Kelly Goldsmith
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Kelly Goldsmith is an American marketing researcher who specializes in
consumer behavior Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and services. It encompasses how the consumer's emotions, attitudes, and preferences affe ...
and a former
reality television Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring ordinary people rather than professional actors. Reality television emerged as a distinct genre in the early 1990s ...
contestant. She is currently the E. Bronson Ingram Chair and Professor of marketing at the
Owen Graduate School of Management The Vanderbilt University Owen Graduate School of Management is the graduate business school of Vanderbilt University in Nashville, Tennessee, United States. Founded in 1969, Owen offers six degrees: a standard 2-year Master of Business Administr ...
at
Vanderbilt University Vanderbilt University (informally Vandy or VU) is a private university, private research university in Nashville, Tennessee, United States. Founded in 1873, it was named in honor of shipping and railroad magnate Cornelius Vanderbilt, who provide ...
.


Career

Goldsmith was born and raised in
San Diego, California San Diego ( , ) is a city on the Pacific coast of Southern California, adjacent to the Mexico–United States border. With a population of over 1.4 million, it is the List of United States cities by population, eighth-most populous city in t ...
. Her father,
Marshall Goldsmith Marshall Goldsmith (born March 20, 1949) is an American executive leadership coach and author. Early life and education Goldsmith was born in Valley Station, Kentucky, and received a degree in mathematical economics from Rose-Hulman Institute of ...
, is an executive leadership coach. She graduated from
Duke University Duke University is a Private university, private research university in Durham, North Carolina, United States. Founded by Methodists and Quakers in the present-day city of Trinity, North Carolina, Trinity in 1838, the school moved to Durham in 1 ...
in 2001 with a
B.A. A Bachelor of Arts (abbreviated B.A., BA, A.B. or AB; from the Latin ', ', or ') is the holder of a bachelor's degree awarded for an undergraduate program in the liberal arts, or, in some cases, other disciplines. A Bachelor of Arts degree ...
in sociology. Goldsmith obtained her
Ph.D. A Doctor of Philosophy (PhD, DPhil; or ) is a terminal degree that usually denotes the highest level of academic achievement in a given discipline and is awarded following a course of graduate study and original research. The name of the deg ...
, M. Phil. and
M.A. A Master of Arts ( or ''Artium Magister''; abbreviated MA or AM) is the holder of a master's degree awarded by universities in many countries. The degree is usually contrasted with that of Master of Science. Those admitted to the degree have ...
in marketing from
Yale University Yale University is a Private university, private Ivy League research university in New Haven, Connecticut, United States. Founded in 1701, Yale is the List of Colonial Colleges, third-oldest institution of higher education in the United Stat ...
completing her studies in 2009. After graduation she worked as an assistant professor at
Northwestern University Northwestern University (NU) is a Private university, private research university in Evanston, Illinois, United States. Established in 1851 to serve the historic Northwest Territory, it is the oldest University charter, chartered university in ...
's
Kellogg School of Management The Northwestern University Kellogg School of Management (branded as Northwestern Kellogg) is the graduate business school of Northwestern University, a Private university, private research university in Evanston, Illinois. History Early ...
. Goldsmith has been a professor of marketing at the
Owen Graduate School of Management The Vanderbilt University Owen Graduate School of Management is the graduate business school of Vanderbilt University in Nashville, Tennessee, United States. Founded in 1969, Owen offers six degrees: a standard 2-year Master of Business Administr ...
at
Vanderbilt University Vanderbilt University (informally Vandy or VU) is a private university, private research university in Nashville, Tennessee, United States. Founded in 1873, it was named in honor of shipping and railroad magnate Cornelius Vanderbilt, who provide ...
since 2017. Her areas of research include human responses to scarcity and uncertainty. She has appeared as a commentator in numerous publications on the topic of consumer
panic buying Panic buying (alternatively hyphenated as panic-buying; also known as panic purchasing) occurs when consumers buy unusually large amounts of a product in anticipation of, or after, a disaster or perceived disaster, or in anticipation of a large p ...
in relation to
COVID-19 Coronavirus disease 2019 (COVID-19) is a contagious disease caused by the coronavirus SARS-CoV-2. In January 2020, the disease spread worldwide, resulting in the COVID-19 pandemic. The symptoms of COVID‑19 can vary but often include fever ...
. She previously gave a talk in TedxNashville talk in 2019 titled "How to make the most out of not having enough". She has also served on the editorial boards of ''
Journal of Marketing Research ''Journal of Marketing Research'' is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. According to the ''Journal Citation Reports'', ...
'' and the ''
Journal of Consumer Research The ''Journal of Consumer Research'' is a bimonthly peer-reviewed academic journal covering research on the psychological aspects of consumer behavior. It was established in 1974 and originally published by University of Chicago Press. Since 2015 ...
''.


