Ken Willard
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Kenneth Henderson Willard (born July 14, 1943) is an American former professional
football Football is a family of team sports that involve, to varying degrees, kick (football), kicking a football (ball), ball to score a goal (sports), goal. Unqualified, football (word), the word ''football'' generally means the form of football t ...
player who was a
running back A running back (RB) is a member of the offensive backfield in gridiron football. The primary roles of a running back are to receive American football plays#Offensive terminology, handoffs from the quarterback to Rush (American football)#Offense ...
/ fullback in the
National Football League The National Football League (NFL) is a Professional gridiron football, professional American football league in the United States. Composed of 32 teams, it is divided equally between the American Football Conference (AFC) and the National ...
(NFL), where he was a four-time
Pro Bowl The National Football League All-Star Game (1939–1942), Pro Bowl (1951–2022), or Pro Bowl Games (since 2023) is an annual event held by the National Football League (NFL) featuring the league's All-star, star players. The format has changed ...
er with the
San Francisco 49ers The San Francisco 49ers (also written as the San Francisco Forty-Niners and nicknamed the Niners) are a professional American football team based in the San Francisco Bay Area. The 49ers compete in the National Football League (NFL) as a member ...
in the 1960s.


Early life

Willard was born on July 14, 1943, in
Richmond, Virginia Richmond ( ) is the List of capitals in the United States, capital city of the Commonwealth (U.S. state), U.S. commonwealth of Virginia. Incorporated in 1742, Richmond has been an independent city (United States), independent city since 1871. ...
. He attend Varina High School where he was both an outstanding athlete, earning 16 letters in football, baseball, basketball and track; and was a member of academic honor societies. Willard was 6 ft 1 in (1.85 m), 185 pounds (83.9 kg) in high school, with both speed and strength; running the hundred-yard dash and throwing the
shot Shot may refer to: Arts, entertainment, and media * ''Shot'' (album), by The Jesus Lizard *''Shot, Illusion, New God'', an EP by Gruntruck *'' Shot Rev 2.0'', a video album by The Sisters of Mercy * "Shot" (song), by The Rasmus * ''Shot'' (2017 ...
and discus for the track team. In 1957, he was a star running back on the football team at only 14-years old, also playing on defense. On his first two plays as a runner he scored
touchdowns A touchdown (abbreviated as TD) is a scoring play in gridiron football. Scoring a touchdown grants the team that scored it 6 points. Whether running, passing, returning a kickoff or punt, or recovering a turnover, a team scores a touchd ...
on runs of 40 yards or more, but both were called back on penalties. He then caught a short pass and ran 60 yards for a touchdown on his first official play. His brother Richard was later the team's quarterback. In 1958, he made the all-district team in football. As a senior, he won high school awards in baseball and track. He also was a
power hitter Power hitter is a term used in baseball for a skilled player that has a higher than average ability in terms of his Batting (baseball), batting, featuring a combination of dexterity and personal strength that likely leads to a high number of hom ...
playing
American Legion baseball American Legion Baseball is a variety of amateur baseball played by 13-to-19-year-olds in fifty states in the U.S. and Canada. More than 3,500 teams participate each year. The American Legion Department of South Dakota established the program in 1 ...
.


College career

Willard received a football scholarship from the
University of North Carolina The University of North Carolina is the Public university, public university system for the state of North Carolina. Overseeing the state's 16 public universities and the North Carolina School of Science and Mathematics, it is commonly referre ...
in 1961 after turning down a $100,000 offer to play baseball for the
Boston Red Sox The Boston Red Sox are an American professional baseball team based in Boston. The Red Sox compete in Major League Baseball (MLB) as a member club of the American League (AL) American League East, East Division. Founded in as one of the Ameri ...
, even after being personally recruited by Hall of famer
Ted Williams Theodore Samuel Williams (August 30, 1918 – July 5, 2002) was an American professional baseball player and manager. He played his entire 19-year Major League Baseball (MLB) career, primarily as a left fielder, for the Boston Red Sox from 193 ...
. It was a difficult decision for Willard to turn down playing professional baseball, but he wanted a four year college education. Willard said "'You just can't put into words what makes you decide not to take it.'" Baseball was his first love as a sport, and he thought he would get back to it after a few years of football. He played for the Tar Heels from 1962 to 1964, where he led the
Atlantic Coast Conference The Atlantic Coast Conference (ACC) is a collegiate List of NCAA conferences, athletic conference in the United States. Headquartered in Charlotte, North Carolina, the ACC's eighteen member universities compete in the National Collegiate Athlet ...
in
rushing Rushing means a sudden forward motion, or a surge or onslaught. Rushing may refer to: Tactics * Rush (gridiron football), advancing the ball by running on offense. On defense, charging the quarterback or kicker is a pass rush. * Human wave atta ...
yards in 1963 and was named MVP of the same year's
Gator Bowl The Gator Bowl is an annual college football bowl game held in Jacksonville, Florida, usually contested on or around New Year's Day. It has been held continuously since 1946, making it the sixth oldest college bowl, as well as the first televise ...
. He received All-ACC honors in 1963 and 1964 and was selected to the College Football All-America second-team in 1964.Kenneth Willard
''Virginia Sports Hall of Fame''. Retrieved October 14, 2023.
Willard rushed for 1,949 yards on 514 attempts over his three years at North Carolina, with 18 touchdowns. He also had 46 pass receptions for 432 yards and another touchdown.
Two-way player In sports that require a player to play on offense and defense (such as basketball and ice hockey), a two-way player refers to a player who excels at both. In sports where a player typically specializes on offense or defense (like American footb ...
Chris Hanburger was the center on the offensive line that blocked for Willard at North Carolina, and was All-ACC at center as a junior and senior. Hanburger went on to an NFL career at
linebacker Linebacker (LB) is a playing position in gridiron football. Linebackers are members of the defensive team, and typically line up three to five yards behind the line of scrimmage and so back up the defensive linemen. They play closer to the line ...
for the
Washington Redskins The Washington Commanders are a professional American football team based in the Washington metropolitan area. The Commanders compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC East, East ...
, and induction into the professional football Hall of fame. Willard was also a member of the UNC baseball team, where he led the ACC in home runs two times and is unofficially credited with the longest home run in Tar Heel history at an estimated . He was also named all-conference in baseball as a senior.


