Kees Koolen
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Kees Koolen (born 19 August 1965 in
Bergeijk Bergeijk ( ; ) is a Municipalities of the Netherlands, municipality and town in southern Netherlands, in the province of North Brabant. It consists of an area of and had a population of in . It is one of 21 municipalities, including Eindhoven, th ...
,
North Brabant North Brabant ( ; ), also unofficially called Brabant, Dutch Brabant or Hollandic Brabant, is a province in the south of the Netherlands. It borders the provinces of South Holland and Gelderland to the north, Limburg to the east, Zeeland to ...
) is a Dutch
rally raid Rally raid is a type of off-road motorsport event competed with different types of vehicles. Along with shorter Baja (cross-country rally), baja rallies, rally raid constitutes cross-country rallying. Both the Fédération Internationale de l'Aut ...
racer and businessman. Koolen participated in various rally raid competitions in a variety of vehicles. Koolen also was the CEO of
Booking.com Booking.com is one of the largest online travel agencies. It is headquartered in Amsterdam, and is a subsidiary of Booking Holdings. Booking.com provides lodging reservation services for approximately 3.4 million properties, including 475,000 ...
. Currently he is the Chairman/CEO of Koolen Industries: a Dutch clean energy conglomerate.


Business career

Koolen studied technical business administration at the
Twente University The University of Twente ( ; abbr. ) is a public technical university located in Enschede, Netherlands. The university has been placed in the top 170 universities in the world by multiple central ranking tables. In addition, the UT was ranked ...
. Despite not graduating the university, started his own business as an advisor to different companies. During this time Koolen was an
angel investor An angel investor (also known as a business angel, informal investor, angel funder, private investor, or seed investor) is an individual who provides capital to a business or businesses, including startups, usually in exchange for convertible de ...
to different internet startups. Koolen was one of the founders of
Booking.com Booking.com is one of the largest online travel agencies. It is headquartered in Amsterdam, and is a subsidiary of Booking Holdings. Booking.com provides lodging reservation services for approximately 3.4 million properties, including 475,000 ...
, a price comparison website for hotels. He sold the company in 2005 to
Booking Holdings Booking Holdings Inc. is an American travel technology company incorporated under Delaware General Corporation Law and based in Norwalk, Connecticut, that owns and operates several travel fare aggregators and travel fare metasearch engines inclu ...
for 110 million
Euros The euro (currency symbol, symbol: euro sign, €; ISO 4217, currency code: EUR) is the official currency of 20 of the Member state of the European Union, member states of the European Union. This group of states is officially known as the ...
. Koolen remained Booking.com's CEO until 2011. In 2013 his wealth was estimated at 115 million euro, making him 232nd wealthiest person in the Netherlands. When
Uber Uber Technologies, Inc. is an American multinational transportation company that provides Ridesharing company, ride-hailing services, courier services, food delivery, and freight transport. It is headquartered in San Francisco, California, a ...
placed its headquarters in
Amsterdam Amsterdam ( , ; ; ) is the capital of the Netherlands, capital and Municipalities of the Netherlands, largest city of the Kingdom of the Netherlands. It has a population of 933,680 in June 2024 within the city proper, 1,457,018 in the City Re ...
, Koolen was named by
Travis Kalanick Travis Cordell Kalanick (; born August 6, 1976) is an American businessman best known as the co-founder and former chief executive officer (CEO) of Uber. Previously he worked for Scour, a peer-to-peer file sharing application company, and was th ...
as COO. Simultaneously, Koolen founded Agri Brasil, a conglomerate of large dairy farms. In 2019 Koolen was profiled as a 'day dreamer.' by PVV States member Erik Veltmeijer in newspaper Dagblad De Gelderlander. Veltmeijer speaks of 'a complete failure' and qualifies director Kees Koolen of Lithium Werks en passant as a day dreamer.


