KETC (channel 9) is a
PBS member
television station
A television station is a set of equipment managed by a business, organisation or other entity such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the earth's s ...
in
St. Louis, Missouri, United States, owned by St. Louis Regional Public Media. The station's studios are located at the Dana Brown Communications Center on Olive Street in St. Louis' Grand Center neighborhood, and its transmitter is located in south
St. Louis County.
History
The station first signed on the air on September 20, 1954. It was the first community-licensed
educational television
Educational television or learning television is the use of television programs in the field of distance education. It may be in the form of individual television programs or dedicated specialty channels that are often associated with cable televi ...
station in the United States. The station's first general manager was
Charles Guggenheim, who hired the technical staff and first group of producer/director/writers, five in all. While waiting for the broadcasting tower to be completed, a number of programs were recorded using
kinescope recording technology (the same as used for ''
The Honeymooners
''The Honeymooners'' is an American television sitcom that originally aired from 1955 to 1956, created by and starring Jackie Gleason, and based on a recurring comedy sketch of the same name that had been part of Gleason's variety show. It f ...
''). Once on the air, there were a number of award-winning programs produced by Mayo Simon, Bill Hartzell, Ran Lincoln and Guggenheim. They included the first live broadcast of the St. Louis City Council. Another featured the ''
St. Louis Post-Dispatch'' nature columnist Leonard Hall of Possum Trot Farm. Among the taped program series was a pioneering science program intended for sixth graders to see in their classrooms, ''Science in Sight'', produced by Martin L. Schneider. Film making was encouraged, and with Len Hall's collaboration a documentary film about the rare beauty of the relatively unprotected
Current River was produced. It was later used by the
National Audubon Society in the successful effort to make Current River the first
National Scenic River under the protection of the
National Park Service
The National Park Service (NPS) is an List of federal agencies in the United States, agency of the Federal government of the United States, United States federal government, within the US Department of the Interior. The service manages all List ...
.
Soon after the station went live, its emphasis on current affairs and local politics, fostered by Guggenheim, rattled the political leaders. Following a public controversy, covered by the ''Post-Dispatch'', and under the influence of the well-connected local
public relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Pu ...
firm Fleishman and Hillard (now
FleishmanHillard), Guggenheim was replaced by Martin Quigley, who had no experience in broadcasting. A few months later, Shelby Storck was hired. An experienced broadcaster recommended by Guggenheim, he emceed the station's first evening of broadcasting.
KETC originally broadcast from temporary studios in McMillan Hall on the campus of
Washington University in St. Louis, with transmitting facilities atop the former Boatmen's Bank Building (now the Marquette Building) in downtown St. Louis. In 1955, it moved to the Julius and Freda Baer Memorial Building, also on the Washington University campus. It was the first facility specifically built for an educational television station. It activated its current tower in south
St. Louis County in 1970, allowing it to begin
color
Color (or colour in English in the Commonwealth of Nations, Commonwealth English; American and British English spelling differences#-our, -or, see spelling differences) is the visual perception based on the electromagnetic spectrum. Though co ...
broadcasts a year later. In 1998, the station moved its studios from the Washington University campus to the Dana Brown Communications Center in the Grand Center district.
During the
2004 elections, KETC partnered with area
NBC affiliate
KSDK (channel 5) to provide St. Louisans with comprehensive and up-to-date local and national election results. This partnership was first utilized to simulcast a
gubernatorial debate between
Republican candidate Missouri Secretary of State
Matt Blunt and
Democratic candidate State Auditor
Claire McCaskill. On election night (November 2), KSDK aired NBC's prime time election coverage with
Tom Brokaw
Thomas John Brokaw (; born February 6, 1940) is an American author and retired network television journalist. He first served as the co-anchor of Today (American TV program), ''The Today Show'' from 1976 to 1981 with Jane Pauley, then as the anch ...
and
Tim Russert as well as segments of local results. KETC, meanwhile, ran three hours of local election results hosted by KSDK anchors
Mike Bush and
Karen Foss. Viewers could also watch election results online on the websites of both stations.
The successful KETC/KSDK partnership was used again in September 2005 when, along with radio partners
KYKY (98.1 FM) and
KEZK-FM (102.5 FM), a
telethon
A telethon (a portmanteau of "television" and "marathon") is a televised fundraising event that lasts many hours or days, the purpose of which is to raise money for a charitable, political or other cause.
