Kampyle is a software and website

feedback Feedback occurs when outputs of a system are routed back as inputs as part of a chain of cause and effect that forms a circuit or loop. The system can then be said to ''feed back'' into itself. The notion of cause-and-effect has to be handle ...

analytics company founded in 2007 and based in

Ramat Gan Ramat Gan (, ) is a city in the Tel Aviv District of Israel, located east of the municipality of Tel Aviv, and is part of the Gush Dan, Gush Dan metropolitan area. It is home to a Diamond Exchange District (one of the world's major diamond exch ...

, Israel. Kampyle's feedback service is used to improve a company's ability to understand their website users and

customer analytics Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and ...

. Kampyle was acquired by

Medallia Medallia is an American customer and employee experience management company based in San Francisco, California. Medallia provides software-as-a-service (SaaS) customer experience management (CEM) and employee experience management (employee enga ...

in October 2016.

Overview

The company's instant

is enabled in part by the use of a feedback button that can be placed on websites, or a survey as a feedback option. The software also has a rater, whereby users can rate a website per their satisfaction with it on a scale of one to five. Such feedback can enable companies and webmasters to assess consumer satisfaction with websites and can aid in the discovery of problems on websites. Kampyle's service also enables companies to generate sales

lead generation In marketing, lead generation () is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is intereste ...

from customers that "identify themselves as sales prospects". The feedback platform has 60 language translations. In 2008, Kampyle's feedback base was usable in unison with

Google Analytics Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in N ...

, a web analytics service provided by

Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...

that tracks and reports website traffic, and Nuconomy, enabling "side-by-side analysis of user feedback and website analytics". The company's software is also used on mobile phones and in retail stores.

History

Kampyle was founded in 2007 by Ariel Finkelstein, Eylon Steiner and Eran Savir, and began providing its products to consumers in 2008. The company was acquired by

in October 2016, which later was acquired by

Thoma Bravo Thoma Bravo, LP is an American private equity and growth capital firm based in Chicago, Illinois. It is known for being particularly active in acquiring enterprise software companies and has over $130billion in assets under management . It ...

References

External links

* {{DEFAULTSORT:Kampyle Web analytics User interfaces Web design companies Digital marketing companies of Israel Cloud applications Companies based in Ramat Gan Software companies established in 2007 Israeli companies established in 2007 2016 mergers and acquisitions

Overview

History

See also

References

Further reading

External links