KXLI (94.5

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one h ...

''Exito 94.5'') is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

serving the

Moapa Valley Moapa Valley is an unincorporated town in Clark County, Nevada, United States. As of the 2010 census, it had a population of 6,924. The valley in which the community lies, also named Moapa Valley, is about long and lies roughly northwest to so ...

St. George, Utah St. George is a city in and the county seat of Washington County, Utah, United States. Located in southwestern Utah on the Arizona border, it is the principal city of the St. George Metropolitan Statistical Area (MSA). The city lies in the no ...

and

Las Vegas Las Vegas (; Spanish language, Spanish for "The Meadows"), often known simply as Vegas, is the List of United States cities by population, 25th-most populous city in the United States, the most populous city in the U.S. state, state of Neva ...

areas, but focused on Las Vegas as a

rimshot A rimshot is a percussion technique used to produce an accented snare drum backbeat. The sound is produced by simultaneously hitting the rim and head of a drum with a drum stick. The sound and various techniques The sound of rimshots can ...

station.

Licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Moapa, Nevada Moapa is an unincorporated town and census-designated place (CDP) in Clark County, Nevada, United States. The population was 1,025 at the 2010 census. It is the largest town in Clark County by land area. Both the second and the third tallest s ...

, it is owned by Activo Broadcasting LLC. The

studio A studio is an artist or worker's workroom. This can be for the purpose of acting, architecture, painting, pottery (ceramics), sculpture, origami, woodworking, scrapbooking, photography, graphic design, filmmaking, animation, industrial design, ...

s and offices are on South Eastern Avenue in Las Vegas. KXLI has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ...

(ERP) of 93,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s. Its

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to ...

is near the

Arizona Arizona ( ; nv, Hoozdo Hahoodzo ; ood, Alĭ ṣonak ) is a U.S. state, state in the Southwestern United States. It is the list of U.S. states and territories by area, 6th largest and the list of U.S. states and territories by population, 14 ...

border south of

Bunkerville Bunkerville is a census-designated place in Clark County, Nevada, United States. The population was 1,303 at the 2010 census. Geography According to the United States Census Bureau, the census-designated place of Bunkerville (which may not ...

. The station also operates a co-channel booster, KXLI-FM1 in

Sunrise Manor, Nevada Sunrise Manor is a census-designated place in Clark County, Nevada, United States, located on the western base of Frenchman Mountain, east of Las Vegas. The population was 205,618 at the 2020 census. If Sunrise Manor were to be incorporated, ...

, a suburb of Las Vegas.

History

94.5 signed on as KMOA under the branding "Rehab Radio" on May 2, 2008. Rehab Radio was a stunt format that aired while the station was testing the transmitter, playing Dance music. The call letters changed to KVBE on May 6, 2008 and the identity as "94.5 The Vibe" was born on May 8, 2008. The launch was co-consulted by Dance radio veterans Trevor Simpson from the now defunct

KNGY KEXC (92.7 FM) is a non-commercial radio station serving the San Francisco Bay Area, licensed to Alameda, California, United States. It is owned by the non-profit entity Friends of KEXP, an affiliate of the University of Washington, and broadca ...

“Energy 92.7” in

San Francisco, California San Francisco (; Spanish for "Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...

, Joel Salkowitz from the now defunct WNYZ-LP “Pulse 87.7” in

New York City, New York New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...

, and Mark "Tic Tak" Allen of

KUPL KUPL (98.7 FM) is a commercial radio station in Portland, Oregon. The station is owned by Alpha Media and airs a country music radio format, known as "98.7 The Bull." KUPL's studios and offices are located in Downtown Portland on SW 5th Avenue ...

/98.7 FM in

Portland, Oregon Portland (, ) is a port city in the Pacific Northwest and the largest city in the U.S. state of Oregon. Situated at the confluence of the Willamette and Columbia rivers, Portland is the county seat of Multnomah County, the most populou ...

