Kambi Group Plc is a B2B provider of

sports betting Sports betting is the activity of predicting sports results and placing a wager on the outcome. Sports bettors place their wagers either legally, through a sportsbook or bookmaker (colloquially known as "bookies"), or illegally through priva ...

services to licensed

B2C Direct-to-consumer (DTC or D2C) or business-to-consumer (B2C) is the business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or middlemen. Direct-to-consumer sales are usually transa ...

gambling operators. The company provides a software platform with front end

user interface In the industrial design field of human–computer interaction, a user interface (UI) is the space where interactions between humans and machines occur. The goal of this interaction is to allow effective operation and control of the machine fro ...

, odds compiling,

customer intelligence Customer intelligence (CI) as part of business intelligence is the process of gathering information regarding customers, and their details and activities, to build deeper and more effective customer relationship management, customer relationships ...

and

risk management Risk management is the identification, evaluation, and prioritization of risks, followed by the minimization, monitoring, and control of the impact or probability of those risks occurring. Risks can come from various sources (i.e, Threat (sec ...

. Kambi Group is listed on

First North Nasdaq First North Growth Market is a division of Nasdaq Nordic and an alternative stock exchange (legally a multilateral trading facility) for smaller companies in Europe. The market place Nya Marknaden in Stockholm changed name to First North in ...

Nasdaq Stockholm Nasdaq Stockholm, formerly known as the Stockholm Stock Exchange (), is a stock exchange located in Frihamnen, Stockholm, Sweden. Founded in 1863, it has become the primary securities exchange of the Nordic countries. As of March 2021, a total ...

under the symbol "KAMBI". The company is

eCOGRA eCOGRA (eCommerce Online Gaming Regulation and Assurance) is a London-based testing agency and standards organisation in the realm of online gambling. The company was established in 2003 in the United Kingdom at the behest of the online gaming i ...

certified, with Redeye AB as certified advisor.Kambi Group pl
Kambi Group plc Annual report and accounts 2015
retrieved 22 June 2016

History

On 19 May 2014, shareholders of

Unibet Unibet is a sports betting, online casino, bingo and online poker platform. Unibet is a part of Kindred Group–an online gambling operator which consists of 11 brands along with Maria Casino, Stan James, www.vladcazino.ro, 32Red, and iGame. Today ...

Group plc approved the proposed spin-off of its B2B subsidiary Kambi Group Plc. The company's 95 per cent stake in the business was subsequently distributed to Unibet shareholders. Kambi Group Plc share started trading on the NASDAQ OMX Stockholm First North on 2 June 2014. The share closed at SEK 34 on the first day of trading, giving the company a market valuation of SEK 1,011,200,700. Since being listed, Kambi have grown from 80 people to over 800+ people with offices in

Malta Malta, officially the Republic of Malta, is an island country in Southern Europe located in the Mediterranean Sea, between Sicily and North Africa. It consists of an archipelago south of Italy, east of Tunisia, and north of Libya. The two ...

(HQ),

Bucharest Bucharest ( , ; ) is the capital and largest city of Romania. The metropolis stands on the River Dâmbovița (river), Dâmbovița in south-eastern Romania. Its population is officially estimated at 1.76 million residents within a greater Buc ...

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

Manila Manila, officially the City of Manila, is the Capital of the Philippines, capital and second-most populous city of the Philippines after Quezon City, with a population of 1,846,513 people in 2020. Located on the eastern shore of Manila Bay on ...

Philadelphia Philadelphia ( ), colloquially referred to as Philly, is the List of municipalities in Pennsylvania, most populous city in the U.S. state of Pennsylvania and the List of United States cities by population, sixth-most populous city in the Unit ...

Stockholm Stockholm (; ) is the Capital city, capital and List of urban areas in Sweden by population, most populous city of Sweden, as well as the List of urban areas in the Nordic countries, largest urban area in the Nordic countries. Approximately ...

and

Sydney Sydney is the capital city of the States and territories of Australia, state of New South Wales and the List of cities in Australia by population, most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Syd ...