Rally raid

Koolen competed in his first
Dakar Rally The Dakar Rally () or simply "The Dakar" (), formerly known as the Paris–Dakar Rally (), is an annual rally raid organised by the Amaury Sport Organisation (ASO). It is an off-road endurance event traversing terrain much tougher than convent ...
at the
2009 Dakar Rally The 2009 Dakar Rally was the 31st running of the Dakar Rally. The race began on 3 January 2009, and took place across Argentina and Chile. The rally was for the first time to take place outside of Europe and Africa as the location was changed by ...
. Racing a
Honda CRF series The Honda CRF series is a line of Four-stroke cycle, four-stroke motocross, trail, and Dual-sport motorcycle, dual sport motorcycles manufactured and marketed by Honda. The CRF line was launched in 2000 as a successor to the Honda CR series. The ...
CRF450 he finished 69th in the motorbike classification. For the
2010 Dakar Rally The 2010 Dakar Rally was the 32nd running of the event. It was held in South America for the second successive time, and ran from 1 to 16 January. The Amaury Sport Organisation and the governments of Government of Argentina, Argentina and Politic ...
, Koolen and his team raced a McRae Enduro buggy. Koolen had a troubled third stage. He passed all check points but stranded on his way to the bivak and had to retire. For the
2011 Dakar Rally The 2011 Dakar Rally was the 33rd running of the event. It was held in Argentina and Chile for the third successive time, and ran from 1 to 16 January. The Amaury Sport Organisation and the governments of Argentina and Chile agreed to a return t ...
Koolen developed his own buggy to compete, the GoKoBra. The team entered two GoKoBra's, one for Koolen and one for teammate
Jurgen van den Goorbergh Jurgen van den Goorbergh (born 29 December 1969) is a Dutch former professional motorcycle road racer also known as ''The Flying Dutchman''. His son, Zonta van den Goorbergh, is also a motorcycle racer and currently competes in Moto2. Career ...
. Koolen was disqualified after the sixth stage. Koolen finished the sixth stage outside the time limit but was given dispensation by the organisation. The organisation later the decided to disqualify Koolen because he missed the first check point. The team finished the
2012 Dakar Rally The 2012 Dakar Rally was the 34th running of the event. It was held in South America for the fourth successive time. Summary By 17 March 2011, Argentine president Cristina Fernández de Kirchner announced that the start would be in Mar del Plata ...
in 59th place. Koolen entered his first Dakar Rally with a quad at the
2013 Dakar Rally The 2013 Dakar Rally was the 35th running of the event and the fifth successive year that the event was held in South America. The event started in Lima, Peru on 5 January and finished in Santiago, Chile on 19 January after fourteen stages of co ...
. He again finished the Dakar Rally, in 17th place. In 2014 Koolen became the first participant to finish the Dakar Rally in all four classes. In 2014 Koolen joined Van den Goorbergh and Gijs van Uden in a
Ginaf GINAF (legally GINAF Trucks Nederland BV) is a Dutch truck manufacturer which produces trucks mainly for heavy duty off-road transport, construction and agricultural work. About 250 trucks are made each year in the company's factory in Veenenda ...
truck entered by Maxxis Dakar Team Powered by Super B. The team finished in 37th place. For 2015, Koolen developed his own quad off-road racer. During the Dakar Rally Koolen was arrested by Chilean authorities. During the fifth stage Koolen deviated from the determined route and drove through a protected area. Koolen was released after questioning. Koolen was not the only participant racing through a protected area in the
Atacama Desert The Atacama Desert () is a desert plateau located on the Pacific Ocean, Pacific coast of South America, in the north of Chile. Stretching over a strip of land west of the Andes Mountains, it covers an area of , which increases to if the barre ...
, Matteo Cassucio was also arrested. The following stage Koolen retired from the rally. For 2016 Koolen returned in his Honda quad with top ten stage results. He did not finish the Dakar Rally after stage nine. After his retirement an incident with a helicopter caused his quad (without rider) to drop fifty meters to the ground. In 2017 Koolen and his team developed the Barren Racing quad racer. With his self developed quad he scored his first stage win. He won the 219 km stage between
Tupiza Tupiza is a city in Potosí Department, Bolivia. It is located at an elevation of about 2850 m. The population is 25,709 (2012 estimate). Tupiza and its environs are characterized by dramatic red escarpments which jut ruggedly skyward from the coa ...
and
Oruro Oruro (Hispanicized spelling) or Uru Uru is a city in Bolivia with a population of 264,683 (2012 calculation), about halfway between La Paz and Sucre in the Altiplano, approximately above sea level. It is Bolivia's fifth-largest city by populat ...
. The stage was shortened because of bad weather. Koolen finished the Dakar Rally in seventeenth place in class.


References

{{DEFAULTSORT:Koolen, Kees 1965 births Living people Dakar Rally drivers Dutch rally drivers People from Bergeijk Racing drivers from North Brabant Booking Holdings Dutch businesspeople Dutch corporate directors