ...
in a deal worth $18.7 billion, creating
Keurig Dr Pepper Keurig Dr Pepper Inc. ( ), formerly Green Mountain Coffee Roasters (1979–2014) and Keurig Green Mountain (2014–2018), is a publicly traded American beverage and coffeemaker conglomerate with headquarters in Burlington, Massachusetts, and ...
, a publicly traded conglomerate which is the third largest beverage company in North America.


History


Inception and development

Keurig founders John Sylvan and Peter Dragone had been college roommates at
Colby College Colby College is a private liberal arts college in Waterville, Maine, United States. Founded in 1813 as the Maine Literary and Theological Institution, it was renamed Waterville College in 1821. The donations of Christian philanthropist Gardner ...
in Maine in the late 1970s. In the early 1990s, Sylvan, a tinkerer, had quit his tech job in
Massachusetts Massachusetts ( ; ), officially the Commonwealth of Massachusetts, is a U.S. state, state in the New England region of the Northeastern United States. It borders the Atlantic Ocean and the Gulf of Maine to its east, Connecticut and Rhode ...
and wanted to avoid the issues of brewed coffee becoming bitter, dense and stale with time by creating a single-serving pod of
coffee grounds Coffee is a beverage brewed from roasted, ground coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulating effect on humans, primarily due to its caffeine content, but decaffeinated coffee is also commercially a ...
and a machine that would brew it. Living in
Greater Boston Greater Boston is the metropolitan region of New England encompassing the municipality of Boston, the capital of the U.S. state of Massachusetts and the most populous city in New England, and its surrounding areas, home to 4,941,632. The most s ...
, he went through extensive trial and error trying to create a pod and a brewing machine. By 1992, to help create a business plan, he brought in Dragone, then working as director of finance for
Chiquita Chiquita Brands International S.à.r.l. (), formerly known as United Fruit Co., is a Swiss company producing and distributing bananas and other produce. The company operates under subsidiary brand names, including the flagship Chiquita bran ...
, as a partner. They founded the company in 1992,Keurig, Incorporated
– Company Overview at ''
Bloomberg Bloomberg may refer to: People * Daniel J. Bloomberg (1905–1984), audio engineer * Georgina Bloomberg (born 1983), professional equestrian * Michael Bloomberg (born 1942), American businessman and founder of Bloomberg L.P.; politician a ...
''.
calling it Keurig; Sylvan later said that the name came from his having "looked up the word ''excellence'' in Dutch". The prototype brewing machines were also a work in progress and unreliable, and the company needed funds for development. That year, they approached what was then
Green Mountain Coffee Roasters Keurig Dr Pepper Inc. ( ), formerly Green Mountain Coffee Roasters (1979–2014) and Keurig Green Mountain (2014–2018), is a publicly traded American beverage and coffeemaker conglomerate with headquarters in Burlington, Massachusetts, and ...
, and the specialty coffee company first invested in Keurig at that time.Green Mountain Coffee – History
''BrewaBetterDay.com''. Archived February 22, 2015.
Luna, Taryn

''
The Boston Globe ''The Boston Globe,'' also known locally as ''the Globe'', is an American daily newspaper founded and based in Boston, Massachusetts. The newspaper has won a total of 27 Pulitzer Prizes. ''The Boston Globe'' is the oldest and largest daily new ...
''. February 7, 2014.
Keurig needed sizeable
venture capital Venture capital (VC) is a form of private equity financing provided by firms or funds to start-up company, startup, early-stage, and emerging companies, that have been deemed to have high growth potential or that have demonstrated high growth in ...
; and after pitching to numerous potential investors, the three partners finally obtained $50,000 from
Minneapolis Minneapolis is a city in Hennepin County, Minnesota, United States, and its county seat. With a population of 429,954 as of the 2020 United States census, 2020 census, it is the state's List of cities in Minnesota, most populous city. Locat ...
-based investor Food Fund in 1994, and later the Cambridge-based fund MDT Advisers contributed $1,000,000. In 1995, Larry Kernan, a principal at MDT Advisers, became Chairman of Keurig, a position he retained through 2002.Larry Kernan
at
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.
Sylvan did not work well with the new investors, and in 1997, he was forced out, selling his stake in the company for $50,000. Dragone left a few months later but decided to retain his stake.


Launch

In 1997, Green Mountain Coffee Roasters became the first roaster to offer its coffee in the Keurig "K-Cup" pod for the newly market-ready Keurig Single-Cup Brewing System, and in 1998, Keurig delivered its first brewing system, the B2000, designed for offices.Keurig Canada – Our History
. ''Corp.Keurig.ca''. Retrieved March 16, 2015.
A brief history of Keurig
''TimeToast.com''. Retrieved May 1, 2015.
Distribution began in New York and New England. The target market at that time was still office use, and Keurig hoped to capture some of
Starbucks Starbucks Corporation is an American multinational List of coffeehouse chains, chain of coffeehouses and Starbucks Reserve, roastery reserves headquartered in Seattle, Washington. It was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gor ...
' market. To satisfy brand loyalty and individual tastes, Keurig found and enlisted a variety of regionally known coffee brands that catered to various flavor preferences.Ackerman, Alliston
"GMCR's Path to Disruptive Innovation"
. ''Consumer Goods Technology''. November 16, 2012.
The first of these was Green Mountain Coffee Roasters, and additional licensees for the K-Cup line included
Tully's Coffee Tully's Coffee is an American specialty coffee manufacturing brand owned by Keurig Dr Pepper, which acquired ''Tully's'' brand and wholesale business in 2009. Tully's branded coffee continues to be sold by Keurig in its K-Cup format and as bagged ...
,
Timothy's World Coffee Timothy's World Coffee (a.k.a. Timothy's) is a large Canadian coffee roasting company and chain of coffeeshops. Origin and background Timothy's was founded in 1975 as a retailer of premium roasted coffee beans by Timothy Snelgrove and his wife T ...
,
Diedrich Coffee Diedrich Coffee was a coffee company based in Irvine, CA. Its first coffee house in Orange County, California was opened in 1972. History The history of the company started with Charlotte Diedrich inheriting a coffee plantation in Costa Rica in ...
, and
Van Houtte Van Houtte Inc. is a company based in Montreal, Quebec, Canada that processes, distributes and sells coffee and coffee related goods. They have expanded their product selection, which now includes tropical teas, sandwiches and salads. It was foun ...
, although Green Mountain was the dominant brand. Keurig also partnered with a variety of established national U.S. coffee brands for K-Cup varieties, and in 2000, the company also branched out the beverage offerings in its K-Cup pods to include hot chocolate and a variety of teas. The brewing machines were large and hooked up to an office's water supply; Keurig sold them to local coffee distributors, who installed them in offices for little or no money, relying on the K-Cups for profits. Keurig is credited with creating a new category with their cup-at-a-time pod-style brewing, a breakthrough product and a breakthrough business model. In 2002, Keurig sold 10,000 commercial brewers. Consumer demand for a home-use brewer version increased, but manufacturing a model small enough to fit on a kitchen counter and making them inexpensively enough to be affordable to consumers, took time. Office models were profitable because the profits came from the high-margin K-Cups, and one office might go through up to hundreds of those a day.Leder, Michelle
"Taking a Niche Player Big-Time"
'' Inc.'' January 1, 2004.
By 2004, Keurig had a prototype ready for home use, but so did large corporate competitors like Salton,
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, and
Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. It was founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/con ...
, which introduced their single-serve brewers and pods. Keurig capitalized on the increased awareness of the concept and sent representatives into stores to do live demonstrations of its B100 home brewer and give out free samples. Keurig and K-Cups quickly became the dominant brand of home brewers and single-serve pods.


