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Bobby Keith Moreland (born May 2, 1954), nicknamed "Zonk", is an American former
outfielder An outfielder is a person playing in one of the three defensive positions in baseball or softball, farthest from the batter. These defenders are the left fielder, the center fielder, and the right fielder. As an outfielder, their duty is to catch ...
,
catcher Catcher is a position in baseball and softball. When a batter takes their turn to hit, the catcher crouches behind home plate, in front of the (home) umpire, and receives the ball from the pitcher. In addition to this primary duty, the catc ...
, and
infielder An infielder is a baseball player stationed at one of four defensive "infield" positions on the baseball field, between first base and third base. Standard arrangement of positions In a game of baseball, two teams of nine players take turns pla ...
in
Major League Baseball Major League Baseball (MLB) is a professional baseball league composed of 30 teams, divided equally between the National League (baseball), National League (NL) and the American League (AL), with 29 in the United States and 1 in Canada. MLB i ...
who played for the
Philadelphia Phillies The Philadelphia Phillies are an American professional baseball team based in Philadelphia. The Phillies compete in Major League Baseball (MLB) as a member club of the National League (NL) East Division. Since 2004, the team's home stadium has ...
,
Chicago Cubs The Chicago Cubs are an American professional baseball team based in Chicago. The Cubs compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League Central, Central Division. Th ...
, and
San Diego Padres The San Diego Padres are an American professional baseball team based in San Diego. The Padres compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League West, West Division. ...
. In 1989, the final year of his career, he played for the
Detroit Tigers The Detroit Tigers are an American professional baseball team based in Detroit. The Tigers compete in Major League Baseball (MLB) as a member club of the American League (AL) American League Central, Central Division. One of the AL's eight chart ...
, then the
Baltimore Orioles The Baltimore Orioles (also known as the O's) are an American professional baseball team based in Baltimore. The Orioles compete in Major League Baseball (MLB) as a member club of the American League (AL) East Division. As one of the America ...
. On February 16, 2011, he was named the Cubs'
color analyst A color commentator or expert commentator is a sports commentator who assists the main (play-by-play) commentator, typically by filling in when play is not in progress. The person may also be referred to as a summariser (outside North America) ...
on WGN-AM and the Cubs Radio Network, replacing
Ron Santo Ronald Edward Santo (February 25, 1940 – December 3, 2010) was an American Major League Baseball (MLB) third baseman who played for the Chicago Cubs from 1960 through 1973 and the Chicago White Sox in 1974. In 1990, Santo became a member of the ...
. On November 6, 2013, he announced that he was stepping down from his position at WGN Radio to spend more time with his family.


College career

Moreland played college baseball and football at
The University of Texas at Austin The University of Texas at Austin (UT Austin, UT, or Texas) is a public research university in Austin, Texas, United States. Founded in 1883, it is the flagship institution of the University of Texas System. With 53,082 students as of fall 2 ...
. Moreland came to Texas as two-sport athlete and played football on the 1972 freshman team and then on the 1973 Texas Longhorn football team that won the Southwest Conference Championship and lost the Cotton Bowl to Nebraska. After that he chose to focus on Baseball. Moreland played 3rd base for the Longhorns from 1973-75. He was a three-time All-American and led the team to three NCAA College World Series berths and, as co-captain, the national championship in 1975. He was a .388 hitter with Texas and hit .410 over a 62-game schedule in 1975. Moreland was named to
College World Series The College World Series (CWS), officially the NCAA Men's College World Series (MCWS), is a baseball tournament held each June in Omaha, Nebraska. It is the culmination of the NCAA Division I baseball tournament—featuring 64 teams in the ...
All-Decade Team for the 1970s. He has the second most career hits in College World Series history with 23 in 3 years (1973–75), behind only Sam Fuld of
Stanford Leland Stanford Junior University, commonly referred to as Stanford University, is a private research university in Stanford, California, United States. It was founded in 1885 by railroad magnate Leland Stanford (the eighth governor of and th ...
. In 1985, he was inducted into the Longhorn Hall of Honor and on May 1, 2010, Moreland's Longhorn number 3 was retired by The
University of Texas The University of Texas at Austin (UT Austin, UT, or Texas) is a public research university in Austin, Texas, United States. Founded in 1883, it is the flagship institution of the University of Texas System. With 53,082 students as of fall 2 ...
.


