Kent Ertugrul was Interim Chairman of the Board and

Chief Executive Officer A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

(CEO) of

Phorm Phorm, formerly known as 121Media, was a digital technology company known for its contextual advertising software. Phorm was incorporated in Delaware, United States, but relocated to Singapore as Phorm Corporation (Singapore) Ltd in 2012. Founde ...

Inc., a Delaware corporation. He resigned from the Phorm Corporation board on 15 July 2015. Phorm ceased trading on 14 April 2016, having burnt through £200 million of investors' capital.

Early career

Ertugrul began his career in investment banking, working at

J.P. Morgan JP may refer to: Arts and media * ''JP'' (album), 2001, by American singer Jesse Powell * ''Jp'' (magazine), an American Jeep magazine * '' Jönköpings-Posten'', a Swedish newspaper * Judas Priest, an English heavy metal band * ''Jurassic Pa ...

Credit Suisse First Boston Credit Suisse First Boston (also known as CSFB and CS First Boston) was the investment banking affiliate of Credit Suisse headquartered in New York. The company was created by the merger of First Boston Corporation and Credit Suisse Group in 1 ...

and

Morgan Stanley Morgan Stanley is an American multinational investment bank and financial services company headquartered at 1585 Broadway in Midtown Manhattan, New York City. With offices in 42 countries and more than 80,000 employees, the firm's clients in ...

in London, helping to develop and distribute Inflation Linked Floating Rate Securities."Businessweek Executive Profile,"

Bloomberg Businessweek ''Bloomberg Businessweek'', previously known as ''BusinessWeek'' (and before that ''Business Week'' and ''The Business Week''), is an American monthly business magazine published 12 times a year. The magazine debuted in New York City in Septembe ...

. Retrieved January 29, 2011. Later, as Director and Chief Financial Officer, he oversaw the growth of Compass Technology as it became a leading PC-based voice mail company in the US. In 1991, Compass merged with California-based Octel Communications, which in turn was acquired by

Lucent Technologies Lucent Technologies, Inc. was an American Multinational corporation, multinational telecommunications equipment company headquartered in Murray Hill, New Jersey, Murray Hill, New Jersey. It was established on September 30, 1996, through the div ...

."Kent Ertugrul: Brief Biography"

Reuters Reuters ( ) is a news agency owned by Thomson Reuters. It employs around 2,500 journalists and 600 photojournalists in about 200 locations worldwide writing in 16 languages. Reuters is one of the largest news agencies in the world. The agency ...

. Retrieved 29 Jan 2011.

MiGs, Etc.

In 1990, Ertugrul was introduced to a MiG test pilot. The pilot offered Ertugrul a test flight, and from that flight, MiGs, Etc. was born - a joint venture with the Russian Air Force and the Russian Space Agency, which offered joy rides to tourists in Mig-29 jet fighters. Ertugrul put a one-inch square advert in the Wall Street Journal which read "Fly a MiG 29 over Moscow." The company was inundated with 450 press inquiries within 24 hours, gaining worldwide media attention for commercializing the end of the

Cold War The Cold War was a period of global Geopolitics, geopolitical rivalry between the United States (US) and the Soviet Union (USSR) and their respective allies, the capitalist Western Bloc and communist Eastern Bloc, which lasted from 1947 unt ...

.Neate, Rupert
"From Cold War Spies to Battling Web Campaigners"

The Daily Telegraph ''The Daily Telegraph'', known online and elsewhere as ''The Telegraph'', is a British daily broadsheet conservative newspaper published in London by Telegraph Media Group and distributed in the United Kingdom and internationally. It was found ...

(London), May 1, 2009. Retrieved May 7, 2010. Later, Ertugrul founded Life.com, a desktop software and online interactive diary, as well as Voxster, a company enabling Instant Messaging for email.

Phorm

In 2002, Ertugrul founded the company that would become

, Inc. He served as Phorm’s Interim Chairman of the Board and Chief Executive Officer. Phorm is an Internet personalization technology company with offices in Europe, South America, Asia and the United States. Phorm partners with ISPs, publishers and advertisers to bring behaviorally targeted advertising and content to opted-in users of its service. The company was originally known as 121Media, Inc., but changed its name to Phorm, Inc. in 2007. 121Media, founded in 2002, produced a spyware application called PeopleOnPage. This application acted as a browser hijacker and passed details of the user's currently visited website to central ContextPlus servers, so that the user could be targeted with advertising. The adware component was called AproposMedia. AproposMedia is described by InternetSecurityZone.com as "...a malicious executable program that is usually installed without user consent or knowledge. AproposMedia may have the ability to secretly monitor, record, and transmit computer activity." The company finally closed down in 2016, having lost millions of dollars for its shareholders during its period of operation.

Education

Ertugrul attended

St Paul's School, London St Paul's School is a Selective school, selective Private schools in the United Kingdom, independent day school (with limited boarding school, boarding) for boys aged 13–18, founded in 1509 by John Colet and located on a 43-acre site by Rive ...

and holds a bachelor's degree in politics from

Princeton University Princeton University is a private university, private Ivy League research university in Princeton, New Jersey, United States. Founded in 1746 in Elizabeth, New Jersey, Elizabeth as the College of New Jersey, Princeton is the List of Colonial ...

References

{{DEFAULTSORT:Ertugrul, Kent Living people American technology chief executives Date of birth missing (living people) Year of birth missing (living people)