Ken Squier
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Kenley Dean Squier (April 10, 1935 – November 15, 2023) was an American sportscaster and motorsports editor from Waterbury, Vermont. From 1979 to 1997, he served as the lap-by-lap commentator for '' NASCAR on CBS'', and was also a lap-by-lap commentator for TBS from 1983–1999. Squier was the first announcer to give lap-by-lap commentary for the Daytona 500 in 1979. He coined the term "The Great American Race" for the Daytona 500 and helped introduce the Australian-developed in-car camera for the 1982 running of the event. He lived in Stowe, Vermont until his death.


Sports announcing career


Early career

Squier's father, Lloyd, owned and operated
WDEV WDEV (550 kHz) is a commercial AM radio station in Waterbury, Vermont, United States. Programming is simulcast on WDEV-FM (96.1 MHz) licensed to Warren, Vermont. The stations' studios and offices are located near U.S. Route 2 in Waterbu ...
in Waterbury, Vermont, and Ken began his on-air work at age 12. When Lloyd Squier died in 1979, Ken Squier inherited the station and was its longtime principal owner and CEO."Ken Squier to receive Smokey Yunick Award"
September 8, 2003, article at motorsport.com, Retrieved May 31, 2007
Squier's racing-announcing career began when he announced a stock car race from the back of an old logging truck at a tiny dirt track in
Vermont Vermont () is a U.S. state, state in the New England region of the Northeastern United States. It borders Massachusetts to the south, New Hampshire to the east, New York (state), New York to the west, and the Provinces and territories of Ca ...
at age 14.Biography
at the Stock Car Racing Hall of Fame, Retrieved May 30, 2007
He was the announcer at Malletts Bay, the Northeastern Speedway, and the Monadnock Speedway in the 1950s. In 1960 he opened
Thunder Road International SpeedBowl Thunder Road International Speedbowl, more commonly known as just Thunder Road, is a high-banked, Road surface, paved short track motor racing, short track speedway located in the town of Barre (town), Vermont, Barre, Vermont. The track was fou ...
, the Barre, Vermont, quarter-mile oval, which was subsequently sold in April 2017.Biography
at the New England Auto Racers Hall of Fame, Retrieved May 30, 2007
Squier was among a group of six men who founded Catamount Stadium in Milton, Vermont, which operated from 1965–1987. He was a frequent announcer at this track, dubbed "The Home of the Brave". Squier co-founded the Motor Racing Network with Bill France, Sr. in 1970. He announced races on the network for several years before moving to television in the later 1970s.


NASCAR announcer

Squier served as a pit reporter for the first live "flag-to-flag" coverage of the Greenville 200 on ABC in 1971 and he joined
CBS Sports CBS Sports is the American sports programming division of Paramount Global that is responsible for sports broadcasts carried by its broadcast network CBS and streaming service Paramount+, as well as the operator of its cable channel CBS Sports N ...
a year later. Squier believed that people would watch the entire Daytona 500. "It was a tough sell," he said. "There was a general feeling that this was more of a novelty thing and that it wouldn't work on a national level." On February 18, 1979, CBS aired the 1979 running of the "Great American Race" flag-to-flag. Television ratings were high, in part because a major snowstorm on the East Coast kept millions of viewers indoors.
Richard Petty Richard Lee Petty (born July 2, 1937), nicknamed "the King", is an American former stock car racing driver who competed from 1958 to 1992 in the former NASCAR Grand National and Winston Cup Series (now called the NASCAR Cup Series), most nota ...
won the race, but a fight between Donnie Allison and Cale Yarborough made headlines throughout the United States. For the next 20 years, beginning in 1981, various TV stations would get NASCAR coverage on various tracks: CBS, TBS, TNN,
ESPN ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...
, ABC, and NBC. Squier would work for CBS and TBS over this time, covering half of the Winston Million races—the Daytona 500 and Coca-Cola 600. Squier stepped down as a lap-by-lap announcer on CBS in 1997 and was replaced in the booth by Mike Joy. Squier had announced every Daytona 500 from 1979 to 1997. He remained as TBS' lead commentator until retiring in 1999, with Allen Bestwick replacing him. Squier became the studio host for both networks, where he remained until 2000. Squier was also present in the
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studio during pre-race and post-race coverage of Daytona Speedweeks and the 2001 Daytona 500, as well as the first-ever regular season Winston Cup Series event televised by Fox. On July 13, 2014, '' NASCAR on TNT'' broadcast its final race at the Camping World RV Sales 301. After the pre-race show, Squier said goodbye to ''NASCAR on TNT'' in this speech: In September 2015, it was announced Squier would call part of the Bojangles' Southern 500 race as part of a throwback weekend for NASCAR to celebrate the years 1970–1974. Squier was joined by Ned Jarrett and his son Dale Jarrett. As part of the deal with Darlington with its throwback theme for the next several years, the trio called part of the race again in 2016 as the years 1975–1984 were celebrated. They returned in the same capacity for 2017. Squier got some media reaction after nicknaming Erik Jones "That Jones Boy" for his top 5 streak.


