KXSE (104.3

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one h ...

) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Davis, California Davis is the most populous city in Yolo County, California. Located in the Sacramento Valley region of Northern California, the city had a population of 66,850 in 2020, not including the on-campus population of the University of California, Da ...

, and serving the

Sacramento metropolitan area The Greater Sacramento area refers to a metropolitan region in Northern California comprising either the U.S. Census Bureau defined Sacramento–Roseville–Arden-Arcade metropolitan statistical area or the larger Sacramento–Roseville combine ...

. The station airs a

Spanish-language Spanish ( or , Castilian) is a Romance language of the Indo-European language family that evolved from colloquial Latin spoken on the Iberian peninsula. Today, it is a global language with more than 500 million native speakers, mainly in the Am ...

adult hits

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelle ...

, one of the stations in "La Suavecita"

radio network There are two types of radio network currently in use around the world: the one-to-many ( simplex communication) broadcast network commonly used for public information and mass-media entertainment, and the two-way radio ( duplex communication) typ ...

. The

studio A studio is an artist or worker's workroom. This can be for the purpose of acting, architecture, painting, pottery (ceramics), sculpture, origami, woodworking, scrapbooking, photography, graphic design, filmmaking, animation, industrial design, ...

s and offices are in North Sacramento. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to ...

is off Route 102, near Woodland Community College in

Woodland, California Woodland is a city in and the county seat of Yolo County, California, located approximately northwest of Sacramento, and is a part of the Sacramento metropolitan area. The population was 61,032 at the 2020 census. Woodland's origins date to 1 ...

History

In 1978, the station

signed on Signing may refer to: * Using sign language * Signature, placing one's name on a document * Signature (disambiguation) * Manual communication, signing as a form of communication using the hands in place of the voice * Digital signature A dig ...

the air, originally at 105.5 MHz with the

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assig ...

KYLO. It was licensed to

Davis Davis may refer to: Places Antarctica * Mount Davis (Antarctica) * Davis Island (Palmer Archipelago) * Davis Valley, Queen Elizabeth Land Canada * Davis, Saskatchewan, an unincorporated community * Davis Strait, between Nunavut and Green ...

. The format was

progressive country Progressive country is a subgenre of country music developed in the early 1970s.''Cosmic Cowboys and New Hicks: The Countercultural Sounds of Austin's Progressive Country Music Scene'', Stimeling, Travis David. History In the late 1960s and earl ...

. The

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ...

was 3,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s. In June 1983, the station switched to

Contemporary Christian music Contemporary Christian music, also known as CCM, Christian pop, and occasionally inspirational music is a genre of modern popular music, and an aspect of Christian media, which is lyrically focused on matters related to the Christian faith and ...

during the day with

Christian talk and teaching Christian radio is a Christian media radio format that focus on programming with a Christian message. Many such broadcasters play contemporary Christian music, though many programs include sermons, radio dramas, as well as news and talk pro ...

programs airing on weeknights & morning slots hosted by Randy Zachary. The station continued with this programming until summer 1986, when it changed to an

automated Automation describes a wide range of technologies that reduce human intervention in processes, namely by predetermining decision criteria, subprocess relationships, and related actions, as well as embodying those predeterminations in machines ...

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as wel ...

format. In 1989, the station changed call letters to KLCQ and installed the first full-time

classic rock Classic rock is a US radio format which developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, the classic rock format comprises rock music ranging generally from the mid-1960s through the mid 1990s, prim ...

format in the greater Sacramento area. The presentation was a mix of live announcers and automation. In 1991, EZ Communications began a

local marketing agreement In North American broadcasting, a local marketing agreement (LMA), or local management agreement, is a contract in which one company agrees to operate a radio or television station owned by another party. In essence, it is a sort of lease or tim ...

(LMA) and later purchased the station. The format switched to contemporary

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, o ...

as KQBR, "K-Bear." EZ built a new facility at 104.3, selling it to Progressive Media in late 1993. The new owners relaunched the station as

Smooth Jazz Smooth jazz is a genre of commercially-oriented crossover jazz and easy listening music that became dominant in the mid 1970s to the early 1990s. History Smooth jazz is a commercially oriented, crossover jazz which came to prominence in the 1 ...

"104.3 The Breeze" KQBR on November 10, 1993. This lasted until 1997, when they shifted to

Urban Adult Contemporary Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music ...

. On September 2, 1998, at 8 a.m., it flipped to Bilingual

Rhythmic Top 40 The Rhythmic chart (also called Rhythmic Airplay, and previously named Rhythmic Songs, Rhythmic Top 40 and CHR/Rhythmic) is an airplay chart published weekly by ''Billboard'' magazine. The chart tracks and measures the airplay of songs played on ...

as KHZZ ("Z-104.3"), before switching again three weeks later to

Rhythmic Oldies Rhythmic oldies is a radio format that concentrates on the rhythmic, R&B, disco, or dance genres of music. Playlists can span from the 1960s through the 2000s and, depending on market conditions, may be designed for African-American or Hispanic a ...

. In October 2000, Entravision acquired the station and flipped it to Spanish

Adult Contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

, using the co-owned "Radio Romanica" format as KRRE. In 2003, it switched to the "Super Estrella" format, using the KXSE call letters."Capital-based Spanish language radio chain sold", ''The Sacramento Bee'', April 26, 2000. In February 2009, KXSE dropped Super Estrella and replaced it with the Spanish adult hits format known as "Jose." In the 2010s, the format switched again to the "La Suavecita" format.

References

External links

* {{coord, 38.657, N, 121.721, W, type:landmark_region:US_source:FCC, display=title XSE Radio stations established in 1978 XSE Entravision Communications stations 1978 establishments in California Regional Mexican radio stations in the United States Adult hits radio stations in the United States

History

See also

References

External links