Kaufmann is the name of a brush script

typeface A typeface (or font family) is the design of lettering that can include variations in size, weight (e.g. bold), slope (e.g. italic), width (e.g. condensed), and so on. Each of these variations of the typeface is a font. There are thousands ...

drawn in 1936 by Max R. Kaufmann for the

American Type Founders American Type Founders (ATF) Co. was a business trust created in 1892 by the merger of 23 type foundries, representing about 85% of all type manufactured in the United States. De Vinne, Theodore Low, ''The Practice of Typography,'' Century Comp ...

(ATF). The stroke weight is monotone. Uppercase characters are freely drawn, while lowercase are more regular in height and width, recalling cursive handwriting. Lowercase characters are close fitting, effecting the look of a connecting script. The d is looped. The fluid forms of both the upper- and lowercases, combined with an even weight of stroke, have made Kaufmann popular in neon sign fabrication.

Usages

A slightly modified form of the typeface has been used since 2001 for the logo of the ''

Pop Idol ''Pop Idol'' is a British music competition television series created by Simon Fuller which ran on ITV from 2001 to 2003. The aim of the show was to decide the best new young pop singer (or "pop idol") in the UK based on viewer voting and pa ...

'' series and various international spinoffs. The most notable change is the long stylised flick added to the capital "A" in the ''

American Idol ''American Idol'' is an American singing competition television series created by Simon Fuller, produced by Fremantle North America and 19 Entertainment, and distributed by Fremantle North America. It aired on Fox from June 11, 2002, to A ...

'', ''

Australian Idol ''Australian Idol'' is an Australian singing competition, which began its first season in July 2003 and ended its initial run in November 2009. As part of the ''Idol'' franchise, Australian Idol originated from the reality program '' Pop Ido ...

'' and '' Asian Idol'' logos. The "Z" featuring in the '' NZ Idol'' logo is also very different from a standard Kaufmann "Z". Kaufmann was also used to display the players' names on

Topps The Topps Company, Inc. is an American company that manufactures chewing gum, candy, and collectibles. Formerly based in New York City, Topps is best known as a leading producer of American football, baseball, basketball, ice hockey, soccer, an ...

baseball cards from 1970 and 1994, and is featured on the marquee of the

Ed Sullivan Theater The Ed Sullivan Theater (originally Hammerstein's Theatre; later the Manhattan Theatre, Billy Rose's Music Hall, CBS Radio Playhouse No. 3, and CBS Studio 50) is a theater at 1697–1699 Broadway, between 53rd and 54th Streets, in the Theat ...

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...

, in the ''

Late Show with David Letterman The ''Late Show with David Letterman'' is an American late-night talk show hosted by David Letterman on CBS, the first iteration of the ''Late Show'' franchise. The show debuted on August 30, 1993, and was produced by Letterman's production c ...

'' logo.

A version of the typeface's lowercase r is used in the undergraduate electrodynamics book by

David J. Griffiths David Jeffrey Griffiths (born December 5, 1942) is an American physicist and educator. He worked at Reed College from 1978 through 2009, becoming the Howard Vollum Professor of Science before his retirement. Biography Griffiths is a graduate o ...

. It is used to denote the distance from the source point to the field point - commonly represented as

, \mathbf - \mathbf',

in other texts.

References

*Jaspert, W. Pincus, W. Turner Berry and A.F. Johnson. ''The Encyclopedia of Type Faces''. Blandford Press Ltd.: 1953, 1983. .

External links

Elsner + Flake website
American Type Founders typefaces Casual script typefaces Typefaces designed by Max R. Kaufmann {{Typography-stub