Style

Squier's unique broadcasting style featured grandiose words and colorful metaphors. He often described NASCAR drivers in his era as "common men doing uncommon things". He called a last-lap battle at the 1979 Daytona 500 as "two of the greatest, fiddling, fidgeting with first place" and summed up Dale Earnhardt's wreck at the 1997 Daytona 500 with: "A true American hero, stymied another time at Daytona." His many catchphrases included describing wrecks as "side over side, end over end" and calling wrecked racecars "all torn up". A battle for position involving a large pack of cars drew comparisons to " an Oklahoma land rush." Drivers battling side by side would be "door handle to door handle" or "knuckle to knuckle". He was also known for the ability to switch between the "radio" style of broadcasting and "TV" styles. One of the best-known examples was the 1981 Talladega 500, when with a handful of laps to go the video went out and only the audio remained. Squier called the final laps and described Ron Bouchard's upset victory in typical style: "Three cars came out of the tri-oval, lined up like a squadron of P-51s out of World War Two and down they came to the line!"


Announcer in other sports

Squier announced CBS Sports' occasional CART IndyCar broadcasts in the 1990s as well as hosted the 1982 Individual Speedway World Championship from the Los Angeles Coliseum alongside four-time Speedway World Champion Barry Briggs of New Zealand and pit reporter Dave Despain. Squier hosted CBS' "live flag-to-flag" coverage of American
Formula One Formula One (F1) is the highest class of worldwide racing for open-wheel single-seater formula Auto racing, racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The FIA Formula One World Championship has been one ...
races in the 1980s (e.g. Detroit, Dallas) along with David Hobbs and pit reporter Chris Economaki. Squier also announced a wide range of sports outside of auto racing, including ice skating,
golf Golf is a club-and-ball sport in which players use various Golf club, clubs to hit a Golf ball, ball into a series of holes on a golf course, course in as few strokes as possible. Golf, unlike most ball games, cannot and does not use a standa ...
, and
tennis Tennis is a List of racket sports, racket sport that is played either individually against a single opponent (singles (tennis), singles) or between two teams of two players each (doubles (tennis), doubles). Each player uses a tennis racket st ...
."Squier is the king of Vermont radio"
February 1, 2000 ''Vermont Business Magazine'', Retrieved May 31, 2007
He announced outside of the United States, including Australia, Japan, and Europe. He was a play-by-play announcer for CBS' United States coverage of the
1992 1992 was designated as International Space Year by the United Nations. Events January * January 1 – Boutros Boutros-Ghali of Egypt replaces Javier Pérez de Cuéllar of Peru as United Nations Secretary-General. * January 6 ** The Republ ...
and
1994 Winter Olympics The 1994 Winter Olympics, officially known as the XVII Olympic Winter Games (; ) and commonly known as Lillehammer '94, were an international winter multi-sport event held from 12 to 27 February 1994 in and around Lillehammer, Norway. Hav ...
. In 2013, he was an announcer on the television show '' R U Faster Than a Redneck?''.


