Kantar Media Research Philippines (formerly known as Kantar/TNS Philippines, popularly referred to as Kantar Media Philippines or simply Kantar Media) is a

market research Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. It is an important component of business strategy and a major factor in maintaining com ...

firm in the

Philippines The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...

that specializes in

broadcast media Broadcasting is the distribution of audio audiovisual content to dispersed audiences via a electronic mass communications medium, typically one using the electromagnetic spectrum (radio waves), in a one-to-many model. Broadcasting began wit ...

. Kantar Media is responsible for

audience measurement Audience measurement calculates how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic. The term is someti ...

of television ratings across the country. ABS-CBN is the main television partner of Kantar Media Philippines. As of 2015, Kantar Media employs a nationwide panel of 2,610 urban and rural households, with a respondent base of 7,000 individuals representing one hundred percent (100%) of the total Philippine TV viewing population. The panel reports on seven sectors, namely National Capital Region,

Suburbs A suburb (more broadly suburban area) is an area within a metropolitan area. They are oftentimes where most of a metropolitan areas jobs are located with some being predominantly residential. They can either be denser or less densely populated ...

, North Luzon,

Central Luzon Central Luzon (; ; ; ; ), designated as Region III, is an administrative region in the Philippines. The region comprises seven provinces: Aurora, Bataan, Bulacan, Nueva Ecija, Pampanga (with its capital, San Fernando City serving as the re ...

, South Luzon,

Visayas The Visayas ( ), or the Visayan Islands (Bisayan languages, Visayan: ''Kabisay-an'', ; Filipino language, Filipino: ''Kabisayaan'' ), are one of the three Island groups of the Philippines, principal geographical divisions of the Philippines, a ...

, and

Mindanao Mindanao ( ) is the List of islands of the Philippines, second-largest island in the Philippines, after Luzon, and List of islands by population, seventh-most populous island in the world. Located in the southern region of the archipelago, the ...

. The Suburbs consist of four provinces:

Bulacan Bulacan, officially the Province of Bulacan (; ; ; ), is a Provinces of the Philippines, province in the Philippines located in the Central Luzon Regions of the Philippines, region. Its capital is the city of Malolos. Bulacan was established on ...

Cavite Cavite, officially the Province of Cavite (; Chavacano: ''Provincia de Cavite''), is a Provinces of the Philippines, province of the Philippines located in the Calabarzon region. On the southern shores of Manila Bay and southwest of Manila, i ...

, Laguna, and Rizal.

History

In January 2009, Kantar Media officially released its national television audience measurement data in the Philippines via Taylor Nelson Sofres (TNS) Media, a subsidiary of Kantar Group. In February 2009, Kantar Group merged TNS with Kantar Media Research International, which is now called Kantar Media. In June 2012, Kantar Media launched its Mega Manila TV Advertising Expenditure Service, integrated with its audience measurement service through Infosys+. This integration provides faster access to information and combines data from time blocks, programs, and advertisements into a single analysis to serve leading local and regional broadcast networks, advertising agencies, and media planners. Furthermore, Kantar Media also offers custom media research services for radio, print, and digital media. Kantar Media became the official radio survey partner of the Radio Research Council (RRC) and

Kapisanan ng mga Brodkaster ng Pilipinas The Kapisanan ng mga Brodkaster ng Pilipinas (KBP; ) is a broadcast media organization in the Philippines which provides its members broadcasting standards. The KBP was organized on April 27, 1973 in order to promote professional and ethical s ...

(KBP) in December 2014, covering 53 cities in the Philippines. Originally, due to the

COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...

and the broadcast stoppage of its main partner

ABS-CBN ABS-CBN is a leading Philippine media and content company. It serves as the flagship media brand of ABS-CBN Corporation, a subsidiary of Lopez Holdings Corporation. Once the country's largest free-to-air television network, ABS-CBN has since ...

due to the non-renewal of its congressional franchise on July 10, 2020, Kantar Media announced that it would end its television ratings service by the end of 2020. However, the plan was reversed after ABS-CBN secured a deal with

ZOE Broadcasting Network ZOE Broadcasting Network, Inc. (ZOE TV or ZBNI) is a Philippine broadcast media arm of the Jesus Is Lord Church. Based in Ortigas Center, Pasig, it operates a network of television and radio stations in Mega Manila, Baguio, Bacolod, Cala ...

to air some programs on A2Z Channel 11 (formerly ZOE TV, QTV/Q, and GMA News TV). ABS-CBN to broadcast a selected deal with

Advanced Media Broadcasting System Advanced Media Broadcasting System (AMBS) is a broadcast media company in the Philippines. Its main offices and facilities are located at Unit 906A of the Paragon Plaza Building and on the 3rd Floor of Starmalls EDSA Shaw complex, both in Mand ...

of current and previous ABS-CBN programs of

All TV All TV (stylized as ALLTV and known on-air as ALLTV2) is a Television in the Philippines, Philippine free-to-air Terrestrial television, broadcast television network serving as the flagship property of Advanced Media Broadcasting System (AMBS) ...

References

{{WPP Television in the Philippines Market research companies of the Philippines WPP plc Companies based in Quezon City Philippine subsidiaries of foreign companies