Acquisition by Green Mountain Coffee Roasters

In 2006, the publicly traded Vermont-based specialty-coffee company Green Mountain Coffee Roasters (GMCR) – which had successively invested in and acquired increasing percentage ownership of Keurig in 1993, 1996, and 2003, by which time it had a 43% ownership – completed its full acquisition of Keurig."Green Mountain Coffee's purchase of Keurig Inc. completed"
''
Boston Business Journal American City Business Journals, Inc. (ACBJ) is an American newspaper publisher based in Charlotte, North Carolina. ACBJ publishes ''The Business Journals'', which contains local business news for 44 markets in the United States with each market ...
''. June 16, 2006.
Green Mountain also acquired the four additional Keurig licensees, Tully's Coffee, Timothy's World Coffee, Diedrich Coffee, and Van Houtte, in 2009 and 2010.Rogers, Jim
"The story of the Keurig K-Cup and the 2.0 Brewer"
. ''The Inside Scoop''. ''RogersFamilyCo.com''. December 16, 2014.
"Premier Employers of Food Processing: Green Mountain Coffee Roasters"
. The Hitachi Foundation, and Northwest Food Processors Education & Research Institute. Retrieved March 16, 2015.
The joining of Keurig and Green Mountain combined a highly technological brewing-machine manufacturer and a nationwide high-end coffee provider into one company and created an effective " razor/razorblade" model that allowed for explosive growth and high profits. By 2008, K-Cup pods became available for sale in
supermarkets A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. Strictly speaking, a supermarket is larger and has a wider selecti ...
across the U.S. Coffee pod machine sales overall multiplied more than six-fold over the six years from 2008 to 2014. In 2010, Keurig and K-Cup sales topped $1.2billion. The high-margin profits from K-Cup pods are the bulk of the company's income; for the fiscal year 2014, Keurig generated $822.3 million in sales from brewers and accessories, while the pods had $3.6 billion in sales.Kell, John
"Keurig's too-hot coffee machines stung by recall"
''
Fortune Fortune may refer to: General * Fortuna or Fortune, the Roman goddess of luck * Luck * Wealth * Fate * Fortune, a prediction made in fortune-telling * Fortune, in a fortune cookie Arts and entertainment Film and television * ''The Fortune'' (19 ...
''. December 23, 2014.
In February 2011, Green Mountain announced an agreement with
Dunkin' Donuts DD IP Holder LLC, doing business as Dunkin', and originally Dunkin' Donuts, is an American multinational coffee and doughnut company, as well as a quick service restaurant. It was founded by Bill Rosenberg in Quincy, Massachusetts, in 19 ...
to make Dunkin’ Donuts coffee available in single-serve K-Cup pods for use with Keurig Single-Cup Brewers. In addition, participating Dunkin’ Donuts restaurants occasionally offer Keurig Single-Cup Brewers for sale."Green Mountain Coffee Roasters, Inc. and Dunkin' Donuts to Make America's Favorite Coffee Available in K-Cup Portion Packs for Keurig Single-Cup Brewers"
''
Business Wire Business Wire is an American company that disseminates full-text press releases from thousands of companies and organizations worldwide to news media, financial markets, disclosure systems, investors, information web sites, databases, bloggers, ...
''. February 22, 2011.
In March 2011, Green Mountain Coffee and
Starbucks Starbucks Corporation is an American multinational List of coffeehouse chains, chain of coffeehouses and Starbucks Reserve, roastery reserves headquartered in Seattle, Washington. It was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gor ...
announced a similar deal whereby Starbucks would sell its coffee and tea in Keurig single-serve pods and would, in return sell Keurig machines in their stores as part of the deal.