''Survivor''


''Africa''

In 2001, Goldsmith appeared as a contestant on the third season of the American television reality show ''
Survivor Survivor(s) may refer to: * one who survives Arts, entertainment and media Fictional entities * Survivors, characters in the 1997 KKnD series#Armies, ''KKnD'' video-game series * ''The Survivors'', or the ''New Survivors Foundation'', a fictional ...
'' as part of the cast of '' Survivor: Africa''. She was initially placed on the Boran tribe alongside Clarence Black, Tom Buchanan, Jessie Camacho, Kim Johnson, Diane Ogden, Lex van den Berghe and
Ethan Zohn Ethan Zohn (born November 12, 1973) is an American motivational speaker, former professional soccer player, and reality television series contestant who won '' Survivor: Africa'', the third season of the reality TV series ''Survivor''. He went o ...
. Kelly played the game quietly in the beginning, avoiding being eliminated the first two times Boran attended tribal council through her fairly strong social bonds. On day 13, the show's first-ever tribe switch took place, with Goldsmith, Buchanan and van den Berghe changing to the Samburu tribe, joining Kim Powers, Brandon Quinton and Lindsey Richter. Both groups of three spent time trying to identify which person on the other group had previous votes cast against them, as by this season, if a tie occurs then whoever had the most previous votes would be eliminated. At the following challenge, Goldsmith's former tribemate, Johnson, made an "L" signal to her, which told her that Richter had previous votes and would be eliminated if she was in a tie. However the plan had to wait as they won the immunity challenge. At the following immunity challenge, Samburu lost and the original Boran members voted Richter, which got her eliminated. On day 20, both tribes merged into the Moto Maji tribe with the original Boran being up in numbers 6-4. However, van den Berghe first decided to eliminate Clarence Black as many people didn't get along with him, with van den Berghe receiving two votes at that tribal council with Black receiving eight. The following day, van den Berghe became paranoid as he furiously tried to identify who cast a vote against him other than Black, with Goldsmith taking the blame, despite it actually being Teresa Cooper. While she tried flipping to save herself, Goldsmith was voted out on Day 24 after being falsely accused in a 5-4 vote, finishing in ninth place and being the first member of the jury. At the final tribal council, she asked finalists Zohn and Johnson to pick a number between one and one thousand, and with Ethan being closer to 568 (the number of the room in ''
The Graduate ''The Graduate'' is a 1967 American independent romantic comedy-drama film directed by Mike Nichols and written by Buck Henry and Calder Willingham, based on the 1963 novella by Charles Webb. It stars Dustin Hoffman as Benjamin Braddoc ...
''), she voted for him to win, which he would achieve in a 5-2 vote.


Post-show

Goldsmith later became a
casting director In the performing arts industry such as theatre, film, or television, casting, or a casting call, is a pre-production process for selecting a certain type of actor, dancer, singer, or extra to land the role of a character in a script, screenp ...
for
CBS CBS Broadcasting Inc., commonly shortened to CBS (an abbreviation of its original name, Columbia Broadcasting System), is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainme ...
and helped build the cast of '' Survivor: Vanuatu'', ''Survivor'''s ninth season.


Personal life

After ''Survivor: Africa'', Goldsmith married Reid Shriner. Together, they have twin children.


Select publications

* * * * * * *


References


External links

* {{DEFAULTSORT:Goldsmith, Kelly 21st-century American women scientists Survivor (franchise) contestants Yale University alumni Vanderbilt University faculty Living people People from San Diego Duke University alumni Year of birth missing (living people)