Kerwin Frost
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Kerwin Frost (born July 26, 1995) is an American entertainer, DJ, talk show host, and comedian. He first rose to prominence in New York City's
Soho SoHo, short for "South of Houston Street, Houston Street", is a neighborhood in Lower Manhattan, New York City. Since the 1970s, the neighborhood has been the location of many artists' lofts and art galleries, art installations such as The Wall ...
Youth streetwear scene.


Early life

Frost was raised in public housing in
Harlem Harlem is a neighborhood in Upper Manhattan, New York City. It is bounded roughly by the Hudson River on the west; the Harlem River and 155th Street on the north; Fifth Avenue on the east; and Central Park North on the south. The greater ...
. He became interested in fashion and music at a young age. He was first introduced to thrifting by his father as an economic necessity, due to the family's low income. Purchasing second-hand clothes later became a cornerstone of Frost's style, finding designer clothes at Goodwill, and trading them with his friends. At the age of 14 he got his first tattoo, a distinctive pencil design that runs the entire length of his right cheek. Frost attended Martin Luther King Jr. High School and dropped out at the age of 16.


Career


2015–2018: Soho Youth Streetwear Culture and the Spaghetti Boys

At 15, Frost began spending time with other fashion-obsessed kids in an area of Soho known as the ‘clout corridor’, between
Mercer Mercer may refer to: Business * Mercer (automobile), a defunct American automobile manufacturer (1909–1925) * Mercer (consulting firm), a human resources consulting firm headquartered in New York City, US * Mercer (occupation), a merchant or tra ...
and Howard Street, which included streetwear stores such as Supreme, VFiles,
Off-White Shades of white are colors that differ only slightly from pure white. Variations of white include what are commonly termed off-white colors, which may be considered part of a neutral color scheme. In color theory, a ''shade'' is a pure color mi ...
, NikeLab 21M. It was here that he met future collaborators including Mike the Ruler, Luka Sabbat, and Austin Babbitt. To make money to purchase clothes, Frost would wait for hours in the Supreme line the night before major drops, and would then resell the clothes at a premium to tourists. When he was 16, he interned at VFiles. During this time, he made the decision to immerse himself in the fashion world, rather than be a fashion writer, something he had been contemplating. In 2015, Frost founded the Spaghetti Boys, a collective of artists, DJs, and content creators, alongside Ray Martinez. The two met at the Harlem public housing development they both lived in. That year, the Spaghetti Boys released fashion collaborations with
Off-White Shades of white are colors that differ only slightly from pure white. Variations of white include what are commonly termed off-white colors, which may be considered part of a neutral color scheme. In color theory, a ''shade'' is a pure color mi ...
and Heron Preston, as well as promotional material for Nike Air. The collective regularly hosted free all-ages parties at venues across the city such as Milk Studios and Overthrow Boxing Gym. Honorary members of the Spaghetti Boys included Austin Babbitt,
Sheck Wes Khadimou Rassoul Cheikh Fall (born September 10, 1998), known professionally as Sheck Wes, is an American rapper. He is best known for his 2018 song "Mo Bamba (song), Mo Bamba", which went viral online before peaking at number six on the Billboa ...
, White Trash Tyler, among others. In late 2018, the Spaghetti Boys disbanded and Frost began focusing on new projects.


2018–present: Entertainment career

Frost has garnered attention for producing viral video content and securing unplanned interviews with recognized pop culture
celebrities Celebrity is a condition of fame and broad public recognition of a person or group due to the attention given to them by mass media. The word is also used to refer to famous individuals. A person may attain celebrity status by having great w ...
. In 2018, he worked with
Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer and record producer. One of the most prominent figures in hip-hop, he is known for his varying musical style and polarizing cultural and political commentary. After ...
to create three video content pieces for West: West's Wyoming listening party, his ''
Kids See Ghosts Kids See Ghosts (stylized in all caps) were an American hip hop superduo composed of rappers Kanye West and Kid Cudi. Formed during West's 2018 Wyoming sessions, the duo's first album ''Kids See Ghosts'' was released in June of that year by ...
'' listening party, and the Kardashian-Jenner-West Christmas Party. Frost has also created and hosted a street trivia series for
Cash App Cash App (formerly Square Cash) is a digital wallet for American consumers. Launched by Block, Inc. in 2013, it allows users to send, receive or save money, access a debit card, invest in stocks or bitcoin, apply for personal loans, and file tax ...
. In November 2019, he was part of the lineup at
Post Malone Austin Richard Post (born July 4, 1995), known professionally as Post Malone, is an American rapper, singer, songwriter, record producer, and actor. His music blends various genres including hip-hop, Pop music, pop, Contemporary R&B, R&B, Tra ...
’s Posty Fest.