Additional products and developments

The company introduced the Keurig Vue brewer, paired with new Vue pods, in February 2012,"Green Mountain Coffee Roasters Unveils New Keurig Brewing Platform"
. ''Investor.KeurigGreenMountain.com'' (press release). February 15, 2012.
seven months before the key patent on the K-Cup expired in September 2012. The Vue system was announced as having customizable features so consumers had control over the strength, size, and temperature of their beverages, and the Vue pod is made of
recyclable Recycling is the process of converting waste materials into new materials and objects. This concept often includes the recovery of energy from waste materials. The recyclability of a material depends on its ability to reacquire the propert ...
#5 plastic. The Vue brewer was discontinued in 2014, although Keurig still sells the Vue pods. In November 2012, GMCR released its espresso, cappuccino, and latte brewer, the Rivo, co-developed with the Italian coffee company
Lavazza Luigi Lavazza S.p.A. (), shortened and stylized as LAVAZZA, is an Italian manufacturer of coffee products. Founded in Turin in 1895 by Luigi Lavazza, it was initially run from a small grocery store at Via San Tommaso 10. The business (Italian: ...
; it was discontinued in December 2016. In the fall of 2013, the company released a full-pot brewer, the Keurig Bolt, mainly used in offices; it was discontinued in December 2016. In November 2013, Keurig opened a
retail store The retail format (also known as the retail formula) influences the consumer's store choice and addresses the consumer's expectations. At its most basic level, a retail format is a simple marketplace, that is; a location where goods and services ar ...
inside the Burlington Mall in Burlington,
Massachusetts Massachusetts ( ; ), officially the Commonwealth of Massachusetts, is a U.S. state, state in the New England region of the Northeastern United States. It borders the Atlantic Ocean and the Gulf of Maine to its east, Connecticut and Rhode ...
. The store features the full line of Keurig machines and accessories and nearly 200 varieties of K-Cups for creating individualized 3-, 6-, or 12-pod boxes. In February 2014,
The Coca-Cola Company The Coca-Cola Company is an American multinational corporation founded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is lis ...
purchased a 10% stake in Green Mountain Coffee Roasters, valued at $1.25 billion, with an option to increase their stake to 16%, which was exercised in May 2014.Stafford, Leon
"Coca-Cola ups stake in Keurig"
''
The Atlanta Journal-Constitution ''The Atlanta Journal-Constitution'' (''AJC'') is an American daily newspaper based in metropolitan area of Atlanta, Georgia. It is the flagship publication of Cox Enterprises. The ''Atlanta Journal-Constitution'' is the result of the merger ...
''. May 13, 2014.
The partnership was part of Coca-Cola's support of a cold beverage system developed by Keurig to allow customers to make Coca-Cola and other brand beverages at home. In January 2015, the company made a similar deal with
Dr Pepper Snapple Group Dr Pepper Snapple Group was an American multinational soft drink company based in Plano, Texas. Since July 2018, it is a business unit of the publicly-traded conglomerate Keurig Dr Pepper. Formerly Cadbury Schweppes Americas Beverages, part of ...
, but without a stockholder stake.Gasparro, Annie; Esterl, Mike
"Keurig Reels In Dr Pepper for Its Coming Soda Machine"
''
The Wall Street Journal ''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscriptio ...
''. January 7, 2015.
The cold beverage system Keurig Kold, launched in September 2015."Keurig Green Mountain Announces the Launch of Keurig KOLD"
(press release). ''Investor.KeurigGreenMountain.com''. September 29, 2015.


Keurig Green Mountain

In early March 2014, shareholders of Keurig's parent company, Green Mountain Coffee Roasters, voted to change its name to Keurig Green Mountain to reflect its business of selling Keurig coffee makers. Keurig Green Mountain's stock-market symbol remained "GMCR". In the fall of 2014, Keurig Green Mountain introduced the Keurig 2.0 brewer, with technology to prevent old or unlicensed pods from being used in the brewer. The digital lock-out sparked hacking attempts and anti-trust lawsuits.D'Ambrosio, Dan
"Lawsuits claim Keurig Green Mountain violating antitrust laws"
''
Burlington Free Press Burlington may refer to: Places Canada Geography * Burlington, Newfoundland and Labrador * Burlington, Nova Scotia * Burlington, Ontario, the most populous city with the name Burlington * Burlington, Prince Edward Island * Burlington Bay, now k ...
''. April 12, 2014.
The Keurig 2.0 K-Cup pods come in 400 varieties from 60 brands, and as of 2015, the 2.0 K-Cup, K-Carafe, and K-Mug pods encompass 500 varieties from 75 brands.Keurig Plus
. ''Keurig.com''. Retrieved March 21, 2018.
The 2.0 brewer also has the capacity to brew full carafes in three settings, from 2 to , via the use of the new K-Carafe pod. In March 2015, Keurig launched the K-Mug pod, a recyclable pod that brews large travel mug–sized portions. The K-Mug pods, for use in the Keurig 2.0 brewing system, brew 12-, 14-, and 16-ounce cups, and the plastic is recyclable #5 polypropylene plastic. In mid-2015, Keurig debuted the K200, a smaller Keurig 2.0 model that can brew single cups or four-cup carafes and comes in various colors.
General Electric General Electric Company (GE) was an American Multinational corporation, multinational Conglomerate (company), conglomerate founded in 1892, incorporated in the New York (state), state of New York and headquartered in Boston. Over the year ...
announced that its new Café French Door refrigerator, due out in late 2015, will have a Keurig coffee machine built into the door. In September 2015, Keurig launched a line of
Campbell's Soup The Campbell's Company (doing business as Campbell's and formerly known as the Campbell Soup Company) is an American company, most closely associated with its flagship canned soup products. The classic red-and-white can design used by many Campb ...
available in K-Cups.Bowerman, Mary
"Keurig unveils Campbell's Soup K-Cups"
''
USA Today ''USA Today'' (often stylized in all caps) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth in 1980 and launched on September 14, 1982, the newspaper operates from Gannett's corporate headq ...
''. September 10, 2015.
"Campbell's Fresh-Brewed Soup, The First-Ever Hot Soup Made Exclusively for the Keurig Hot Brewing System, Now Available on Keurig.com"
(press release). ''Investor.KeurigGreenMountain.com''. September 9, 2015.
The Campbell's Fresh-Brewed Soup Kits come with a packet of noodles and a K-Cup soup pod. The product is available in two varieties: Homestyle Chicken Broth & Noodle, and Southwest Style Chicken Broth & Noodle. Also in September 2015, Keurig launched Keurig Kold, a brewer that creates a variety of cold beverages including soft drinks, functional beverages, and sparkling waters. The machine brews beverages from The Coca-Cola Company (e.g.
Coca-Cola Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings ...
,
Diet Coke Diet Coke (also branded as Coca-Cola Light, Coca-Cola Diet or Coca-Cola Light Taste) is a sugar-free and low-calorie soft drink produced and distributed by the Coca-Cola Company. It contains artificial sweeteners instead of sugar. Unveiled on ...
, Coke Zero, Sprite,
Fanta Fanta () is an American-owned brand of fruit-flavored carbonated soft drinks created by Coca-Cola Deutschland under the leadership of German businessman Max Keith. There are over 200 flavors worldwide. Fanta originated in Germany as a Co ...
) and the Dr Pepper Snapple Group (e.g.
Dr Pepper Dr Pepper is a carbonated soft drink. Dr Pepper was created in the 1880s by the American pharmacist Charles Alderton in Waco, Texas, and was first nationally marketed in the United States in 1904. It is manufactured by Keurig Dr Pepper in t ...
,
Canada Dry Canada Dry () is a Canadian-American brand of soft drinks founded in Toronto, Ontario, in 1904, and owned since 2008 by the American company Dr Pepper Snapple (now Keurig Dr Pepper). For over 100 years, Canada Dry has been known mainly for its g ...
) and Keurig's line of flavored sparkling and non-sparkling waters and teas, sports drinks, and soda-fountain drinks. In December 2015, it was announced that Keurig Green Mountain would be sold to an investor group led by
private-equity Private equity (PE) is stock in a private company that does not offer stock to the general public; instead it is offered to specialized investment funds and limited partnerships that take an active role in the management and structuring of the co ...
firm
JAB Holding Company JAB Holding Company S.à r.l. (JAB or Joh. A. Benckiser) is a German conglomerate, headquartered in Luxembourg, that includes investments in companies operating in the areas of consumer goods, coffee, luxury fashion, animal health, and fast food, ...
for nearly $14 billion. The acquisition was completed in March 2016.


