Kebab Turki Baba Rafi 2019 Gig on the Green

PT Baba Rafi Indonesia, d/b/a Kebab Turki Baba Rafi (abbreviated as KTBR) is the world's largest chain of kebab shops, which operates more than 1,300 outlets in Indonesia, Malaysia and the Philippines. Headquartered in Indonesia, the business began in 2003 as a cart operated by young entrepreneurs, Nilam Sari and Hendy Setiono. In 2005, the business applied the franchise system. It is owned by the founders through their company Baba Rafi Enterprise, which also owns Piramizza, Bebek Garang, and Voila! 360’ communication agency. An outlet is operated either by a franchisee or by the corporation itself. It is also a pioneer of

sharia Sharia, Sharī'ah, Shari'a, or Shariah () is a body of religious law that forms a part of the Islamic tradition based on Islamic holy books, scriptures of Islam, particularly the Quran, Qur'an and hadith. In Islamic terminology ''sharīʿah'' ...

investing franchise in Indonesia. A variety of outlet types are used, such as food carts, shops, booth, indoor, and non-stop 24-hour outlets. Kebab Turki Baba Rafi primarily sells

shawarma Shawarma (; ) is a Middle Eastern dish that originated in the Levant during the Ottoman Empire, consisting of meat that is cut into thin slices, stacked in an inverted cone, and roasted on a slow-turning vertical spit. Traditionally made with l ...

hamburger A hamburger (or simply a burger) consists of fillings—usually a patty of ground meat, typically beef—placed inside a sliced bun or bread roll. The patties are often served with cheese, lettuce, tomato, onion, pickles, bacon, or chilis ...

sandwich A sandwich is a Dish (food), dish typically consisting variously of meat, cheese, sauces, and vegetables used as a filling between slices of bread, or placed atop a slice of bread; or, more generally, any dish in which bread serves as a ''co ...

es (such as

and hot dogs), '' kripik'', roti canai, and

frozen food Freezing food Food preservation, preserves it from the time it is prepared to the time it is eaten. Since early times, farmers, fishermen, and trappers have preserved grains and produce in unheated buildings during the winter season. Freezing foo ...

s. The Philippines outlets also serves drinks, such as matcha, lemonade, and

tamarind Tamarind (''Tamarindus indica'') is a Legume, leguminous tree bearing edible fruit that is indigenous to tropical Africa and naturalized in Asia. The genus ''Tamarindus'' is monotypic taxon, monotypic, meaning that it contains only this spe ...

History

The business began in 2003, with a cart operated by husband and wife team Nilam Sari and Hendy Setiono at Nginden Semolo Street in

Surabaya Surabaya is the capital city of East Java Provinces of Indonesia, province and the List of Indonesian cities by population, second-largest city in Indonesia, after Jakarta. Located on the northeastern corner of Java island, on the Madura Strai ...

Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania, between the Indian Ocean, Indian and Pacific Ocean, Pacific oceans. Comprising over List of islands of Indonesia, 17,000 islands, including Sumatra, ...

. They built the business inspired by a journey to

Qatar Qatar, officially the State of Qatar, is a country in West Asia. It occupies the Geography of Qatar, Qatar Peninsula on the northeastern coast of the Arabian Peninsula in the Middle East; it shares Qatar–Saudi Arabia border, its sole land b ...

and the many sellers of Turkish-style doner kebab or

. The "Baba Rafi" name was taken from

Arabic Arabic (, , or , ) is a Central Semitic languages, Central Semitic language of the Afroasiatic languages, Afroasiatic language family spoken primarily in the Arab world. The International Organization for Standardization (ISO) assigns lang ...

word, "baba" meaning father, and "Rafi" is inspired from their first child's name, Rafi Darmawan. In 2005, the business applied the franchise system for growing the business. It expanded to Malaysia, the expansion succeeded. The outlets operate not only in

, but also in

Malaysia Malaysia is a country in Southeast Asia. Featuring the Tanjung Piai, southernmost point of continental Eurasia, it is a federation, federal constitutional monarchy consisting of States and federal territories of Malaysia, 13 states and thre ...

and the

Philippines The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...

. Later, Kebab Turki Baba Rafi has continued its expansion into

Singapore Singapore, officially the Republic of Singapore, is an island country and city-state in Southeast Asia. The country's territory comprises one main island, 63 satellite islands and islets, and one outlying islet. It is about one degree ...

Brunei Brunei, officially Brunei Darussalam, is a country in Southeast Asia, situated on the northern coast of the island of Borneo. Apart from its coastline on the South China Sea, it is completely surrounded by the Malaysian state of Sarawak, with ...

China China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...

Sri Lanka Sri Lanka, officially the Democratic Socialist Republic of Sri Lanka, also known historically as Ceylon, is an island country in South Asia. It lies in the Indian Ocean, southwest of the Bay of Bengal, separated from the Indian subcontinent, ...

, the

Netherlands , Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...

Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...

, and

India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

. The company imports around of

halal ''Halal'' (; ) is an Arabic word that translates to in English. Although the term ''halal'' is often associated with Islamic dietary laws, particularly meat that is slaughtered according to Islamic guidelines, it also governs ethical practices ...

-certified meat from

New Zealand New Zealand () is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and List of islands of New Zealand, over 600 smaller islands. It is the List of isla ...

every three months.

Headquarters

The Kebab Turki Baba Rafi headquarters complex, Graha Baba Rafi, is located in Pondok Labu Cilandak, South Jakarta. The office from Nginden Semolo, Surabaya and its facility moved to Jakarta, between 2008 and 2009.

References

External links

* {{Portal, Indonesia, Jakarta 2003 establishments in Indonesia Companies based in Jakarta Restaurants established in 2003 Fast-food franchises Fast-food chains of Indonesia Indonesian brands Kebabs