Kenneth Lin (entrepreneur)
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Kenneth Lin is an American tech entrepreneur best known for founding
Credit Karma Credit Karma is an American multinational personal finance company founded in 2007. It has been a brand of Intuit since December 2020. It is best known as a free credit and financial management platform, but its features also include monitori ...
, an online credit score monitoring service, in 2007. He currently serves as its CEO.


Early life and career

At the age of 4, he immigrated with his parents from China to the United States. His parents worked in working-class jobs at casinos and restaurants to afford his tuition fees at Boston University. In the late 1990s, Lin began his career in the credit card industry. Prior to that, he had founded Multilytics Marketing, a data-driven marketing agency.


Credit Karma

Lin has said the inspiration for Credit Karma began in 2006 when he was discouraged by the cost of obtaining his credit score and sought to create an alternative. Credit Karma was established to provide free credit scores and proved to be a hit, growing (according to the company) to over 85 million users by 2020. Lin has sought to expand the offerings of the website by including analytical tools and calculators, credit monitoring, education videos, and other tools. In an interview with the ''American Banker'', he said the "ultimate goal" was to make the credit process more simple with the aim of being "able to make the application process two or three clicks instead of 20 or 30 minutes." In raising venture capital funding, the company has also performed well, reaching a valuation of $3.5 billion according to ''Fortune (magazine), Fortune'' magazine. Although successful in finding investors, Lin has expressed a desire to avoid quickly taking the company public. In a column penned for ''Fast Company (magazine), Fast Company'' he wrote about a litany of negatives associated with an IPO. His column especially focused on the downsides of "quarterly scrutiny" endured by public companies which would get in the way of the "slow and steady implementation" he wanted. Credit Karma was acquired by Intuit for $7.1 billion in 2020.


References


External links


Credit Karma: Kenneth Lin
{{DEFAULTSORT:Lin, Ken Living people American technology company founders People's Republic of China emigrants to the United States Boston University alumni Year of birth missing (living people) Businesspeople from San Francisco Henry Crown Fellows