Keurig Dr Pepper

In July 2018,
Keurig Green Mountain Keurig Dr Pepper Inc. ( ), formerly Green Mountain Coffee Roasters (1979–2014) and Keurig Green Mountain (2014–2018), is a publicly traded American beverage and coffeemaker conglomerate with headquarters in Burlington, Massachusetts, and F ...
merged with
Dr Pepper Snapple Group Dr Pepper Snapple Group was an American multinational soft drink company based in Plano, Texas. Since July 2018, it is a business unit of the publicly-traded conglomerate Keurig Dr Pepper. Formerly Cadbury Schweppes Americas Beverages, part of ...
in a deal worth $18.7 billion, creating a publicly traded conglomerate that is the third largest beverage company in North America. Keurig launched Drinkworks Home Bar in late 2018, developed by Keurig Dr Pepper and
AB InBev Anheuser-Busch InBev SA/NV, known as AB InBev, is an American-Belgian Multinational corporation, multinational Drink industry, drink and brewing company, brewing company based in Leuven, Belgium. It is the largest brewer in the world, and in 20 ...
. The machine creates cocktails, beers and ciders through 24 different pods. The device launched to the general public in 2019. In December 2021 Keurig announced it was discontinuing the platform and offered refunds for the machines to purchasers.


Products


Keurig K-Cup brewing systems

The company's flagship products, Keurig K-Cup brewing systems, are designed to
brew Binary Runtime Environment for Wireless (BREW, also known as Brew MP or Qualcomm BREW) is an obsolete application development platform created by Qualcomm, originally for code division multiple access (CDMA) mobile phones, featuring third-party a ...
a single cup of
coffee Coffee is a beverage brewed from roasted, ground coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulating effect on humans, primarily due to its caffeine content, but decaffeinated coffee is also commercially a ...
,
tea Tea is an aromatic beverage prepared by pouring hot or boiling water over cured or fresh leaves of '' Camellia sinensis'', an evergreen shrub native to East Asia which probably originated in the borderlands of south-western China and nor ...
,
hot chocolate Hot Chocolate are a British soul band formed by Errol Brown and Tony Wilson. The group had at least one hit song every year on the UK Singles Chart from 1970 to 1984. Their hits include " You Sexy Thing", a UK number two which also made ...
, or other hot beverage. The grounds are in a
single-serve coffee container A single-serve coffee container is a container filled with coffee grounds, used in coffee brewing to prepare only enough coffee for a single portion. Single-serve coffee containers come in various formats and materials, often either as h ...
, called a "K-Cup" pod, consisting of a
plastic cup A plastic cup is a cup made out of plastic, commonly used as a container to hold beverages. Some are reusable while others are intended for a single use followed by recycling or disposal. Disposable plastic cups are often used for gatherings ...
, a foil lid, optional
filter paper Filter paper is a semi-permeable paper barrier placed perpendicular to a liquid or air flow. It is used to separate fine solid particles from liquids or gases. The raw materials are typically different pulp (paper), paper pulps. The pulp may be ...
, and an optional shim. Each K-Cup pod is filled with coffee grounds, tea leaves, cocoa mix, fruit powder, or other contents, and is nitrogen flushed, sealed for freshness, and impermeable to oxygen, light, and moisture. The machines brew the K-Cup beverage by piercing the aluminum foil seal with a spray nozzle, while piercing the bottom of the plastic pod with a discharge nozzle. Grounds contained inside the K-Cup pod are in a paper filter. Hot water is forced under pressure through the K-Cup pod, passing through the grounds and through the filter. A brewing temperature of is the default setting, with some models permitting users to adjust the temperature downward by five degrees. The key original patent on the K-Cup expired in 2012.Johnston, Kati
"Another challenge for K-Cup maker"
''
The Boston Globe ''The Boston Globe,'' also known locally as ''the Globe'', is an American daily newspaper founded and based in Boston, Massachusetts. The newspaper has won a total of 27 Pulitzer Prizes. ''The Boston Globe'' is the oldest and largest daily new ...
''. 12 June 2012.
Keurig has later patents, including on the filtration cartridge used in K-Cups, and has also launched a number of new pods since the beginning of 2012.


Brewing system models

Keurig sells many brewing system models, for household and commercial use. Licensed models from Breville,
Cuisinart Cuisinart ( ) is an American kitchen appliance and cookware brand owned by Conair Corporation. Cuisinart was founded in 1971 by Carl Sontheimer and initially produced food processors, which were introduced at a food show in Chicago in 1973. The ...
, and Mr. Coffee, were introduced in 2010. Its brewing systems for home use include single-cup brewers, and brewers that brew both single-cups and carafes. Keurig also sells commercial brewing models for offices and commercial venues.


