KYYI (104.7
FM), branded as "104.7 The Bear", is a
radio station
Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
serving
Wichita Falls, Texas
Wichita Falls ( ) is a city in and the county seat of Wichita County, Texas, United States. It is the principal city of the Wichita Falls metropolitan area, Wichita Falls metropolitan statistical area, which encompasses all of Archer County, Tex ...
, and vicinity with a
classic rock
Classic rock is a radio format that developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, it comprises rock music ranging generally from the mid-1960s through the early-1990s, primarily focusing on comm ...
format. It operates on FM frequency 104.7 MHz and is under ownership of
Cumulus Media
Cumulus Media, Inc. is a broadcasting company of the United States and is the second largest owner and operator of AM and FM radio stations in the United States ahead of Audacy and behind iHeartMedia
iHeartMedia, Inc., or CC Media Holdi ...
. KYYI's transmitter is located northeast of
Electra
Electra, also spelt Elektra (; ; ), is one of the most popular Greek mythology, mythological characters in tragedies.Evans (1970), p. 79 She is the main character in two Greek tragedies, ''Electra (Sophocles play), Electra'' by Sophocles and ''Ele ...
in northwestern
Wichita County.
The station is an affiliate of the
Dallas Cowboys
The Dallas Cowboys are a professional American football team based in the Dallas–Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC East, East division. T ...
radio network.
History
In 1989, KYYI came on the air with a modern country format and was branded "Hot Country Y104" competing with 99.9 KLUR, the market's long time heritage country station. In 1993, Sam Beard, owner of KLUR secured a lease management agreement for KYYI and took over control of KYYI sales and programming and eventually would purchase KYYI and maintain ownership until selling to Cumulus in 1997.
A format change to classic rock was implemented by Cumulus in December 1997 and the station was rebranded as "104 The Bear". In 2008, the station's branding was refined to "The Bear 104.7".
Current on air line up
John Boy & Billy 6am-10am (syndicated from WRFX)
Keith Vaughn 2p-7pm
Bob Ray weekends
Past BEAR air staff
Joe "Mad" Martin (1997-98 mornings, 2005-2007 mid days)
Bobby Brown "The Bobbo Show" (afternoons 1997-98, mornings 1998-1999)
Kerri TeeGarden (97-2000 afternoons)
Doc Randle (97-2002 nights)
Keith Vaughn & Tim McMillin "Vaughn & The Mac" (2000-2003 mornings)
Keith Vaughn (1999- mornings, mid days, afternoons)
Bob Ray (2005- weekends)
Pam Kelly (2004-2007 nights)
Dave Wylder (2002-2003 nights)
Brent Warner (2000-2006 afternoons)
Vicki Vox (2007- nights)
References
External links
104 The Bear - KYYI official website*
YYI
Classic rock radio stations in the United States
Cumulus Media radio stations
{{Texas-radio-station-stub