KXVV (103.1 FM, "La X 103.1") is a commercial radio station that is licensed to

Victorville, California Victorville is a city in Victor Valley in San Bernardino County, California. Its population as of the 2020 census was 134,810. Victorville is the principal city of a Victor Valley–based urban area defined by the United States Census Bureau: ...

and serves the

Victor Valley The Victor Valley is a valley in the Mojave Desert and subregion of the Inland Empire, in San Bernardino County in Southern California. It is located east of the Mojave's Antelope Valley, north of the Cajon Pass and the San Bernardino Valley, n ...

area. The station is owned by El Dorado Broadcasters and broadcasts a

regional Mexican Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...

format. KXVV's studios and transmitter are located in Hesperia.

History

The station signed on August 18, 1980, as KVVQ, a

top 40 In the music industry, the Top 40 is a list of the 40 currently most popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "To ...

outlet owned by Kenneth B. Orchard. The

call letters In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a Identifier, unique identifier for a transmitter station. A call sign can be fo ...

were changed to KVVQ-FM in 1985. In November 1996, William Rice attempted to sell KVVQ-AM-FM to Power Surge Inc., headed by John Power, for $1 million. At the time, KVVQ-FM carried an

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...

format. However, the deal fell through. The following February, Rice successfully sold the combo to Tele-Media Communications Corporation for $1.1 million. The new owner changed the call sign to KHDR-FM. In 2000,

Infinity Broadcasting Corporation Infinity Broadcasting Corporation was a radio company that existed from 1972 until 2005. It was founded by Michael A. Wiener and Gerald Carrus. It became associated with popular radio personalities like Howard Stern, Opie and Anthony, Don Imus ...

(predecessor to CBS Radio) acquired KHDR-FM from Tele-Media Broadcasting. Infinity changed the call letters to KVFG' and made the station a

simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...

KFRG KFRG (95.1 FM) is a commercial radio station licensed to San Bernardino, California, and broadcasting to the Riverside-San Bernardino- Inland Empire radio market. KFRG airs a country music radio format calling itself "K-FROG" and is beli ...

, a

country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...

station in

San Bernardino, California San Bernardino ( ) is a city in and the county seat of San Bernardino County, California, United States. Located in the Inland Empire region of Southern California, the city had a population of 222,101 in the 2020 census, making it the List of ...

. This lasted until February 16, 2010, when the station flipped to a

sports Sport is a physical activity or game, often competitive and organized, that maintains or improves physical ability and skills. Sport may provide enjoyment to participants and entertainment to spectators. The number of participants in ...

format as an affiliate of

ESPN Radio ESPN Radio, which is alternatively branded platform-agnostically as ESPN Audio, is an American sports radio network and extension of the ESPN television network. It was launched on January 1, 1992, under the banner "SportsRadio ESPN". The netw ...

. On November 15, 2011, KVFG began stunting with

Christmas music Christmas music comprises a variety of Music genre, genres of music regularly performed or heard around the Christmas and holiday season, Christmas season. Music associated with Christmas may be purely instrumental, or in the case of Christmas ...

; the sports format was moved to KRAK in

Hesperia, California Hesperia () is a city in San Bernardino County, California, United States. It is located north of downtown San Bernardino in Victor Valley and surrounded by the Mojave Desert. Because of its relatively high elevation and the unique and moderat ...

. On December 26 at 6 a.m., KVFG ended stunting and introduced a classic hits format branded as "103.1 The Route". On February 2, 2017, CBS Radio announced it would merge with

Entercom Audacy, Inc. is an American broadcasting company based in Philadelphia, Pennsylvania. Founded in 1968 as Entercom Communications Corp., it is the second largest radio company in the United States, owning over 220 radio stations across 47 media ...

. The merger was approved on November 9, 2017, and was consummated on November 17. On May 6, 2019, Entercom sold KVFG and KMPS to El Dorado Broadcasters for $1 million.El Dorado Adds Entercom's High Desert Duo
/ref> The sale was completed on August 15, 2019, with the new owners simultaneously changing the station's call sign to KXVV. On August 26, 2019, at 6p.m. the station flipped to a

format, branded as "".

References

External links

* * {{El Dorado Broadcasters XVV XVV Mass media in San Bernardino County, California Victor Valley Hesperia, California Victorville, California Radio stations established in 1980 1980 establishments in California Regional Mexican radio stations in the United States