. In 2013, the online and mobile gambling operator

888 Holdings Evoke plc, formerly 888 Holdings Limited, is an international sports betting and gambling company. It owns brands such as 888casino, 888poker, 888sport, Mr Green, and William Hill. Business operations are led from its headquarters in London, a ...

moved its

sportsbook A sportsbook is a venue where a gambler can wager on various sports competitions, such as golf, football, basketball, baseball, ice hockey, soccer, horse racing, greyhound racing, boxing, and mixed martial arts. The method of betting varies wit ...

services to Kambi for its

888sport 888sport is an international sports betting brand owned by Evoke plc. It was founded in 2008, and is headquartered in Gibraltar. The company provides online sports betting, predominantly in European markets. History 888sport was launched as the ...

brand. In 2014 32Red selected Kambi as their sportsbook provider, and extended the contract in 2016. Also in 2016,

LeoVegas LeoVegas AB is a Swedish mobile gaming company and provider of online casino and sports betting services such as table games, video slots, progressive jackpots, video poker and live betting to a number of international markets. LeoVegas Gaming ...

signed an agreement with Kambi Sportsbook to enter the sports betting market. Following this announcement

The Rank Group The Rank Group plc is a gambling company based in the United Kingdom. Rank was involved in the cinema and motion picture industry until 2006, and continues to use the Gongman logo originally used by the Rank Organisation's film distribution su ...

and Kambi enabled Rank's online casino brand Grosvenor to provide betting to its 1.7m UK customer base via mobile and desktop channels. In February 2018, Kambi made a strategic investment in virtual sports provider Virtus Sports. The investment saw the company take a 25% stake in the business and will coincide with the integration of 3D football, horse racing, greyhound and motorsports games into Kambi's sports betting portfolio. In August 2021, Kambi acquired esports data company Abios. In September 2022, it was announced Kambi had acquired the

Copenhagen Copenhagen ( ) is the capital and most populous city of Denmark, with a population of 1.4 million in the Urban area of Copenhagen, urban area. The city is situated on the islands of Zealand and Amager, separated from Malmö, Sweden, by the ...

-headquartered digital B2B platform for the gambling industry, Shape Games for €38.5 million.

Operations

Kambi employs over 800 staff across offices in its headquarters in

, with offices in Bucharest, Philadelphia, London, Manila, Sydney, Stockholm and Upsala. Licensed in

Alderney Alderney ( ; ; ) is the northernmost of the inhabited Channel Islands. It is part of the Bailiwick of Guernsey, a British Crown Dependencies, Crown dependency. It is long and wide. The island's area is , making it the third-largest isla ...

, Malta, Spain and the UK and certified in Alderney, Estonia, Denmark, Italy, Malta, Spain and the UK, Kambi currently provide their services to operators in Europe, Asia and Latin America and has seen revenue increase by 70% in 2014, 32% in 2015 and 17% in 2016. The company provides a software platform with front end user interface, odds compiling, customer intelligence and risk management. In 2017, they partnered with Bulgaria's National Lottery in order to provide the latter with software for their 7777.bg brand.

Partnerships

On 27 July 2016, Kambi announced an agreement with the Spanish international gaming group R Franco to provide its omni-channel service. Kambi Group plc partnered with Novomatic Lottery Solutions on 18 October 2016 ''to provide a powerful full-service gaming solution to government regulated lotteries.'' 24 November 2016 also saw Kambi sign an agreement with Apuestas Internacionales, S.A. de C.V. for the provision of multi-channel sports betting service for the brand "PlayCity". 7 February 2017 saw Kambi sign an agreement with ''Greentube'' Novomatic Interactive. In August 2021, Kambi entered a multi-year partnership with Bahamas-based operator Island Luck. As part of the deal Kambi will become Island Luck's official sports betting partner. In December 2021, Kambi entered a multi-year partnership with

Affinity Interactive Affinity Interactive, formerly known as Herbst Gaming and Affinity Gaming, is an American private casino and sports betting company based in Paradise, Nevada. It operates eight casinos in Nevada, Missouri, and Iowa, and publishes the ''Daily Racin ...

to provide them access to Kambi's proprietary software platform. In February 2022, Kambi extended their partnership with Kindred until 2026.

Awards

At the Global Gaming Awards London 2021, Kambi won the "Online Sports Betting Supplier" award. Kambi was awarded the Online Sports Betting Supplier honour at the 2023 Global Gaming Awards.

Memberships

Kambi is a member of the following industry bodies. *World Lottery Association member *European Lottery Association member *CIBELAE association memberGlobe news wir

retrieved 28 February 2017

References

External links

*{{official website Software companies of Malta Online gambling companies of Malta Companies listed on Nasdaq Stockholm Outsourcing companies