Later life and death

Squier contracted
COVID-19 Coronavirus disease 2019 (COVID-19) is a contagious disease caused by the coronavirus SARS-CoV-2. In January 2020, the disease spread worldwide, resulting in the COVID-19 pandemic. The symptoms of COVID‑19 can vary but often include fever ...
in November 2020. After long-term rehabilitation, Squier recovered from his illness by April 2021. Squier died from complications of an intestinal blockage in Stowe, Vermont, on November 15, 2023. He was 88.


Selected filmography

Squier acted in several movies, primarily as an announcer. *'' The Cannonball Run'' (1981) *'' Stroker Ace'' (1983) *'' Rad'' (1986) *''CMT 40 Greatest NASCAR Moments'' *''Daytona 500: Drama, Danger, Dedication''


Business ventures

*He helped co-found Motor Racing Network, as well as his play by play announcing on the network. *President/owner of Radio Vermont, Inc. and its radio stations
WDEV WDEV (550 kHz) is a commercial AM radio station in Waterbury, Vermont, United States. Programming is simulcast on WDEV-FM (96.1 MHz) licensed to Warren, Vermont. The stations' studios and offices are located near U.S. Route 2 in Waterbu ...
,
WLVB WLVB (93.9 FM, "Vermont Country 93.9") is a radio station licensed to serve Morrisville, Vermont. The station is owned by Radio Vermont, Inc. It airs a country music format. The station has been assigned these call letters by the Federal Com ...
, and
WCVT WCVT (101.7 FM) is a radio station broadcasting a classic hits format, branded as "101.7 WCVT Classic Hits Vermont". Licensed to Stowe, Vermont, United States, the station serves Northern Vermont including the Burlington metro area, along wit ...
. Squier sold the stations to Steve Cormier in 2017 but continued to host the novelty music showcase "Music to Go to the Dump By" until his retirement. Cormier and the Squier estate sold the stations to Scott Milne and Myers Mermel after Squier's death. *Co-founded World Sports Enterprises with Fred Rheinstein, the first television production company to specialize in motorsports. It was sold to The Nashville Network in 1995 and then to CBS in 1997. WSE was closed by MTV Networks. *Founder of
Thunder Road International Speedbowl Thunder Road International Speedbowl, more commonly known as just Thunder Road, is a high-banked, Road surface, paved short track motor racing, short track speedway located in the town of Barre (town), Vermont, Barre, Vermont. The track was fou ...
in Barre Town, Vermont, which he sold in April 2017. *Founder of the American Canadian Tour late model racing series. *Former co-owner of Airborne Speedway, Plattsburgh, New York.


Career awards


Halls of Fame

*He was in the Oceanside Rotary Club of Daytona Beach Stock Car Racing Hall of Fame in 2000. *Squier was inducted into the New England Auto Racers Hall of Fame in 2002. *He was a charter member of the Vermont Broadcasters Hall of Fame. *He was awarded the 2003 Smokey Yunick Award for his lifelong contributions to motorsports. *He was in the Vermont Sports Hall of Fame. *He was a member of the NASCAR Hall of Fame's Class of 2018. *He was inducted into the Motorsports Hall of Fame of America in 2010.Ken Squier
at the Motorsports Hall of Fame of America


Broadcasting awards

*Henry T. McLenore Motorsports Press Award – Journalism *Buddy Shuman Award, Motor Racing Network – Radio Race Coverage *E.M.P.A. Art Peck Award – Announcer *Eastern Motor Sport Press Association Award – Journalism *Vermont Sportscaster of the Year: 1963, 1967, 1969, 1973, 1997 *Flock Award, Charlotte Motor Speedway: 1987


References


External links

*
Vermont Sports Hall of Fame Bio
{{DEFAULTSORT:Squier, Ken 1935 births 2023 deaths American television reporters and correspondents Figure skating commentators American golf commentators Motorsport announcers Olympic Games broadcasters People from Waterbury, Vermont Sportspeople from Vermont American tennis commentators Bowling broadcasters NASCAR Hall of Fame inductees