''Kerwin Frost Talks''

In March 2019, Frost launched the first season of his self-produced and distributed talk show, ''Kerwin Frost Talks''. In each episode he interviews well-known figures from the worlds of music and fashion.” The interviews are often filmed in the guest's house. The first season consisted of fifteen episodes, and featured guests including
Lil Yachty Miles Parks McCollum (born August 23, 1997), known professionally as Lil Yachty, is an American rapper. He first gained recognition in August 2015 for his viral hit "One Night (Lil Yachty song), One Night", the lead single from his debut extend ...
,
SZA Solána Imani Rowe (born November 8, 1989), known professionally as SZA ( ), is an American singer-songwriter. Known for her diaristic lyrics and genre explorations, she has been credited as a prominent figure in influencing contemporary R& ...
,
Dev Hynes Devonté Hynes (born David Joseph Michael Hynes, 23 December 1985), also known as Blood Orange and formerly Lightspeed Champion, is an English singer, songwriter, record producer, composer and director based in New York City. From 2004 to 2006, ...
, Luka Sabbat,
Jeremy Scott Jeremy Scott (born August 8, 1975) is an American fashion designer. He is the sole owner of his namesake label, and from October 2013 to March 2023 was the creative director of the fashion house Moschino. Since launching his brand in Paris in 19 ...
, the founders of Hood by Air,
Tyler the Creator Tyler Gregory Okonma (born March 6, 1991), known professionally as Tyler, the Creator, is an American rapper, singer, songwriter, and record producer. He has been cited as an influential figure in alternative hip-hop during the 2010s. Tyler beca ...
, and
Chief Keef Keith Farrelle Cozart (born August 15, 1995), better known by his stage name Chief Keef, is an American rapper and record producer. Born and raised in Chicago's South Side, he began his recording career as a teenager and initially garnered re ...
.
ASAP Rocky Rakim Athelaston Mayers (born October 3, 1988), known professionally as ASAP Rocky ( ; stylized as A$AP Rocky), is an American rapper. Born and raised in Harlem, he embarked on his musical career as a member of the hip hop music, hip hop coll ...
gave Frost his first interview following his highly-publicized stint in a Swedish jail.
Lil Yachty Miles Parks McCollum (born August 23, 1997), known professionally as Lil Yachty, is an American rapper. He first gained recognition in August 2015 for his viral hit "One Night (Lil Yachty song), One Night", the lead single from his debut extend ...
broke the news on his episode of KFT that he wrote "Act Up" for
City Girls City Girls were an American hip hop duo consisting of Yung Miami (Caresha Romeka Brownlee; born February 11, 1994) and JT (Jatavia Shakara Johnson; born December 3, 1992), both of whom originate from Miami, Florida. The duo signed with Qualit ...
.


Film and acting

In 2019, Frost hosted the first of what he planned to be an annual film festival in New York. Seventeen films were shown over three days, and the festival included a panel with film producers the
Safdie Brothers Josh Safdie, Joshua Henry Safdie (born April 3, 1984) and Benny Safdie, Benjamin Safdie (born February 24, 1986) are independent American filmmakers and actors based in New York City, who frequently collaborate on their films. They are best know ...
, a Q&A session led by music video producer
Cole Bennett Cole Bennett (born May 14, 1996) is an American music video director and record executive. He is the founder of Lyrical Lemonade. He has most notably collaborated with Juice Wrld on music videos such as " All Girls Are the Same", " Lucid Dreams" ...
, and an appearance by
Robert Pattinson Robert Douglas Thomas Pattinson (born 13 May 1986) is an English actor. #Filmography, His filmography often sees him portraying eccentric characters across a diverse range of genres. Known for starring in both major studio productions and in ...
. In the same year, Frost appeared in the Safdies' film ''
Uncut Gems ''Uncut Gems'' is a 2019 American crime thriller film directed by Josh and Benny Safdie, who co-wrote the screenplay with Ronald Bronstein. It stars Adam Sandler, LaKeith Stanfield, Julia Fox, Kevin Garnett, Idina Menzel, and Eric Bogosian ...
'' as himself.