Beverage varieties and brands

Through its owned brands and through its partnerships and licensing, as of 2015 Keurig's K-Cups and other pods offer more than 400 beverage varieties from 60 brands, including the top ten best-selling coffee brands in the U.S."The Keurig 2.0 Brewing System Lineup Expands with the Addition of the New K200 Series"
. ''Investor.KeurigGreenMountain.com'' (press release). March 2, 2015.
The beverages include coffees, teas, hot chocolates and cocoas, dairy-based beverages, lemonades, cider, and fruit-based drinks. Keurig also offers Brew Over Ice pods for cold versions of teas, fruit drinks, and coffees.


Keurig-owned brands

As of 2024, brands owned by Keurig Dr Pepper for use in its K-Cups and sometimes other coffee products include the following: * Barista Prima Coffeehouse * Café Escapes *
Cinnabon Cinnabon, Inc., is an American chain of baked goods stores and kiosks, normally found in areas with high pedestrian traffic such as malls, airports and rest stops. The company's signature item is the cinnamon roll. As of December 2017, there w ...
*
Gloria Jean's Coffees (commonly shortened to just ) is an Australian-American retail coffeehouse brand headquartered in Castle Hill, Sydney. The chain is owned by the multinational fast casual restaurant conglomerate Retail Food Group and has more than 599 store ...
*
Green Mountain Coffee Roasters Keurig Dr Pepper Inc. ( ), formerly Green Mountain Coffee Roasters (1979–2014) and Keurig Green Mountain (2014–2018), is a publicly traded American beverage and coffeemaker conglomerate with headquarters in Burlington, Massachusetts, and ...
*
Kahlúa Kahlúa () is a brand of coffee liqueur owned by the Pernod Ricard company and produced in Veracruz, Mexico. The drink contains rum, sugar, and arabica coffee. History Pedro Domecq began producing Kahlúa in 1936. It was named Kahlúa, m ...
*
Krispy Kreme Krispy Kreme, Inc. (previously Krispy Kreme Doughnuts, Inc.) is an American multinational doughnut company and coffeehouse chain. Krispy Kreme was founded by Vernon Rudolph (1915–1973), who bought a yeast-raised recipe from a New Orleans ch ...
*
McCafé McCafé is a Coffeehouse, coffee shop-style food and beverage chain, owned by McDonald's. Conceptualised and launched in Melbourne, Australia in 1993 and introduced to the public with help from McDonald's CEO Charlie Bell (businessman), Charlie ...
*
Newman's Own Organics Newman's Own is an American food company headquartered in Westport, Connecticut. Founded in 1982 by actor Paul Newman and author A. E. Hotchner, the company donates all of its after-tax Profit (accounting), profits to charity through Newman's Own ...
* Panera Bread at Home * The Original Donut Shop Coffee * Revv *
Swiss Miss Swiss Miss is an American brand name for cocoa powder and pudding products created by Charles Sanna and sold by American food company Conagra Brands. History In the 1950s, the company sold its original hot cocoa product for commercial use, dis ...
*
Tully's Coffee Tully's Coffee is an American specialty coffee manufacturing brand owned by Keurig Dr Pepper, which acquired ''Tully's'' brand and wholesale business in 2009. Tully's branded coffee continues to be sold by Keurig in its K-Cup format and as bagged ...
*
Van Houtte Van Houtte Inc. is a company based in Montreal, Quebec, Canada that processes, distributes and sells coffee and coffee related goods. They have expanded their product selection, which now includes tropical teas, sandwiches and salads. It was foun ...


