(stylized in

all caps In typography, text or font in all caps (short for "all capitals") contains capital letters without any lowercase letters. For example: All-caps text can be seen in legal documents, advertisements, newspaper headlines, and the titles on book co ...

) is a Japanese idol project by Asobisystem founded in 2022, with the goal of sharing the

Japanese idol An is a type of entertainer marketed for image, attractiveness, and personality in Japanese popular culture, Japanese pop culture. Idols are primarily singers with training in other performance skills such as acting, dancing, and modeling. Idol ...

worldwide. The project is led and produced by model and former

Musubizm was a Japanese girl group A girl group is a music act featuring two or more women in music, female singers who generally vocal harmony, harmonize together. The term "girl group" is also used in a narrower sense in the United States to denote ...

leader Misa Kimura and has produced girl groups

Fruits Zipper Fruits Zipper (stylized in all caps) is a Japanese girl group that formed in 2022. They debuted with the digital single "Kimi no Akarui Mirai o Oikakete" in April 2022 and released their first album ''New Kawaii'' in April 2024. History 2022–p ...

Candy Tune Candy Tune (stylized in all caps) is a Japanese girl group that formed in 2023. They debuted with their eponymous digital album in March 2023. History 2022–present: Formation and debut On December 14, 2022, Asobi System's Kawaii Lab. announced ...

, Sweet Steady, and

Cutie Street Cutie Street (stylized in all caps) is a Japanese girl group A girl group is a music act featuring two or more women in music, female singers who generally vocal harmony, harmonize together. The term "girl group" is also used in a narrower sen ...

History

2022–present: Establishment and formation of girl groups

Kawaii Lab. was founded on February 14, 2022, as an idol project by Asobisystem. The project is led by model and TV personality Misa Kimura, a former member of

where she was the group's leader. Its slogan slogan is as it aims to produce idols who can be active on the world stage. On the day that Kawaii Lab. was established, Idolater, a girl group formed in 2019, joined the project as its first artist. The seven member line-up of the project's first girl group,

was revealed on February 22, 2022. Fruits Zipper released their debut digital single, , on April 10. On December 14, the first members of Kawaii Lab.'s second girl group, which would later be known as

, were announced. Candy Tune's seven-member line-up was complete by mid-February 2023 and they released their debut eponymous digital album on March 7. On September 13, Fruits Zipper released its debut

maxi single A maxi single, maxi-single, or maxi CD (sometimes abbreviated to MCD or CDM) is a music single release with more than the usual two tracks of an A-side song and a B-side song. Maxi singles are often mistaken for extended plays (EPs), especial ...

, . The song, which had originally been released digitally on April 29, 2022, went viral on

TikTok TikTok, known in mainland China and Hong Kong as Douyin (), is a social media and Short-form content, short-form online video platform owned by Chinese Internet company ByteDance. It hosts user-submitted videos, which may range in duration f ...

. Idolater disbanded after their final concert on October 15. On November 21, Kawaii Lab. launched the trainee group called Kawaii Lab. Mates. The formation of Kawaii Lab.'s third girl group, Sweet Steady, was announced on January 23, 2024. Sweet Steady's initial eight-member line-up consisted only of promoted trainees from Kawaii Lab. Mates. Sweet Steady released their debut digital single, "Hajimari no Aizu", on March 1. On July 23, Kawaii Lab. announced that they would form a fourth girl group. The group's name

and eight member line-up consisting of three promoted Kawaii Lab. Mates members was revealed on July 30. On August 7, Candy Tune's debut maxi single, "Kiss Me Pattisier", was released. On November 13, Cutie Street released their debut maxi single, . Sweet Steady released their debut maxi single on December 18. On June 21, 2025, Kawaii Lab. debuted the duo PiKi, composed of Fruits Zipper's Matsumoto Karen and Cutie Street's Sakuraba Haruka, with the lead single, "Kawaii Kawai", which was used as the song for My Dress-Up Darling's second season ending theme.

Artists

Current

* Sweet Steady *

*PiKi

Former

*Idolater

References

External links

* {{Authority control Entertainment companies established in 2022 Talent agencies based in Tokyo Japanese talent agencies Japanese companies established in 2022