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KXSS-FM (96.9 FM, "96-9 KISS-FM") is a Top 40 (CHR) formatted
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...
serving the
Amarillo, Texas Amarillo ( ; Spanish for " yellow") is a city in the U.S. state of Texas and the seat of Potter County. It is the 14th-most populous city in Texas and the largest city in the Texas Panhandle. A portion of the city extends into Randall Co ...
, market. KXSS-FM is owned by
Townsquare Media Townsquare Media, Inc. (formerly Regent Communications until 2010) is an American radio network and media company based in Purchase, New York. The company started in radio and expanded into digital media toward the end of the 2000s, starting wit ...
. Its studios are located on Southwest 34th Avenue in Southwest Amarillo, and its transmitter tower is based north of the city on the property of unrelated television station KFDA-TV in unincorporated Potter County. The 96.9 frequency was, until 2008, home to a
country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, o ...
format as "96.9 KMML," under the ownership of
Clear Channel Communications iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...
; however, it was one of close to 450 radio stations sold by Clear Channel in the process of privatization, beginning in 2007. KXSS, along with its sister stations KPRF-FM, KATP-FM, KMXJ-FM, and KIXZ, was acquired along with approximately fifty other stations by Gap Broadcasting for a total price of $139M. What eventually became Gap Central Broadcasting (following the formation of GapWest Broadcasting) was folded into
Townsquare Media Townsquare Media, Inc. (formerly Regent Communications until 2010) is an American radio network and media company based in Purchase, New York. The company started in radio and expanded into digital media toward the end of the 2000s, starting wit ...
on August 13, 2010. The KMML call sign has been reissued to a radio station in Cimarron, Kansas.


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External links

* XSS-FM Radio stations established in 1972 Contemporary hit radio stations in the United States Townsquare Media radio stations {{Texas-radio-station-stub