Keurig partner brands

As of 2024, brands that Keurig Dr Pepper has a partnership with for selling K-cups include the following: * Bigelow Tea Company * BLK & Bold Specialty Beverages *
Café Bustelo Café Bustelo is an American coffee brand owned by The J.M. Smucker Company. History Gregorio Menéndez Bustelo (1892–1965) traveled from his native Asturias, Spain to Cuba as a young man, and moved to the United States in 1917. He founded t ...
*
Caribou Coffee Caribou Coffee Company is an American coffee company and coffeehouse chain. It was founded in Edina, Minnesota, in 1992. As of September 2023, the company operates over 750 locations worldwide. It is headquartered in Brooklyn Center, Minnesota. ...
*
Celestial Seasonings Celestial Seasonings is an American tea company based in Boulder, Colorado, United States. The company specializes in herbal teas but also sells green, white, black, and chai teas. Founded in 1969, it is a subsidiary of Hain Celestial Group. ...
* Chock full o'Nuts *
Dunkin' Donuts DD IP Holder LLC, doing business as Dunkin', and originally Dunkin' Donuts, is an American multinational coffee and doughnut company, as well as a quick service restaurant. It was founded by Bill Rosenberg in Quincy, Massachusetts, in 19 ...
*
Eight O'Clock Coffee Eight O'Clock Coffee is an American brand of coffee products currently manufactured by the Eight O'Clock Coffee Company, of North Bergen, New Jersey, a subsidiary of Tata Consumer Products; its coffee production plant is in Landover, Maryland. It ...
*
Folgers Folgers is an American brand of coffee produced and sold in the United States, with additional distribution in Asia, Canada and Mexico. It forms part of the food and beverage division of The J.M. Smucker Company. Folgers roasts its coffee in ...
* French Market Coffee *
Gevalia Gevalia ( , , ) is a coffee brand originating from Gävle, Sweden. Founded in 1853, it has grown to become the largest Coffee roasting, coffee roastery in Scandinavia. The brand name "Gevalia" is derived from the Latin name for Gävle. A mains ...
*
Hills Bros. Coffee Hills Bros. Coffee is a maker of packaged coffee, founded in San Francisco. History The company has its origins with the sons of shipbuilder Austin Hills (1823–1905), who was born in Rockland, Maine, and ran a business in California building ...
*
Illy Illycaffè S.p.A. (branded and stylised as illy) is an Italian coffee company specializing in espresso, headquartered in Trieste. Illy markets its coffee globally in silver and red pressurized, oxygen-free cans; operates a network of cafes on sh ...
*
Intelligentsia Coffee & Tea Intelligentsia Coffee is an American coffee roasting company and retailer based in Chicago, Illinois. Founded in 1995 by Doug Zell and Emily Mange, Intelligentsia is considered a major representative of third-wave coffee in the United States. I ...
* Kauai Coffee Company *
La Colombe Coffee Roasters La Colombe Coffee Roasters (originally La Colombe Torrefaction) is an American coffee roaster and retailer headquartered in Philadelphia. Founded in 1994, the company has cafés in locations including Philadelphia, New York City, Chicago, Bosto ...
*
Lavazza Luigi Lavazza S.p.A. (), shortened and stylized as LAVAZZA, is an Italian manufacturer of coffee products. Founded in Turin in 1895 by Luigi Lavazza, it was initially run from a small grocery store at Via San Tommaso 10. The business (Italian: ...
*
Lipton Lipton is a brand named after its founder, Sir Thomas Lipton, Tom Lipton, who started an eponymous grocery retail business in the United Kingdom in 1871. The brand was used for various consumer goods sold in Lipton stores, including tea from 1 ...
*
Maxwell House Maxwell House is an American brand of coffee manufactured by a like-named division of Kraft Heinz in North America and JDE Peet's in the rest of the world. Introduced in 1892 by wholesale grocer Joel Owsley Cheek, it was named in honor of the Ma ...
*
New England Coffee New England Coffee is a coffee roaster located in New England. It was founded in Boston, Massachusetts, in 1916 by Menelaos and George Kaloyanides. History In 1916, brothers Menelaos and George Kaloyanides, who had immigrated to the United Sta ...
*
Peet's Coffee Peet's Coffee is a San Francisco Bay Area-based specialty coffee roaster and retailer owned by Dutch multinational coffee and tea company JDE Peet's. Founded in 1966 by Alfred Peet in Berkeley, California, Peet's introduced the United States to ...
* Philz Coffee *
Seattle's Best Coffee Seattle's Best Coffee LLC is a subsidiary of Nestlé whose brand is used to sell wholesale coffee, ground coffee, whole-bean coffee, and coffee K-cups. While this brand used to have coffeehouses in the United States, it no longer advertises th ...
*
Starbucks Starbucks Corporation is an American multinational List of coffeehouse chains, chain of coffeehouses and Starbucks Reserve, roastery reserves headquartered in Seattle, Washington. It was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gor ...
*
Tazo Tazo Tea Company (TAZO) is a tea and herbal tea blender and distributor founded in Portland, Oregon. It is now a Lipton Teas and Infusions division and is based in Kent, Washington. History Tazo () Tea was founded in 1994 by Steven Smith. The ...
*
Tim Hortons Tim Hortons Inc., known colloquially as Tim's, Timmies, or Timmy's, is a Canadian multinational coffeehouse and restaurant chain with headquarters in Toronto; it serves coffee, Doughnut, donuts, sandwiches, Breakfast sandwich, breakfast egg mu ...
*
Twinings Twinings () is a British marketeer of tea and other beverages, including coffee, hot chocolate, and malt drinks, based in Andover, Hampshire. The brand is owned by Associated British Foods. It holds the world's oldest continually used company ...


Awards

Keurig was named Single Serve Coffee Maker Brand of the Year for four consecutive years from 2012 to 2015 by the
Harris Poll The Harris Poll is an American market research and analytics company that has been tracking the sentiment, behaviors and motivations of American adults since 1963. In addition to the traditional consulting offered, Harris has developed software ...
EquiTrend Study. Some of Keurig's additional awards since 2012 have included: * 2013 "Best All Around" in Best Single-Serve Coffeemakers – Keurig Vue ( Good Housekeeping Research Institute) * 2013
Edison Awards Edison Awards is an American company that runs an annual competition honoring excellence in innovation in a broad range of categories. Company The Edison Awards were established by the American Marketing Association in 1987 and has been an i ...
Gold Award for Consumer Packaged Goods, Beverage Preparation – Keurig Vue * 2014 Top 10 Breakaway Brands (
Landor Associates Landor is a brand consulting firm founded in 1941 by Walter Landor, who pioneered some research, design, and consulting methods that the branding industry still uses. Headquartered in London, the company maintains 32 offices, including China, ...
) * 2014 Food and Beverage Innovators Award – Bolt Packs (
National Restaurant Association The National Restaurant Association is a restaurant industry business association in the United States, representing more than 380,000 restaurant locations. It also operates the National Restaurant Association Educational Foundation. The associa ...
) * Most Recommended Single Serve Pod Coffee Maker 2014 (Women's Choice Award) * 50 Best U.S. Manufacturers 2014 (''
IndustryWeek ''IndustryWeek'' (''IW'') is an online American trade publication founded in 1882 as ''Iron Review'', changing its name to ''IW'' in 1970. It focuses largely on mechanical manufacturing operations, leadership, technology and supply chain covera ...
'')