Adidas partnership

In 2019, Frost became Adidas' newest creator, responsible for designing clothing, sneakers, and ad campaigns for the brand. In January 2020, he announced a longer-term partnership with the brand, which includes him designing clothing, footwear and ad campaigns. In an interview with ''GQ'', Frost mentions that he has wanted to work for Adidas for a long time. To date, he has developed limited edition cassette tapes for the brand, featured in their Superstar shoe campaign, and is expected to create a suite of apparel this year that leans heavily into his aesthetic and is inspired by costume.


Other ventures

In 2023, Frost collaborated with
McDonald's McDonald's Corporation, doing business as McDonald's, is an American Multinational corporation, multinational fast food chain store, chain. As of 2024, it is the second largest by number of locations in the world, behind only the Chinese ch ...
to redesign their McNugget Buddies, a set of 1990s-era
McDonaldland McDonaldland is a McDonald's media franchise and the fictional fantasy world inhabited by Ronald McDonald and his friends. Starting with the creation of Ronald McDonald in 1963, it is primarily developed and published by McDonald's. Initial atte ...
characters, for a limited-edition series of adult
Happy Meal A Happy Meal is a kids' meal usually sold at the American fast food Chain store#Restaurant chain, restaurant chain McDonald's since June 1979. A small toy or book is included with the food, both of which are usually contained in a red cardboard b ...
s. This is the second series of adult happy meal toys with the first being created in 2022 by Cactus Plant Flea Market, another fashion brand.


Style

Frost is a
street style Street style is fashion that is considered to have emerged not from studios, but from the population at large. Street fashion is generally associated with youth culture, and is most often seen in major urban centers. Magazines and newspapers co ...
influencer, known for his combining of
haute couture (; ; French for 'high sewing', 'high dressmaking') is the creation of exclusive custom-fitted high-end fashion design. The term ''haute couture'' generally refers to a specific type of upper garment common in Europe during the 16th to the ...
and streetwear fashions, often thrifted. He has been connected to popular streetwear brands including Palm Angels,
Moncler Moncler S.p.A. is an Italian luxury fashion brand specialized in ready-to-wear outerwear headquartered in Milan, Italy. Its core branding includes the Rooster#Terminology, cockerel, "M" monogram, felt appliqué badge, crossed skis and cartoon duc ...
,
Off-White Shades of white are colors that differ only slightly from pure white. Variations of white include what are commonly termed off-white colors, which may be considered part of a neutral color scheme. In color theory, a ''shade'' is a pure color mi ...
, Yeezy, and has a multi-year partnership with
Adidas Adidas AG (; stylized in all lowercase since 1949) is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the ...
. His fashion choices have garnered media attention. Frost donning a Hood by Air tent has been described as a classic embodiment of a 2019 street style trend known as ‘peak maximalism’. At
Paris Fashion Week Paris Fashion Week (, commonly ) is a series of designer presentations held semi-annually in Paris, France, with spring/summer and autumn/winter events held each year. Dates are determined by the Fédération de la Haute Couture et de la Mode. Pa ...
2019, he was featured in a
Moncler Moncler S.p.A. is an Italian luxury fashion brand specialized in ready-to-wear outerwear headquartered in Milan, Italy. Its core branding includes the Rooster#Terminology, cockerel, "M" monogram, felt appliqué badge, crossed skis and cartoon duc ...
x Craig Green coat that went viral. He also appeared at the Kim Jones Pre-fall 2019 collection and
Dior Christian Dior SE (), commonly known as Dior, is a French Multinational corporation, multinational luxury goods company that is controlled and chaired by French businessman Bernard Arnault, who also heads LVMH. , Dior controlled around 42% of ...
FY19 show. His style has inspired positive reaction from artist
Takashi Murakami is a Japanese contemporary artist. He works in fine arts (such as painting and sculpture) as well as commercial media (such as fashion, merchandise, and animation) and is known for blurring the line between High art, high and low arts. His wo ...
and
Teezo Touchdown Aaron Lashane Thomas (born October 31, 1992), known professionally as Teezo Touchdown, is an American rapper, singer, songwriter, and record producer. On September 8, 2023, released his debut studio album, '' How Do You Sleep at Night?'', and em ...
.


Personal life

Frost married his manager, Erin Yogasundram. In July 2019, they welcomed their first child, Waffl. Frost and Erin met over
Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...
.


Filmography


Discography


Awards and nominations

Nominated by Dazed for its annual Dazed 100 list. Nominated for Best in Fashion in the 11th Annual Shorty Awards


References

{{DEFAULTSORT:Frost, Kerwin American DJs Living people American male actors 1995 births