Pro baseball career

After college he was drafted by the Phillies in the seventh round of the 1975 draft. He started out as a
catcher Catcher is a position in baseball and softball. When a batter takes their turn to hit, the catcher crouches behind home plate, in front of the (home) umpire, and receives the ball from the pitcher. In addition to this primary duty, the catc ...
, but the Phillies also played him at
third base A third baseman, abbreviated 3B, is the player in baseball or softball whose responsibility is to defend the area nearest to third base — the third of four bases a baserunner must touch in succession to score a run. In the scoring system us ...
and
first base A first baseman, abbreviated 1B, is the player on a baseball or softball team who fields the area nearest first base, the first of four bases a baserunner must touch in succession to score a run. The first baseman is responsible for the majori ...
. He was traded along with Dickie Noles and Dan Larson from the Phillies to the Cubs for
Mike Krukow Michael Edward Krukow (born January 21, 1952), nicknamed "Kruk", is an American sportscaster and former professional baseball player. As a starting pitcher, he played in Major League Baseball (MLB) for the Chicago Cubs, Philadelphia Phillies, and ...
on December 8, 1981. During his time with the Cubs, he was primarily used as a corner outfielder, except in his final year. He was dealt along with Mike Brumley from the Cubs to the
Padres {{About, the Roman Catholic priests' organization, other uses, Padres (disambiguation) ''Padres Asociados para Derechos Religiosos, Educativos, y Sociales'' ( Spanish for "Priests Associated for Religious, Education, and Social Rights") is a Chica ...
for Goose Gossage and Ray Hayward on February 12, 1988. In 1989, playing for American League teams, he also made 80 appearances as a
designated hitter The designated hitter (DH) is a baseball player who bats in place of another position player, most commonly the pitcher. Unlike other players in a team's lineup, they generally only play as an offensive player and usually do not play defense as ...
. Moreland was acquired by the Orioles from the Tigers for Brian Dubois on July 28, 1989. The Orioles needed a power hitter for its pennant drive and settled for Moreland after its failed pursuit of Harold Baines. Prior to an 11–1 loss to the
Chicago White Sox The Chicago White Sox are an American professional baseball team based in Chicago. The White Sox compete in Major League Baseball (MLB) as a member club of the American League (AL) American League Central, Central Division. The club plays its ...
at Memorial Stadium on September 12, a frustrated Moreland, who at the time was mired in a .212 slump with one home run and 10 RBI in 104 at-bats in 30 games since joining the ball club, complained, "I'm not going to hit anymore. My career is over." Orioles manager
Frank Robinson Frank Robinson (August 31, 1935 – February 7, 2019), nicknamed "the Judge", was an American professional baseball outfielder and manager in Major League Baseball (MLB) who played for five teams over 21 seasons: the Cincinnati Reds (1956–196 ...
responded, "If he wants to retire, retire now. If he's not going to retire, he should be here keeping himself ready to go out and do whatever I ask." The misunderstanding was resolved by the team before it became a bigger distraction.Berkowitz, Steve. "Moreland Regrets Any Hard Feelings," ''The Washington Post'', Thursday, September 14, 1989.
Retrieved January 19, 2023. Moreland eventually retired as an active player after the conclusion of the season. Moreland played twelve seasons in Major League Baseball. He helped the Cubs win the 1984 National League Eastern Division championship. His best year was in 1985 with the Cubs, when he batted .307 (14 HR, 106 RBI, 12 SB). He also had a good year in 1987, with 27 HR and 88 RBI. In 1988 as a member of the San Diego Padres, he was the last player to wear #6 before it was retired in honor of Steve Garvey.


Broadcasting career

Moreland has worked as a
color analyst A color commentator or expert commentator is a sports commentator who assists the main (play-by-play) commentator, typically by filling in when play is not in progress. The person may also be referred to as a summariser (outside North America) ...
for the radio broadcasts of
Texas Longhorn The Texas Longhorn is an American breed of beef cattle, characterized by its long horns, which can span more than from tip to tip. It derives from cattle brought from the Iberian Peninsula to the Americas by Spanish conquistadors from the ti ...
football and baseball, as he is a former player for both teams. He has also worked as an occasional fill-in analyst for the Cubs telecasts on
WGN-TV WGN-TV (channel 9) is a television station in Chicago, Illinois, United States, serving as the local outlet for The CW. It is owned and operated by the network's majority owner, Nexstar Media Group, and is sister station, sister to the company ...
, WCIU-TV, and Comcast SportsNet Chicago when regular analyst Bob Brenly wasn't available. On February 16, 2011, it was announced that Moreland would be the Cubs' full-time radio color analyst on WGN-AM and the Cubs Radio Network, replacing the late
Ron Santo Ronald Edward Santo (February 25, 1940 – December 3, 2010) was an American Major League Baseball (MLB) third baseman who played for the Chicago Cubs from 1960 through 1973 and the Chicago White Sox in 1974. In 1990, Santo became a member of the ...
. On November 6, 2013, he announced that he was stepping down from his position at WGN Radio to spend more time with his family. Moreland announces college football games for ASN.


References


External links

: {{DEFAULTSORT:Moreland, Keith 1954 births Living people Baltimore Orioles players Baseball players from Dallas Chicago Cubs announcers Chicago Cubs players College baseball announcers in the United States Detroit Tigers players Major League Baseball broadcasters Major League Baseball catchers Major League Baseball outfielders Major League Baseball third basemen Oklahoma City 89ers players Peninsula Pilots players Philadelphia Phillies players Reading Phillies players San Diego Padres players Spartanburg Phillies players Texas Longhorns baseball players Texas Longhorns football players Texas Longhorns football announcers National College Baseball Hall of Fame inductees All-American college baseball players Texas Longhorns baseball coaches