Kamikaze (), stylized as kəmikəze, is a Thai

record label "Big Three" music labels A record label or record company is a brand or trademark of Sound recording and reproduction, music recordings and music videos, or the company that owns it. Sometimes, a record label is also a Music publisher, ...

owned by

RS Public Company Limited RS Group () is a Thai entertainment and media company formed in 1982. History Businesses RS Music There are eight recording labels under RS Music, covering Thai pop (string) and Thai country music (luk thung) as well as rock, hip hop, rhythm ...

. It was founded in 2007, and was originally managed by that time RS executive producer Sudhipong Vatanajang. The label focused on young artists and catered to a target audience aged 10 to 17 years, as part of RS's restructuring plan to have multiple sublabels focusing on specific audience segments. Some of its best known early artists include Four–Mod,

Faye Fang Kaew FFK (เฟย์ ฟาง แก้ว) is a Thai pop trio girl group consisting of 3 members; Faye, Fang and Kaew, formed in 2007, affiliated with Kamikaze music, a sublabel of RS Music Company. They are the first artists of this teenager-hi ...

Neko Jump Neko Jump was a pop duo band in Thailand, composed of twin sisters Warattha "Noey (Thai: เนย)" (Thai: วรัฐฐา) and Charattha "Jam (Thai: แจม)" (Thai: ชรัฐฐา) Imraporn (Thai: อิมราพร). History The ...

and K-Otic. RS also launched a website, zheza.com, to serve as a community site for its target group. Kamikaze produced several hits in its early years, and by its fifth year, had 32 artists under its umbrella. However, Sudhipong departed the company in 2010, and the label gradually lost most of its original artists as they outgrew their intended demographic. The label's management also changed direction, attempting to target more provincial audiences in addition to its originally urban audience—in 2013, Kamikaze group 3.2.1's single "Splash Out" featured singer Bitoey from Kamikaze's sister ''

luk thung Luk thung (, , ) is a genre of Thai music that emerged after World War II in the Central Thailand, central region of Thailand. The genre was derived from phleng Thai sakon, and developed in the early-20th century. Suphan Buri in particular beca ...

'' label R Siam, and its music video became a viral sensation. However, while the label continued to add new singers to its lineup, they failed to generate the same level of reception, and the label eventually became inactive, amidst the decline experienced by the wider music industry. In September 2017, a rumour circulated online that Kamikaze had closed down. This was initially denied by some reports, but the label later became inactive and was regarded to have unofficially ceased operations in 2017, however, it resumed operations in 2020 in the midst of the

COVID-19 Coronavirus disease 2019 (COVID-19) is a contagious disease caused by the coronavirus SARS-CoV-2. In January 2020, the disease spread worldwide, resulting in the COVID-19 pandemic. The symptoms of COVID‑19 can vary but often include fever ...

pandemic in Thailand. On 13.11.2020, it was announced through their YouTube channel that the label will make its comeback on 24.11.2020. Kamikaze came back with four new songs and artists. 'เพื่อน...ใหม่ (朋友区)' by UTTER, 'ดีด (You Drive Me Crazy)' by Gracy, 'Sweetie Shy Boy' by Freshybii and 'My Sissy' by KKP. The songs and artists have been generally well received by viewers and fans. It is speculated no old artists will return to the label. Most social media have been updated to include the new artists, but the website does not seem to have been touched.

Background

Kamikaze was inspired by Kpop, Jpop, Western pop and American pop. Back in 2006, when the era of rock music was growing. Hip hop music is climbing the charts continuously. One day, Nanny Girly Berry came to meet Afu “band producer” With bringing Korean music CDs The front cover wrote the name of the artist

TVXQ TVXQ (stylized as TVXQ!; , ), known as Tohoshinki in Japan, is a South Korean pop duo formed by SM Entertainment, composed of U-Know Yunho and Max Changmin. Originally a five-member boy band which also consisted of members Kim Jae-joong, Hero ...

