KamaSutra Condoms is

India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

's second largest condom brand. It is manufactured by J.K. Ansell Ltd. (JKAL), which was a 50:50 joint venture between

Raymond Group Raymond Group is an Indian branded fabric and fashion retailer, incorporated in 1925. It produces suiting fabric, with a capacity of producing 31 million meters of wool and wool-blended fabrics. The group owns apparel brands like Raymond, Prem ...

, India's largest fabric and branded apparel company, and

Ansell Limited Ansell Limited is an Australian company which makes gloves and other personal protection equipment, primarily from latex and rubber. The products are designed for healthcare professionals, industrial workers, and end consumers. History Early ...

. It is now owned wholly by Raymond. JKAL has a condom manufacturing unit in

Aurangabad Aurangabad (), officially renamed as Chhatrapati Sambhajinagar in 2023, is a city in the Indian state of Maharashtra. It is the administrative headquarters of Aurangabad district and is the largest city in the Marathwada region. Located on a ...

in the state of

Maharashtra Maharashtra () is a state in the western peninsular region of India occupying a substantial portion of the Deccan Plateau. It is bordered by the Arabian Sea to the west, the Indian states of Karnataka and Goa to the south, Telangana to th ...

with a manufacturing capacity of 350 million pieces per annum. JKAL commenced operations in 1991 and launched KamaSutra condoms the same year. Prior to the formation of the joint venture in 1996, the condom division was part of J.K. Chemicals Ltd., a

subsidiary A subsidiary, subsidiary company, or daughter company is a company (law), company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidia ...

of the Raymond Group. KamaSutra has a range of textured and other special interest condoms – Dotted, Ribbed, Contoured, LongLast, Superthin, Intensity (multi-textured), Smooth (plain, extra lubricated), extra large, flared and flavored/scented condoms.

Marketing

It is remembered for its launch campaign in 1991, featuring two of

's top models of the time –

Pooja Bedi Pooja Bedi (born 11 May 1970) is an Indian actress, television talk show host and newspaper columnist. She is the daughter of Indian actors Kabir Bedi and Protima Bedi. She appeared in the reality television shows '' Jhalak Dikhhla Jaa'', '' N ...

and

Marc Robinson Marc Robinson is an Indian actor and former model. He is also a beauty pageant director and a grooming expert. Robinson initiated his career in the fashion, entertainment and media industry as a leading supermodel and later moved on as a telev ...

, shot by

Prabuddha Dasgupta Prabuddha Dasgupta (21 September 1956 – 12 August 2012) was an Indian fashion and fine-art photographer. Known for his black and white imagery, he worked as a fashion photographer for more than three decades. His books included ''Women'' ...

. In April 2009, KamaSutra condoms launched a new viral initiative which aimed at reminding people to use condoms. This initiative was designed to take advantage of a key

consumer behaviour Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the Purchasing, purchase, Utility, use and disposal of goods and services. It encompasses how the consumer's emotions, Attitude (psy ...

al insight – sex is mostly searched, seen, found, discussed and accessed primarily using a computer. Hence, a desktop application which uses a keystroke sensor, KamaSutra condom pack that drops down whenever the user types anything related to sex. This application can be shared between friends through the internet, where a person can select the KamaSutra condom variant, insert a personalized message for a friend and the next time the friend types anything related to sex, this condom drops down with his message on it, the intention being that this is a fun yet relevant reminder from a friend to wear a condom.

References

{{DEFAULTSORT:Kamasutra Condoms Condom brands Indian brands Products introduced in 1991 Raymond Group

Marketing

See also

References