KVLR (92.5
MHz
The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...
) is a
non-commercial
A non-commercial (also spelled noncommercial) activity is an activity that is not carried out in the interest of Profit (economics), profit. The opposite is Commerce, commercial, something that primarily serves profit interests and is focused on bu ...
FM radio station
Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
licensed to
Sunset Valley, Texas
Sunset Valley is a city in Travis County, Texas, United States. The population was 683 at the time of the 2020 census. An enclave, it is surrounded on all sides by the city of Austin.
Geography
Sunset Valley is located 5 miles (8 km) sou ...
, and serving the
Austin-Round Rock metropolitan area
The Austin–Round Rock–San Marcos metropolitan statistical area, or Greater Austin, is a five-county metropolitan area in the U.S. state of Texas, as defined by the Office of Management and Budget. The metropolitan area is situated in Ce ...
. It is owned by the
Educational Media Foundation
Educational Media Foundation (formerly EMF Broadcasting, abbreviated EMF) is an American nonprofit Christian media ministry based in Franklin, a suburb of Nashville.
EMF is the parent company of K-LOVE and Air1—the world's largest contempor ...
as the Austin
affiliate
Affiliation or affiliate may refer to:
* Affiliate (commerce), a legal form of entity relationship used in Business Law
* Affiliation (family law), a legal form of family relationship
* Affiliate marketing
* Affiliate network or affiliation platfo ...
for EMF's
Air1
Air1 is an American Christian radio network owned by the Educational Media Foundation (EMF), a non-profit Christian ministry. It primarily broadcasts contemporary worship music, and is a sister to the EMF's K-Love network.
History
On July 15, ...
radio network, airing its Christian
Worship music
Contemporary worship music (CWM), also known as praise and worship music, is a distinct genre of Christian music used in contemporary worship. It has evolved over the past 60 years and is stylistically similar to pop music. The songs are of ...
format. It does not carry commercials, instead making on-air appeals for contributions.
The station also has two translators at 92.1 FM in
Austin
Austin refers to:
Common meanings
* Austin, Texas, United States, a city
* Austin (given name), a list of people and fictional characters
* Austin (surname), a list of people and fictional characters
* Austin Motor Company, a British car manufac ...
and 92.9 FM in
Del Valle. In the Austin area, Air1 programming is also heard on 92.1 KYLR in
Hutto. KVLR broadcasts using
HD Radio
HD Radio (HDR) is a trademark for in-band on-channel (IBOC) digital radio broadcast technology. HD radio generally simulcast, simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD R ...
technology. Its HD2
digital subchannel
In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compress ...
carries programming from
Radio Nueva Vida
Radio Nueva Vida (''New Life'') is a Spanish-language Christian radio network based in Camarillo, California, United States. It is owned and operated by the Educational Media Foundation through The Association for Community Education, Inc., a Ca ...
, a
Spanish-language
Spanish () or Castilian () is a Romance languages, Romance language of the Indo-European languages, Indo-European language family that evolved from the Vulgar Latin spoken on the Iberian Peninsula of Europe. Today, it is a world language, gl ...
Christian radio
Christian radio refers to Christian media radio formats that focus on Christian religious broadcasting or various forms of Christian music. Many such formats and programs include contemporary Christian music, gospel music, sermons, radio dramas, ...
network.
History
The station first
signed on
A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...
the air in . The station started as KKLB ("Club 92") with a
Spanish-language
Spanish () or Castilian () is a Romance languages, Romance language of the Indo-European languages, Indo-European language family that evolved from the Vulgar Latin spoken on the Iberian Peninsula of Europe. Today, it is a world language, gl ...
contemporary hits format. In the early 2000s, KKLB switched to
Spanish Oldies as La Lupe 92.5 FM, but kept the KKLB
call sign
In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...
.
On February 23, 2007, the call letters were changed from KKLB to KXXS as part of a format switch to
Spanish pop-formatted "Digital 92.5". "La Lupe" moved to
KXTZ
KXTZ (95.3 MHz, "95.3 The Beach") is a commercial FM radio station that is licensed to and serves San Luis Obispo, California. The station is owned by Dimes Media Corporation and broadcasts an Adult Hits music format with a focus on rock music ...
1560 AM
The following radio stations broadcast on AM frequency 1560 kHz: 1560 AM is classified as a United States clear-channel frequency by the Federal Communications Commission. KNZR Bakersfield and WFME New York City share Class A status of 15 ...
.
Digital 92.5 lasted until November 2, 2009. The format changed formats to
sports radio
Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sport, sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often-low comed ...
,
simulcast
Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...
ing
KTTX 104.9 FM.
On November 30, 2009, KXXS split from the KTTX simulcast and changed formats to
oldies
Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music.
Since 2 ...
, with programming from
Scott Shannon
Michael Scott Shannon (born July 25, 1947) is an American radio disc jockey best known as the announcer of '' The Sean Hannity Show''.
He also hosted the morning show for WCBS-FM in New York City from 2014 to 2022 as well as ''Scott Shannon Pres ...
's "
True Oldies Channel
Scott Shannon's True Oldies Channel (also known more recently as ''The True Oldies Channel: Greatest Hits'') is a radio network begun in the spring of 2004. Originally distributed by ABC Radio Networks via satellite, the service plays a hybrid ol ...
."
On August 15, 2011, KXXS began simulcasting its oldies sound on 98.9 FM,
KXBT. On September 3, 2011, the True Oldies format ended on KXXS, switching top
KXBT. KXXS switched to Spanish-language sports as an
ESPN Deportes Radio
ESPN Deportes Radio was an American Spanish language sports radio network created and produced by Disney-owned ESPN. Programming included call-in talk shows and commentary from hosts about a full range of sporting events, including soccer, ...
affiliate.
On July 2, 2012, the station again changed its call sign, this time to KVLR and changed to EMF's
K-LOVE
K-Love (stylized as K-LOVE) is an American Christian radio network. Owned by the Educational Media Foundation (EMF), a non-profit Christian ministry, it primarily broadcasts contemporary Christian music.
As of June 2019, the network's progr ...
Contemporary Christian
Contemporary history, in English-language historiography, is a subset of modern history that describes the historical period from about 1945 to the present. In the social sciences, contemporary history is also continuous with, and related t ...
format as a result of a sale to Educational Media Foundation. The sale to EMF was consummated on October 17, 2012, at a purchase price of $750,000. KVLR also began broadcasting EMF's Air1 Christian Worship format on its
HD2 digital subchannel
In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compress ...
.
On November 1, 2020, EMF switched the K-Love format to newly acquired
KFMK
KFMK (105.9 FM) is an Austin, Texas radio station operating a contemporary Christian format as an affiliate of the K-Love radio network. It is licensed to Round Rock, Texas with an ERP of 4,500 watts from a transmitter site near West Lake Hi ...
105.9 FM and moved Air1 programming to the primary channel on 92.5 FM.
References
External links
Digital 92.5 gets a simulcast on 104.9La Lupe Goes Digital*
VLR
Radio stations established in 1992
Air1 radio stations
1992 establishments in Texas
Educational Media Foundation radio stations
VLR
Mass media in Travis County, Texas
{{Texas-radio-station-stub