. She gave it to him to remember that Nanny was especially excited and exhilarated by this group of artists. At first glance Afu “band producer” felt that this band was very similar to the early RS boy bands. Even listening to it was interesting. it's very good a pop songs Like going back to the era *

NSYNC NSYNC ( ; also stylized as *NSYNC or N Sync) was an American vocal group and pop boy band formed by Chris Kirkpatrick in Orlando, Florida, in 1995 and launched in Germany by BMG Ariola Munich. The group consists of Kirkpatrick, JC Chasez, ...

Backstreet Boys Backstreet Boys (often abbreviated as BSB) are an American vocal group consisting of Nick Carter, Howie Dorough, AJ McLean, and cousins Brian Littrell and Kevin Richardson (musician), Kevin Richardson. The band formed in 1993 in Orlando, Flori ...

, he think that this type of music may be one of teenagers are interested in, Including at that time he was interested in

Morning Musume , formerly and commonly known as and colloquially referred to as , is a Japanese girl group, holding the second highest overall single sales (of a female group) on the Oricon, Oricon charts as of February 2012, with the Oricon record of most to ...

, a Japanese idol group. So he want to combine all of them to create a new RS project, Therefore consulted with the supervisor Sudhipong Vatanajang, Melodiga management director and Deputy Managing Director of RS's music business, wants to make a pop group with many members. And mainly focus on the Pre-Teen market, Accidentally in the same rhythm as Athit Lertrakamongkol Another producer Beginning to become saturated with music Would like to turn to do something new Therefore offering an online platform Hope is the center of teenagers. Which is starting to live in the internet world more Sudhipong thinks that if choosing to penetrate the teen market then it should make it big. Therefore binding both projects and presenting to the executives at once. In fact, RS is a music entertainment that has been working on teen music since the beginning. From the gathering of stars to the '90s teen idols, there are many teen idols such as

Touch The somatosensory system, or somatic sensory system is a subset of the sensory nervous system. The main functions of the somatosensory system are the perception of external stimuli, the perception of internal stimuli, and the regulation of bo ...

Raptor Raptor(s) or RAPTOR may refer to: Animals The word "raptor" refers to several groups of avian and non-avian dinosaurs which primarily capture and subdue/kill prey with their talons. * Raptor (bird) or bird of prey, a bird that primarily hunt ...

, Lift-Oil and The X-Venture, as the head of the 90's teen idols procession of thaipop and continued to be sent to D2B, Girly Berry. Only the past, the marketing direction is focused on the broad market. Or if drilling into groups, it will be divided according to music such as pop, rock, jazz rather than divided according to consumer behavior. But with a very different business model, his project could not be approved at that time, Until one month passed Sudhipong went to talk to Kriengkai Chetchotisak "the owner of RS" that "It's like Lift-Oil Boyscout 2007." These words made him smile and made him to approve this project.https://readthecloud.co/kamikaze/. เรื่องราวของค่ายเพลงที่มีศิลปินอายุเฉลี่ยน้อยสุดของประเทศ ก้าวแรกของการเปลี่ยนภาพลักษณ์แบรนด์ RS

Current artists

* Gracy (Pattanan Amnatcharoenying) * Kkp (Kanapat Pinvanichkul) * Utter (Pannawat Traiisarawit) * Freshybii (Nathasa Chavalitporn)

Former artists

First generation

* Fang (Dhanundhorn Neerasingh), member of

* Kaew (Jarinya Sirimongkolsakul), member of

* Faye (Pornpawee Neerasingh), member of

and former member of Seven Days * Four (Sakolrat Woraurai), former member of Four–Mod * Mod (Napapat Wattanakamolwut), former member of Four–Mod and Seven days2 * Jongbae (Park Jongbae), former member of K-Otic * Kenta (Kenta Tsuchiya), former member of K-Otic * Tomo (Visava Thaiyanont), former member of K-Otic * Poppy (Panu Chiragun), former member of K-Otic * Koen (Pataradanai Setsuwan), former member of K-Otic * Jam (Charattha Imraporn), former member of