Corporate affairs


Environmental impact

In the 2010s, beginning primarily with a 2010 article in ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'',Carpenter, Murray
"A Coffee Conundrum"
''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
''. August 3, 2010.
Keurig has been publicly criticized by environmental advocates and journalists for the billions of non-recyclable and non-biodegradable K-Cups consumers purchase and dispose of every year, which end up in landfills.Oatman, Maddie
"Your Coffee Pods' Dirty Secret"
'' Mother Jones''. March 19, 2014.
''
E–The Environmental Magazine ''E–The Environmental Magazine'', or simply ''E'', is an environmental magazine aimed at a readership concerned about the environment, and those who want to know what they can do to make a difference. It has won and been nominated for 13 Ind ...
''
"Billions of K-Cups wind up in landfills each year"
''
Arizona Daily Sun The ''Arizona Daily Sun'' is a three day newspaper in Flagstaff, Arizona, United States. It is published on Tuesdays, Thursdays, and Saturdays. It publishes an entertainment supplement on Thursdays called "Flagstaff Live!". It also publishes a ...
''. March 30, 2014.
Gunther, Mark
"Trouble brewing: has success spoiled Green Mountain?"
''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
''. May 28, 2014.
Some competing single-cup brands have single-serve pods that are recyclable, reusable, compostable, or biodegradable. The cup portion of the K-Cup is made of #7 plastic, and although according to the company it is BPA-free, safe, and meets or exceeds applicable FDA standards, it cannot be recycled in most places. Even in the few locations in Canada where #7 plastic is recycled, the small size of the pods means they can fall through sorting grates. In late 2005, Green Mountain and Keurig launched the My K-Cup reusable and refillable pod, which could be filled with any brand of coffee.Barbash, Fred
"Keurig’s K-Cup screw-up and how it K-pitulated Wednesday to angry consumers"
''
The Washington Post ''The Washington Post'', locally known as ''The'' ''Post'' and, informally, ''WaPo'' or ''WP'', is an American daily newspaper published in Washington, D.C., the national capital. It is the most widely circulated newspaper in the Washington m ...
''. May 7, 2015.
The product was discontinued in August 2014 with the launch of the Keurig 2.0 brewing system, and the 2.0 did not accept the My K-Cup pods. Consumer backlash prompted the company to announce in May 2015 that it was bringing back the My K-Cup and making it compatible with the 2.0 brewers. In 2011, GMCR launched the Grounds to Grow On program, in which office customers purchase recovery bins for used K-Cups, which are shipped to Keurig's disposal partner, which composts the coffee grounds and sends the pods to be incinerated in a waste-to-energy power plant. Critics point out that incineration produces airborne pollutants. Regarding potential recyclability, GMCR's vice president of sustainability stated in 2013 that "The system has a lot of pretty demanding technical requirements in terms of being able to withstand certain amount of temperature and to have a certain kind of rigidity, and provide the right kinds of moisture barriers and oxygen barriers and the like. So it isn't the simplest challenge." In 2015, Keurig Green Mountain's chief sustainability officer stated that every new K-Cup spin-off product introduced since 2006 – including the Vue, Bolt, K-Carafe, and K-Mug pods – is recyclable if disassembled into paper, plastic, and metal components.Hamblin, James
"A Brewing Problem"
''
The Atlantic ''The Atlantic'' is an American magazine and multi-platform publisher based in Washington, D.C. It features articles on politics, foreign affairs, business and the economy, culture and the arts, technology, and science. It was founded in 185 ...
''. March 2, 2015.
James Hamblin, writing in
The Atlantic ''The Atlantic'' is an American magazine and multi-platform publisher based in Washington, D.C. It features articles on politics, foreign affairs, business and the economy, culture and the arts, technology, and science. It was founded in 185 ...
, argues that the level of conscientiousness required to disassemble the cups is somewhat of a paradox to expect from people using a push-button brewing process. In its 2014 Sustainability Report, released in February 2015, Keurig Green Mountain re-affirmed that a priority for the company is ensuring that 100% of K-Cup pods are recyclable by 2020.Sustainability – Creating Sustainable Products
''KeurigGreenMountain.com''. Retrieved March 20, 2015.
Addressing Our Environmental Impact – Keurig® Brewing Systems
''KeurigGreenMountain.com''. Retrieved March 20, 2015.
In August 2014, the Canadian chain OfficeMax Grand & Toy partnered with the New Jersey company
TerraCycle TerraCycle is a private U.S.-based recycling business headquartered in Trenton, New Jersey. It primarily runs a volunteer-based recycling platform to collect non-recyclable pre-consumer and post-consumer waste on behalf of corporate donors, mu ...
to launch a K-Cup recycling program for businesses in Canada, using a recycling box purchased by the businesses and shipped to TerraCycle for recycling when full. In February 2015, TerraCycle launched a similar program for residential use in the U.S.: consumers purchase a Zero Waste Box which can hold 600 capsules, and when full, the box, which has a pre-paid
UPS UPS most commonly refers to: * Uninterruptible power supply, a device which provides continuous power to electronics * United Parcel Service, an American courier company UPS or ups may also refer to: Companies and organizations United Parcel S ...
label, is shipped to TerraCycle for recycling. In 2015, Egg Production created a
Cloverfield ''Cloverfield'' is a 2008 American Found footage (film technique), found footage monster movie, monster horror film directed by Matt Reeves and written by Drew Goddard. It stars Lizzy Caplan, Jessica Lucas, T.J. Miller (in his film debut), Mic ...
-like short video on YouTube entitled "Kill The K Cup" to promote awareness of the waste impact of K Cup, starting the hashtag #KillTheKCup, and reporting that there were enough K pods sold in 2014 to circle the earth 10.5 times.


