Joshua Buernortey Boye-Doe known as KalyJay is a Ghanaian social media influencer and activist who has raised awareness about challenges in the Ghanaian community through his social media platform. He is known for his role in the hashtag ''#FixTheCountry'' which later became a social media campaign that developed into a public protest against the Ghanaian government in the early part of 2021.

Early life and education

KalyJay attended the

Ghana Institute of Journalism The University of Media, Arts and Communication- Institute of Journalism (UniMAC-IJ), formerly the Ghana Institute of Journalism (GIJ), is a public university in Ghana. The University is a merger of the erstwhile Ghana Institute of Journalism, the ...

and was awarded a Bachelor Degree in Communication Studies specializing in Public Relations. Prior to that he attended Christland International School and Okuapeman Senior High School for his junior and senior high school education respectively.

Career and advocacy

KalyJay started out in 2019 as a social media influencer when his Twitter now X page begun to gain traction. He began performing influencer functions through promotion, and championing appeal for fund causes for the needy and sick. He has since through his platform garner ambassadorial deals and sponsorships from companies like

Fan Milk Fan Milk is a Ghana based manufacturer and retailer of ice cream and frozen dairy products, In July 2019, Danone, previously a joint shareholder with The Abraaj Group, increased its stake to 100% and thus assumed complete ownership of the compa ...

Nivea Nivea (, stylized as NIVEA) is a German personal care brand that specializes in skin and body care. It is owned by the Hamburg-based company Beiersdorf Global AG, who also makes the Eucerin brand. ''Nivea'' comes from the Latin adjective ''ni ...

Jumia Jumia is a marketplace, logistics service and payment service, operating throughout Africa. The logistics service enables the delivery of packages through local partners while the payment services facilitate the payments of online transactions ...

Bolt (company) Bolt is an Estonian multinational mobility company that offers ride-hailing, micromobility rental, food and grocery delivery (via the Bolt Food app), and carsharing services. The company is headquartered in Tallinn and operates in over 60 ...

United Bank for Africa United Bank for Africa Plc (UBA) is a multinational pan-African financial services group headquartered in Lagos Island, Lagos and known as Africa’s Global Bank. It has subsidiaries in 20 African countries and offices in London, Paris and New ...

First Atlantic Bank First Atlantic Bank is a universal bank in Ghana. It is licensed as a commercial bank, by the Bank of Ghana, the central bank and national banking regulator. Location The bank headquarters are located at 1 Seventh Avenue, Ridge West, in Accra, ...

Huawei Huawei Technologies Co., Ltd. ("Huawei" sometimes stylized as "HUAWEI"; ; zh, c=华为, p= ) is a Chinese multinational corporationtechnology company in Longgang, Shenzhen, Longgang, Shenzhen, Guangdong. Its main product lines include teleco ...

, Bet Planet,

Betway Betway is a British gambling company founded in 2006. Its product offering includes sports betting, online casino, online poker, and online bingo. Business operations are led from its headquarters in Malta, alongside satellite offices in Londo ...

and Ticketlake. In May 2021, KalyJay through his platform with over 600,000 followers begun a social media campaign under the hashtag #FixTheCountry. The campaign sought for accountability and good governance from the Ghanaian government. The social media protest evolved later into a national protest that saw a large number of Ghanaians gather to protest on the streets of Accra in August, 2021. In October 2021, KayJay partnered with Grammy board member Richardine Bartine to use his platform as a tool to feature and promote international artists. The platform has featured many African stars such as

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Darkovibes Paul Nii Amu Andrew Darko (born 1995) known as Darkovibes, is a Ghanaian born singer songwriter. His music categorizes as experimental music where he blends highlife, hip hop and rap. Darkovibes is known for his 2016 single "Mercy". Early life ...

Joeboy Joseph Akinwale Akinfenwa-Donus (born 21 May 1997), known professionally as Joeboy, is a Nigerian singer and songwriter, he is signed to Warner Music Africa in partnership with his record label Young Legend. He was formerly signed by Mr Eazi und ...

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, and Mona4real among other acts, bringing their fans together through his Twitter Space.

Awards and honors

References

External links

* {{DEFAULTSORT:KalyJay Ghanaian activists 1997 births Living people Ghana Institute of Journalism alumni