KXSE (104.3

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

) is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...

Davis, California Davis is the most populous city in Yolo County, California, United States. Located in the Sacramento Valley region of Northern California, the city had a population of 66,850 in 2020, not including the on-campus population of the University of ...

, and serving the

Sacramento metropolitan area The Greater Sacramento area is a metropolitan region in Northern California comprising either the U.S. Census Bureau defined Sacramento–Roseville–Arden-Arcade metropolitan statistical area or the larger Sacramento–Roseville combined sta ...

. The

Entravision Communications Entravision Communications Corporation is an American media company based in Santa Monica, California. Entravision primarily caters to the Spanish language in the United States, Spanish-speaking Hispanic and Latino Americans, Hispanic community ...

-owned outlet broadcasts with an ERP of 3,400

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

s. The station airs a Spanish-language adult hits format, one of the stations in "La Suavecita"

radio network There are two types of radio network currently in use around the world: the one-to-many (simplex communication) broadcast network commonly used for public information and mass media, mass-media entertainment, and the two-way radio (Duplex (teleco ...

. The

studio A studio is a space set aside for creative work of any kind, including art, dance, music and theater. The word ''studio'' is derived from the , from , from ''studere'', meaning to study or zeal. Types Art The studio of any artist, esp ...

s and offices are in North Sacramento. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is off Route 102, near Woodland Community College in

Woodland, California Woodland is a city in and the county seat of Yolo County, California, United States. Located approximately northwest of Sacramento, it is a part of the Sacramento metropolitan area. The population continues to grow every year, with a growth ra ...

History

Country: 1979-1983

In March 1979, the station

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

the air, originally at 105.5 MHz with the

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

KYLO and a

progressive country Progressive country is a term used variously to describe a movement, radio format or subgenre of country music which developed in the late 1960s and early 1970s as a reaction against the slick, pop-oriented Nashville sound.''Cosmic Cowboys and ...

format. The

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...

was 3,000

Christian: 1983-1986

In June 1983, the station switched to

contemporary Christian music Contemporary Christian music (CCM), also known as Christian pop, and occasionally inspirational music, is a genre of modern popular music, and an aspect of Christian media, which is lyrically focused on matters related to the Christianity, Chri ...

during the day with

Christian talk and teaching Christian radio refers to Christian media radio formats that focus on Christian religious broadcasting or various forms of Christian music. Many such formats and programs include contemporary Christian music, gospel music, sermons, radio dramas, ...

programs airing on weeknights & morning slots hosted by Randy Zachary.

Oldies: 1986-1989

The station continued with Contemporary Christian until summer 1986, when it changed to an

automated Automation describes a wide range of technologies that reduce human intervention in processes, mainly by predetermining decision criteria, subprocess relationships, and related actions, as well as embodying those predeterminations in machine ...

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...

format.

Classic rock: 1989-1991

In 1989, the station changed call letters to KLCQ and installed the first full-time

classic rock Classic rock is a radio format that developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, it comprises rock music ranging generally from the mid-1960s through the early-1990s, primarily focusing on comm ...

format in the greater Sacramento area. The presentation was a mix of live announcers and automation.

Country: 1991-1993

In 1991,

EZ Communications EZ Communications, Inc. was a corporation with its headquarters in Fairfax, Virginia. In the 1970s, the small company was one of the pioneers of the easy listening on the FM broadcasting radio spectrum with 2 stations in Manassas and Richmond. Wi ...

began a

local marketing agreement In North American broadcasting, a local marketing agreement (LMA), or local management agreement, is a contract in which one corporation, company agrees to operate a radio station, radio or television station owned by another party. In essence, it ...

(LMA) and later purchased the station. The format switched to contemporary

country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...

as KQBR, "K-Bear". EZ built a new facility at 104.3, selling it to Progressive Media in late 1993.

Smooth jazz: 1993-1997

The new owners relaunched KQBR as

smooth jazz Smooth jazz is commercially oriented crossover jazz music. Although often described as a "genre", it is a debatable and highly controversial subject in jazz music circles. As a radio format, however, smooth jazz radio became the successor to e ...

"104.3 The Breeze" on November 10, 1993.

Urban adult contemporary: 1997-1998

The smooth jazz format lasted until 1997, when they shifted to

urban adult contemporary Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...

Rhythmic top 40: 1998

On September 2, 1998, at 8 a.m., it flipped to bilingual

rhythmic top 40 The Rhythmic chart (also called Rhythmic Airplay, and previously named Rhythmic Songs, Rhythmic Top 40 and CHR/Rhythmic) is an airplay chart published weekly by ''Billboard'' magazine. The chart tracks and measures the airplay of songs played on ...

as KHZZ ("Z-104.3").

Rhythmic oldies: 1998-2000

Just three weeks later, the format shifted to

rhythmic oldies Rhythmic oldies is a radio format that concentrates on the rhythmic, R&B, disco, or dance genres of music. The playlists spans from the 1960s through the 2000s. They depend on market conditions and may be designed for African-American or Hispani ...

Spanish: 2000-present

In October 2000, Entravision acquired the station"Capital-based Spanish language radio chain sold", ''The Sacramento Bee'', April 26, 2000. and flipped it to Spanish

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

, using the co-owned "Radio Romanica" format as KRRE. In 2003, it switched to the "Super Estrella" format, using the KXSE call letters. In February 2009, KXSE dropped Super Estrella and replaced it with the Spanish adult hits format known as "Jose". In the 2010s, the format switched again to the "La Suavecita" format.

References

External links

* {{coord, 38.657, N, 121.721, W, type:landmark_region:US_source:FCC, display=title XSE Radio stations established in 1978 XSE Entravision Communications stations 1978 establishments in California Regional Mexican radio stations in the United States Adult hits radio stations in the United States