Legal and media issues

In early 2014, following the announcement of its Keurig 2.0 machines engineered to lock out unlicensed pods, seven competitors and a number of purchasers filed lawsuits in Canada and in various United States federal courts. The complaints contain numerous allegations of
anti-competitive Anti-competitive practices are business or government practices that prevent or reduce competition in a market. Antitrust laws ensure businesses do not engage in competitive practices that harm other, usually smaller, businesses or consumers. ...
actions designed to drive competitors out of Keurig's market. To handle the U.S. anti-competitive lawsuits, in June 2014 the United States Judicial Panel on Multidistrict Litigation consolidated the litigation into one docket in the
Southern District of New York The Southern District of New York is a federal judicial district that encompasses the counties of New York (Manhattan), Bronx, Westchester, Rockland, Putnam, Orange, Dutchess, and Sullivan. Federal offices or agencies operating in the distri ...
, where Judge
Vernon S. Broderick Vernon Speede Broderick (born March 11, 1963) is a United States federal judge, United States district judge of the United States District Court for the Southern District of New York. Biography Broderick was born in 1963, in New York City. He r ...
heard the consolidated case.Gurrieri, Vin
"Consolidated Keurig Antitrust Cases To Brew In NY"
''
Law360 Law360 is a subscription-based, legal news service based in New York City. It is operated by Portfolio Media, Inc., a subsidiary of LexisNexisSabroski, Suzxanne (May 1, 2012) LexisNexis goes 360, ''Onliline'' and delivers breaking news and analys ...
''. June 4, 2014.
The case had 46 plaintiffs, consisting of indirect purchasers, direct purchasers, and two competitors. Common allegations of the multidistrict litigation include claims that Keurig improperly acquired competitors, entered into exclusionary agreements with suppliers and distributors to prevent competitors from entering the market, engaged in unwarranted patent-infringement litigation, and unfairly introduced a product redesign that locks out non–Keurig branded cups. The introduction of the Keurig 2.0 brewer also sparked a number of hacks and workarounds by competitors and consumers in 2014. Rogers Family Coffee, one of the plaintiffs in the anti-trust lawsuits, created a "Freedom Clip" allowing unauthorized pods to work in the brewer. Another plaintiff,
TreeHouse Foods TreeHouse Foods Inc. is a multinational food processing company specializing in producing private label packaged foods headquartered in Oak Brook, Illinois. Created in 2005 and consisting entirely of acquisitions, in 2010 the company had sales of ...
, claimed to be able to produce its own pods that would work in the 2.0 system. A Canadian company, Mother Parkers Tea & Coffee, announced a capsule which would be compatible with the Keurig 2.0. In December 2014, the company recalled about 7 million of its Keurig Mini Plus Brewing Systems manufactured between December 2009 and July 2014 and sold in the U.S. and Canada. The recall was due to burn injuries reported from water overheating and spewing out of some of the machines, particularly if used to brew more than two cups in quick succession."Keurig Recalls MINI Plus Brewing Systems Due to Burn Hazard"
U.S. Consumer Product Safety Commission The United States Consumer Product Safety Commission (USCPSC, CPSC, or commission) is an independent agency of the United States government. The CPSC seeks to promote the safety of consumer products by addressing "unreasonable risks" of injury ...
. December 23, 2014.
SAFETY RECALL NOTICE – REPAIR REQUIRED
Keurig Product Information. December 2014.
By the first quarter of 2015, Keurig sales had dropped 23 percent year over year partly due to unease over Keurig 2.0. In response, Keurig announced they would revive the reusable My K-Cup product by the end of the year. In November 2017, Keurig posted on its Twitter account that it had ended its advertisements with
Sean Hannity Sean Patrick Hannity (born December 30, 1961) is an American conservative television presenter, broadcaster and writer. He hosts ''The Sean Hannity Show'', a radio syndication, nationally syndicated talk radio show, has hosted a Hannity, sel ...
's program on
Fox News The Fox News Channel (FNC), commonly known as Fox News, is an American Multinational corporation, multinational Conservatism in the United States, conservative List of news television channels, news and political commentary Television stati ...
, in reaction to Hannity's defense of Senate candidate
Roy Moore Roy Stewart Moore (born February 11, 1947) is an American politician, lawyer, and jurist who served as chief justice of the Supreme Court of Alabama from 2001 to 2003 and again from 2013 to 2017, each time being removed from office for judic ...
, who had been accused of sexual misconduct against teenage girls. In response, videos of Hannity's fans destroying their Keurig machines proliferated on the Internet, with automated Russian accounts supporting Hannity's position on Twitter. In an internal email, Keurig CEO Bob Gamgort wrote that the way Keurig handled the situation was "highly unusual" and gave the unintended impression that the company had taken sides. Gamgort also announced an overhaul of Keurig's communications policies. In October 2020, Keurig agreed to settle for $31 million an antitrust lawsuit alleging they cornered the single-serve brewer market by making their machines only accept K-Cup coffee pods. Affected consumers had until July 15, 2021, to file a claim for the class action settlement.


Corporate governance

John Sylvan and Peter Dragone founded Keurig, Inc. in 1992, In 1995, Larry Kernan, a principal at MDT Advisers – an investment fund which had contributed $1,000,000 to the company – became Chairman of Keurig; he retained the position through 2002. Sylvan was forced out of the company in 1997, and Dragone left a few months later. Sweeney stayed on as the company's vice president of engineering;Margherita, Dan
"Keurig co-founder Dick Sweeney brews success"
. ''Diversity/Careers''. Summer/Fall 2014.
he later became Vice President of Contract Manufacturing and Quality Assurance. Nick Lazaris was president and CEO of Keurig, Inc. from 1997 to 2006. Keurig, Inc. was fully acquired by Green Mountain Coffee Roasters in 2006; at the time, GMCR's founder Bob Stiller was its president and CEO."Green Mountain Coffee Roasters Announces Appointment of Lawrence J. Blanford as President and CEO"
''
Business Wire Business Wire is an American company that disseminates full-text press releases from thousands of companies and organizations worldwide to news media, financial markets, disclosure systems, investors, information web sites, databases, bloggers, ...
''. May 3, 2007.
D'Ambrosio, Dan
"Green Mountain Coffee shakes up top board members over stock sales"
''
Burlington Free Press Burlington may refer to: Places Canada Geography * Burlington, Newfoundland and Labrador * Burlington, Nova Scotia * Burlington, Ontario, the most populous city with the name Burlington * Burlington, Prince Edward Island * Burlington Bay, now k ...
''. May 8, 2012.
Stiller stepped down in 2007, but remained chairman until May 2012. Lawrence J. Blanford became Green Mountain Coffee Roasters' President and CEO in 2007. Brian Kelley, previously chief product supply officer of Coca-Cola Refreshments, became the President and CEO of Green Mountain Coffee Roasters (later Keurig Green Mountain) in December 2012. Robert Gamgort, who had been CEO of
Pinnacle Foods Pinnacle Foods, Inc., is a packaged foods company headquartered in Parsippany, New Jersey that specializes in shelf-stable and frozen foods. The company became a subsidiary of Conagra Brands on October 26, 2018. History The company was foun ...
, replaced Brian Kelley as Keurig Green Mountain's CEO in May 2016 after KGM was acquired by an investor group led by
JAB Holding Company JAB Holding Company S.à r.l. (JAB or Joh. A. Benckiser) is a German conglomerate, headquartered in Luxembourg, that includes investments in companies operating in the areas of consumer goods, coffee, luxury fashion, animal health, and fast food, ...
,Beilfuss, Lisa
"Keurig Green Mountain Snags Pinnacle Food’s CEO"
''
The Wall Street Journal ''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscriptio ...
''. March 23, 2016.
and he remains CEO of the newly merged, publicly traded conglomerate Keurig Dr Pepper.


References


External links


Official website
{{Coffee de:Keurig Coffee appliance vendors Coffee brands American companies established in 1992 1992 establishments in Massachusetts Food packaging Single-serving coffee containers Single-serving coffee makers