and Seven Days * Noey (Warattha Imraporn), former member of

and Seven Days2 * Jinny (Aimsiga Chotivichit), former member of Chilli White Choc and SWEE:D and Seven Days and Seven days2 * Best (Rataporn Thipmontri), former member of Chilli White * Pim (Pimprapa Tangprabhaporn), former member of Chilli White and SWEE:D and Seven Days * Ink (Waruntorn Paonil), former member of Chilli White Choc * Knomjean (Kunlamas Limpawutwaranon) * Mila (Jamila Panpinij), former member solo artist of Kamikaze and Seven Days * Min (Phatida Wongkhamwan), former member of Siska and SWEE:D and Seven Days * Jam (Chonlathorn PrayaRungroj), former member of Siska * Waii (Panyarisa Thienprasit), former member solo artist of Kamikaze and Seven Days * Payu (Payu Clark) * Ning (Piampiti Hatthakitkosol), former member of The Piams * Ping (Piiamrak Hathakitkosol), former member of The Piams

Second generation

* Timethai (Dharmthai Plangsilp) * Min (Min Yongsuvimol) * Mind (Krittiya Wuthirunprida), former member of Kiss Me Five * Kitty ( Chicha Amatayakul), former member of Kiss Me Five * Gail (Natcha Eksangkul), former member of Kiss Me Five * Bambi (Pakakanya Charoenyos), former member of Kiss Me Five and Seven Days2 * Bow (

Maylada Susri Maylada Susri (; , born 4 June 1996) nicknamed Bow (), is a Thai singer, actress and model. She was a singer in the girl group Kiss Me Five from 2010 to 2013. After winning Thai Supermodel Contest in 2013, she signed with Channel 7 to become on ...

), former member of Kiss Me Five and Seven Days2 * Poppy (Chatchaya Songcharoen), former member of 3.2.1 and Seven Days2 * TJ (Jirayut Phaloprakarn), former member of 3.2.1 * Gavin (Gavin Duval), former member of 3.2.1 * April (Napasornada Kanjanacharoen), former member of ABQueen * Boom (Thanawan Wongsanguan), former member of ABQueen and Seven Days2 * Pichy (Phichy Sirawongprasert), former member of X-I-S * Gyeongtae (Park Gyeongtae), former member of X-I-S * Kang (Kang Worakorn Sirisorn), former member of X-I-S * Kevin (Dejphadung Wong), former member of X-I-S * Kwang (Phakaphon Loijirakun), former member of X-I-S * Jiho (Kim Jiho), former member of X-I-S * Guy (Glamaii Michael), former member of Fact U * Taishi (Taishi Hasegawa), former member of Fact U * Joe (Naphat Nitikornkul), former member of Fact U * Ham (Napat Worawongwasu), former member of Fact U * Bew (Narongdej Kulkietchai), former member of Fact U * Kat (Sonha Singha), former member of Kat–Pat * Pat (Phiraya Singha), former member of Kat–Pat

Third generation

* Angie (Thiticha Sombatpiboon) * Cnan (Natthaporn Rungrungsri) * Creamy (Chatsuda Loaniti) * Pide (Phonthaphum Sumonwarangkun), former member of Pide-Magorn * Magorn (Phuwaphat Thamanucha), former member of Pide-Magorn * Porsche (Sivakorn Adulsuttikul), former member of V.R.P * Peter (Cholapatr Jeepetch), former member of V.R.P * Pleum (Nachkhun Nuttanon), former member of V.R.P * Thank You (Sinchanok Klaitae) * Third (

Lapat Ngamchaweng Lapat Ngamchaweng (, born 24 November 1998), nicknamed Third (), is a Thai singer, actor and model. He was a former artist under Kamikaze and a former member of Nine by Nine. He is currently a member of the Thai boy group TRINITY. Early life a ...

) * Marc (Thanat Rattanasiriphan) * May (Worawalun Wongaree) * Mind (Nannaphas Wongaree) * Isabelle (Sasitha Kunwattanaphan) * Neko (Nerunchara Lertprasert) * Ploy Chen (Naphatsorn Chen) * Part (Chaitach Chiwamongkhon) * Green (Green Piyapoom Thanawanittrakoon)

References

External links

Kamikaze official website
{{Authority control Thai popular music Thai record labels Record labels established in 2007 2007 establishments in Thailand RS Group