Most telethons feature heavy solicitatio ...
for
Hurricane Katrina
Hurricane Katrina was a powerful, devastating and historic tropical cyclone that caused 1,392 fatalities and damages estimated at $125 billion in late August 2005, particularly in the city of New Orleans and its surrounding area. ...
relief was simulcast that raised more than $5 million. The telethon featured an appearance by
Affton native
John Goodman, who now calls
New Orleans
New Orleans (commonly known as NOLA or The Big Easy among other nicknames) is a Consolidated city-county, consolidated city-parish located along the Mississippi River in the U.S. state of Louisiana. With a population of 383,997 at the 2020 ...
home and whose family went missing for a time during the storm's peak.
Kennett, MO native
Sheryl Crow
Sheryl Suzanne Crow (born February 11, 1962) is an American singer-songwriter, musician, and actress. She is noted for her Optimism, optimistic and Idealism, idealistic subject matter, and incorporation of genres including Rock music, rock, Po ...
and her then fiancé
Lance Armstrong urged viewers to call when they were interviewed by phone from the region.
In May 2008,
E! contracted with KETC to film two episodes of the
cable network's weekly pop culture series ''
The Soup'' at the KETC studios to accommodate host
Joel McHale
Joel Edward McHale (born November 20, 1971) is an American actor, comedian and television presenter. He is best known for hosting ''The Soup'' (2004–2015) and his role as Jeff Winger, Jeffrey "Jeff" Winger on the NBC sitcom ''Community (TV seri ...
's filming of ''
The Informant!'' in the St. Louis area. After being known for most of its history as "KETC 9," the station rebranded itself as "The Nine Network" in 2010. On October 13, 2010, the station partnered with the ''
St. Louis Beacon'', an online-only, non-profit news publication, to form the Public Insight Network, a
citizen journalism initiative created in conjunction with
American Public Media. On January 10, 2021, the station rebranded as Nine PBS, adopting the current PBS corporate logo.
Programming
KETC is known among viewers in St. Louis for preempting PBS programs to air library program content or less controversial
pledge drive
A pledge drive is an extended period of fundraising activities, generally used by public broadcasting stations to increase contributions. The term " pledge" originates from the promise that a contributor makes to send in funding at regular interva ...
programs, such as
WQED-produced
doo-wop
Doo-wop (also spelled doowop and doo wop) is a subgenre of rhythm and blues music that originated in African-American communities during the 1940s, mainly in the large cities of the United States, including New York, Philadelphia, Pittsburgh, ...
specials, using the default
network feed in late night to premiere those PBS programs instead, though St. Louis has traditionally had stations, commercial and non-commercial, preempt programming from their networks due to content. KETC has given some leeway as far as some preemptions, such as a case where ''St. Louis Post-Dispatch'' columnist Eric Mink wrote an editorial complaining about the station's scheduling of a pledge drive
ice skating show instead of a PBS documentary on the
September 11 attacks
The September 11 attacks, also known as 9/11, were four coordinated Islamist terrorist suicide attacks by al-Qaeda against the United States in 2001. Nineteen terrorists hijacked four commercial airliners, crashing the first two into ...
; KETC announced the next day that it would instead air the 9/11 documentary as nationally scheduled.
Some of the programs produced by KETC for national distribution include selected episodes of ''
Inside/Out'' and ''Today in Chess'', produced in cooperation with the
Saint Louis Chess Club. The station also produced ''
The Letter People'', an instructional program about reading, which was seen on many PBS and educational television stations in the mid-1970s, as well as ''
A Time for Champions'', an hour-long documentary chronicling the
Saint Louis University
Saint Louis University (SLU) is a private university, private Society of Jesus, Jesuit research university in St. Louis, Missouri, United States. Founded in 1818 by Louis William Valentine DuBourg, it is the oldest university west of the Missi ...
soccer
Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 Football player, players who almost exclusively use their feet to propel a Ball (association football), ball around a rectangular f ...
dynasty of the 1960s and 1970s; and ''Homeland'', a miniseries examining the topic of immigration in the United States. Local programming is highlighted by magazine series ''Living St. Louis'', early-childhood focused ''Teaching in Room 9'', and current affairs show ''Donnybrook'', a weekly panel discussion featuring area media personalities airing on Thursday nights.
Technical information
Subchannels
The station's digital signal is
multiplexed:
Analog-to-digital conversion
KETC shut down its analog signal, over
VHF channel 9, on June 12, 2009, the official date on which full-power television stations in the United States
transitioned from analog to digital broadcasts under federal mandate. The station's digital signal continued to broadcasts on its pre-transition
UHF channel 39, using
virtual channel 9.
References
External links
*
KETC-TV Collection Finding Aidat th
St. Louis Public Library
{{DEFAULTSORT:Ketc
1954 establishments in Missouri
PBS member stations
Television channels and stations established in 1954
Television stations in St. Louis