Professional career

Willard was drafted with the second pick of the
1965 NFL draft The 1965 NFL draft was held at the Summit Hotel in New York City on Saturday, November 28, 1964. The first player selected was Tucker Frederickson, back from Auburn, by the New York Giants. The draft was marked by the failure of the St. Loui ...
, by the
San Francisco 49ers The San Francisco 49ers (also written as the San Francisco Forty-Niners and nicknamed the Niners) are a professional American football team based in the San Francisco Bay Area. The 49ers compete in the National Football League (NFL) as a member ...
ahead of future NFL Hall of Famers
Dick Butkus Richard Marvin Butkus (December 9, 1942 – October 5, 2023) was an American professional football linebacker, sports commentator, and actor. He played football for the Chicago Bears of the National Football League (NFL) from 1965 to 1973. He w ...
and halfback
Gale Sayers Gale Eugene Sayers (May 30, 1943 – September 23, 2020) was an American professional football halfback and return specialist in the National Football League (NFL). Sayers played for the Chicago Bears from 1965 to 1971, though injuries effec ...
. Major league baseball teams were still interested in Willard, there was a bidding war between the NFL and the
American Football League The American Football League (AFL) was a major professional American football league that operated for ten seasons from 1960 until 1970, AFL–NFL merger, when it merged with the older National Football League (NFL), and became the American Foot ...
(AFL), and three NFL teams, the
Detroit Lions The Detroit Lions are a professional American football team based in Detroit. The Lions compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC North, North division. The team plays their home game ...
,
Minnesota Vikings The Minnesota Vikings are a professional American football team based in Minneapolis. The Vikings compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC North, North division. Founded in 1960 as ...
and 49ers were interested in drafting Willard if he would sign with them. The Lions had offered him a $25,000 bonus to sign with them, but the 49ers doubled that sum. Willard believed he was taken as a high draft pick because his draft came during the "Big Back" era, when many teams were looking to model their offense on
Vince Lombardi Vincent Thomas Lombardi ( ; June 11, 1913 – September 3, 1970) was an American professional football coach and executive in the National Football League (NFL). Lombardi is considered by many to be among the greatest coaches and leaders in Ame ...
's Green Bay Packers backfield of Jim Taylor and
Paul Hornung Paul Vernon Hornung (December 23, 1935 – November 13, 2020), nicknamed "the Golden Boy", was an American professional football halfback and kicker who played for the Green Bay Packers of the National Football League (NFL) from 1957 to 1966 ...
; rather than relying on smaller and faster running backs. In addition to Willard, first round running back picks in 1965 included large (for the time) backs like 220-pound Tucker Frederickson (No. 1), 215-pound
Donny Anderson Garry Don Anderson (born May 16, 1943) is an American former professional football player who was a halfback and punter for nine seasons with the Green Bay Packers and St. Louis Cardinals of the National Football League (NFL). From Texas Te ...
(No. 7), and 230-pound Tom Nowatzke (No. 11). Willard also believed that the big back style power runners endured longer in the NFL without injuries than smaller faster backs who would make radical cuts while running, or were more likely to be blind-sided. He played nine seasons with the San Francisco 49ers, missing only one game because of injury. After nine years in San Francisco, Willard was traded to the
St. Louis Cardinals The St. Louis Cardinals are an American professional baseball team based in St. Louis. The Cardinals compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League Central, Centra ...
for a third-round draft pick. His one season with the Cardinals (1974) was shortened to seven games by a left knee injury, which was operated on during the season. This was his last year in the NFL. The Cardinals placed him on injured reserve before the start of the 1975 season, although Willard wanted to play. He was released in November 1975 and retired. He opted to pass on his eleventh season after two consecutive years of knee injuries in St. Louis. Willard was a four-time
Pro Bowl The National Football League All-Star Game (1939–1942), Pro Bowl (1951–2022), or Pro Bowl Games (since 2023) is an annual event held by the National Football League (NFL) featuring the league's All-star, star players. The format has changed ...
er, selected in 1965-66 and 1968-69. For his career, he scored 45 rushing and 17 receiving touchdowns. His best year was 1968 when he ran for 967 yards and 7 touchdowns. Willard was selected second team All Pro by the
