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Kenneth A. Williams (born October 30, 1954) is an American businessman and game programmer who co-founded On-Line Systems together with his wife Roberta Williams. On-Line Systems eventually became Sierra On-Line and was ultimately renamed Sierra Entertainment. The couple were leading figures in the development of graphical adventure games. At its height, Sierra employed nearly 1,000 people prior to its acquisition in 1996.


History


Early years

Williams was born on October 30, 1954, in
Evansville, Indiana Evansville is a city in Vanderburgh County, Indiana, United States, and its county seat. With a population of 118,414 at the 2020 United States census, 2020 census, it is Indiana's List of cities in Indiana, third-most populous city after India ...
but later grew up in Simi Valley, California. Ken and Roberta's early contributions to the computer game industry were partially chronicled in the book '' Hackers: Heroes of the Computer Revolution''. He wrote the textbook ''Apple II Computer Graphics'' and articles for '' Softline''.


Sierra On-Line

Williams and wife Roberta co-founded On-Line Systems in 1979. Sierra's notable online service, the ImagiNation Network, was purchased by AT&T in 1994. Ken Williams served as the president of Sierra until July 1996, when the company was sold to CUC International. He stayed on to guide its strategic direction until November 1997. In his role as Sierra's CEO, Williams focused on innovation: "I'm not sure how typical I am of other CEOs ...most of my time is spent looking at product ... To me, everything is about being able to build awesome product ... Any game which does not push the state of the art leaves an opportunity for a competitor's game to look better." In Sierra's later years, the company's focus had shifted to publishing many titles from other studios, including Valve's ''
Half-Life Half-life is a mathematical and scientific description of exponential or gradual decay. Half-life, half life or halflife may also refer to: Film * Half-Life (film), ''Half-Life'' (film), a 2008 independent film by Jennifer Phang * ''Half Life: ...
''. Commenting on
first-person shooter A first-person shooter (FPS) is a video game genre, video game centered on gun fighting and other weapon-based combat seen from a First person (video games), first-person perspective, with the player experiencing the action directly through t ...
s, Williams recalls, "By the time I decided we wanted into the genre, we were too far behind. With 20/20 hindsight, I blew it when I had the chance to buy id and didn't ... Valve was the first group I had spoken with that could put Sierra in front of id." In 1992, Williams advocated for a software rating system akin to that of the movie industry. This preceded the establishment of the Entertainment Software Rating Board (ESRB) in 1994 by the Entertainment Software Association (ESA), which was set up in response to concerns over violent and sexually explicit video games. In 2014, Ken and Roberta were honored with the Game Awards inaugural Industry Icons award. Williams has cited
Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
and
The Walt Disney Company The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was founded on October 16 ...
as influencing Sierra's business model. "These two companies were our role models. I read every book written on both companies. I did everything to try to understand how they thought, and how they did business."


Recent years

Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
currently owns the Sierra brand and its intellectual property, following the acquisition of
Activision Blizzard Activision Blizzard, Inc. is an American video game holding company based in Santa Monica, California. Activision Blizzard currently includes three operating units: Activision, Blizzard Entertainment and King (company), King. Founded in July 2 ...
in 2023. After a spell of being inactive in the computer game industry, in 2022, it was reported that he was currently working with his wife Roberta on a new VR and flatscreen version of ''Colossal Cave 3D Adventure'', a redux of the text-adventure title from 1977. Prior to this, he had focused on writing and managing a Web site construction tool called Talkspot, which aimed to redefine how small businesses communicated with their customers on the Internet. He has published three books on boating, talking about his worldwide cruising along with his wife Roberta on their 68-foot Nordhavn trawler. In addition, he publishes a blog about cruising, Ken's Blog, and his years at Sierra, Sierra Gamers. His memoir, '' Not All Fairy Tales Have Happy Endings: The Rise and Fall of Sierra On-Line'', was released on July 24, 2020. In June 2021, Williams announced that he and Roberta had been working on the game ''The Secret'', in collaboration with artist Marcus Maximus Mera.


Depictions

Williams's trademarks have been his mustache and hair. His appearance has inspired Sierra's designers for some sprites, honoring Williams with
cameo appearance A cameo appearance, also called a cameo role and often shortened to just cameo (), is a brief guest appearance of a well-known person or character in a work of the performing arts. These roles are generally small, many of them non-speaking on ...
s in some games. One of these "incarnations" is the chief Keneewauwau of the Nontoonyt natives and Williams, the annoying joke teller (both appearing in '' Leisure Suit Larry'' games), as well as a whipper in the "ScumSoft" company in '' Space Quest III'', and Kenny the Kid in '' Freddy Pharkas: Frontier Pharmacist''.


Personal life

Ken married Roberta Williams at the age of 19. They have two children, D.J. (born 1973) and Chris (born 1979). The Williams family has homes in Seattle, France, and Mexico.Sierra gamers
Sierragamers.


Games programmed

*'' Mission Asteroid'' (1980) *'' Mystery House'' (1980) *'' Wizard and the Princess'' (1980) *'' Cranston Manor'' (1981) *'' Ulysses and the Golden Fleece'' (1981) *''Threshold'' (1981) *'' The Dark Crystal'' (1983) *'' King's Quest II: Romancing the Throne'' (1985) *'' Space Quest: Chapter I – The Sarien Encounter'' (1986) *'' The Black Cauldron'' (1986) *'' Police Quest: In Pursuit of the Death Angel'' (1987) *'' Leisure Suit Larry in the Land of the Lounge Lizards'' (1987) *''Colossal Cave'' (2023)


Further reading

* *


References


External links

*
SierraGamers
– Ken and Roberta Williams page
www.kensbook.com
– Not All Fairy Tales Have Happy Endings - Book about Sierra's rise and fall
October 17, 2005 interview with Ken Williams

Ken & Roberta Williams Interview
* * {{DEFAULTSORT:Williams, Ken 1954 births Living people 20th-century American businesspeople 21st-century American businesspeople American people of Welsh descent American technology company founders American video game businesspeople American video game designers American video game programmers Businesspeople from Indiana People from Evansville, Indiana Sierra On-Line employees The Game Awards winners