Associated Press The Associated Press (AP) is an American not-for-profit organization, not-for-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association, and produces news reports that are dist ...
(AP),
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(NEA) and
United Press International United Press International (UPI) is an American international news agency whose newswires, photo, news film, and audio services provided news material to thousands of newspapers, magazines, radio and television stations for most of the 20th ce ...
(UPI) in 1965. In 1968, UPI named him a second team All Pro. He was a member of the 49ers when the team won the
NFC West The National Football Conference – Western Division or NFC West is one of the four Division (sport), divisions of the National Football Conference (NFC) in the National Football League (NFL). It currently has four members: the Arizona Card ...
title in
1970 Events January * January 1 – Unix time epoch reached at 00:00:00 UTC. * January 5 – The 7.1 1970 Tonghai earthquake, Tonghai earthquake shakes Tonghai County, Yunnan province, China, with a maximum Mercalli intensity scale, Mercalli ...
,
1971 * The year 1971 had three partial solar eclipses (Solar eclipse of February 25, 1971, February 25, Solar eclipse of July 22, 1971, July 22 and Solar eclipse of August 20, 1971, August 20) and two total lunar eclipses (February 1971 lunar eclip ...
and
1972 Within the context of Coordinated Universal Time (UTC) it was the longest year ever, as two leap seconds were added during this 366-day year, an event which has not since been repeated. (If its start and end are defined using Solar time, ...
and with the Cardinals when they won the division title in
1974 Major events in 1974 include the aftermath of the 1973 oil crisis and the resignation of United States President Richard Nixon following the Watergate scandal. In the Middle East, the aftermath of the 1973 Yom Kippur War determined politics; ...
. In 1970, Willard rushed for 85 yards (with two fumbles) and had an 18-yard reception in the 49ers 17–14 win over the
Minnesota Vikings The Minnesota Vikings are a professional American football team based in Minneapolis. The Vikings compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC North, North division. Founded in 1960 as ...
in the divisional playoff round, but lost 17–10 against the
Dallas Cowboys The Dallas Cowboys are a professional American football team based in the Dallas–Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC East, East division. T ...
in the conference championship game (Willard rushing for 42 yards on 13 carries). In the 1971 divisional playoff round between Washington and San Francisco, a 24–20 victory for the 49ers, Willard faced off against former college teammate Chris Hanburger (Willard having 56 total yards from scrimmage); but the 49ers again lost to the Cowboys in the conference championship game, where the 49ers only had 31 offensive plays in the entire game (Willard having only six carries). In 1972, they lost to the Cowboys again, this time in the divisional round, 30–28; but Willard did not play in that game (unlike the previous four games where he was a starter). On the retirement of
Leroy Kelly Leroy Kelly (born May 20, 1942) is an American former professional football player who was a running back for the Cleveland Browns of the National Football League (NFL) from 1964 to 1973. He was inducted into the Pro Football Hall of Fame in 1 ...
, Willard became the NFL's active leader in career rushing yards for most of the 1974 season, before being passed by
O. J. Simpson Orenthal James Simpson (July 9, 1947 – April 10, 2024), also known by his nickname "the Juice", was an American professional American football, football player, actor, and media personality who played in the National Football League (NFL) ...
in Game 11. He retired with 6,105 rushing yards (then 8th all-time) and 45 rushing touchdowns (tied for 12th).


NFL career statistics


Regular season


Postseason


Honors

In 1985, he was inducted into the
Virginia Sports Hall of Fame The Virginia Sports Hall of Fame honors athletes, coaches, administrators, journalists and other contributors to athletics. Many of the more than 350 inductees since 1972 were born in Virginia or enjoyed success in college, professional, amateur or ...
and was honored as an ACC Football Legend in 2013.


Personal life

Willard operated his own business, Ken Willard Associates, dealing with employee communications.


References

{{DEFAULTSORT:Willard, Ken 1943 births Living people American football running backs Players of American football from Richmond, Virginia San Francisco 49ers players St. Louis Cardinals (football) players Western Conference Pro Bowl players North Carolina Tar Heels football players Second overall NFL draft picks