. The Vibe was programmed by industry veteran Rob Walker as a

Dance Hits Dance/Mix Show Airplay (formerly Hot Dance Airplay) is a monitored electronic dance music radio chart that is published weekly by ''Billboard'' magazine. History The chart came about as a result of the small but influential impact of electronic d ...

format, with imaging done by Mitch Craig. In November 2009, KVBE's signal repeater added crucial coverage within the Las Vegas area, since the primary coverage area does not clearly reach the city of Las Vegas in most places. In March 2010, the station's operations were taken over by D2 Media, LLC and began reimaging itself on air (with Mitch Craig being phased out, replaced by St. John), launched a new website (with vibevegas.com being phased out, replaced by 945thevibe.com), and a new logo was unveiled. More mixshows and some of the world's top talent would be featured including: John Digweed, Carl Cox, Roger Sanchez, Manufactured Superstars, Eddie Halliwell, Markus Schulz, Armin Van Buuren, Jordan Stevens, Paul Oakenfold
DJ Vegas Vibe

DJ Maze A disc jockey, more commonly abbreviated as DJ, is a person who plays recorded music for an audience. Types of DJs include radio DJs (who host programs on music radio stations), club DJs (who work at a nightclub or music festival), mobile D ...

, Matt Darey, Dave Onex, and Beaux Tech. As of July 2010, while still claiming itself as a Dance station, KVBE's playlist format was refocused to a

Rhythmic Top 40 The Rhythmic chart (also called Rhythmic Airplay, and previously named Rhythmic Songs, Rhythmic Top 40 and CHR/Rhythmic) is an airplay chart published weekly by ''Billboard'' magazine. The chart tracks and measures the airplay of songs played on ...

which played Dance remixes of Top 40 tracks with barely any Dance tracks in rotation, but over time The Vibe began incorporating more

into the format. The new format was under guidance by Michael Oaks (Mike O.), owner of Energy 98 and 2004 - 2005 program director of now defunct KNRJ ("Energy 92.7 & 101.1") in

Phoenix, Arizona Phoenix ( ; nv, Hoozdo; es, Fénix or , yuf-x-wal, Banyà:nyuwá) is the capital and most populous city of the U.S. state of Arizona, with 1,608,139 residents as of 2020. It is the fifth-most populous city in the United States, and the o ...

and Mark "Tic Tak" Allen of

/98.7 in Portland, Oregon. The station imaging by St. John was phased out, and Rich Van Slyke became the new voice of The Vibe until mid-April 2011 when Emma Clarke, the same person who voiced

Pulse 87 Pulse 87 is an online radio station with an EDM music format. It started out as the audio feed of a channel-6 “Franken-FM” television station in New York City, audible on traditional FM radios at 87.7, before moving solely to streaming online ...

in New York City, became the new voice of The Vibe. On July 1, 2011,

Jelli Jelli is a San Mateo, California-based advertising technology firm, which develops solutions for the programmatic sale and airplay of radio advertising. The company was originally established as a provider of interactive music programming for ra ...

took over KVBE and KHIJ under an LMA, under which the two stations (renamed KXLI and KYLI) would broadcast interactive CHR and rock formats respectively. Listeners would be able to control the stations' content by upvoting and downvoting songs in real-time with the company's

mobile app A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on ...

. That format lasted only a year. The station was placed on sale on

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during January 2012. The "Buy It Now" price for the station was $8,950,000, but when the auction closed on January 29, 2012, the winning bid was $305,100, a fraction of the asking price.Vegas, Inc.: "For sale on eBay: Las Vegas-area radio station", January 20, 2012.
/ref> The owner of Aurora Media, Scott Mahalick, acquired the station for $22 million, but due to the economic crisis, estimated the station's current worth at $10 million. Mahalick claims that this was the first time a radio station was sold on eBay; however, at least one other station, a 6,000-watt AM station in Texas, was put for auction in 2009. Also, in 2007, another broadcasting property, television station WMKG-CA in

Muskegon, Michigan Muskegon ( ') is a city in Michigan. It is the county seat of Muskegon County. Muskegon is known for fishing, sailing regattas, pleasure boating, and as a commercial and cruise ship port. It is a popular vacation destination because of the expan ...

, was auctioned on eBay. On July 1, 2012, as a result of the sale, KXLI changed their format to Spanish Top 40 CHR using the

Exa FM {{primary sources, date=December 2011 MVS Radio are a group of four international Spanish-language radio networks owned by the mass media conglomerate MVS Comunicaciones. The group of radio networks consists of Exa FM, La Mejor, FM Globo and MVS No ...

format from

MVS Radio {{primary sources, date=December 2011 MVS Radio are a group of four international Spanish-language radio networks owned by the mass media conglomerate MVS Comunicaciones. The group of radio networks consists of Exa FM, La Mejor, FM Globo and MVS No ...

of Mexico, branded as "94.5 Exa FM". Aurora Media sold the station to Radio Activo Broadcasting on August 2, 2012, at a purchase price of $3 million. On October 16, 2020, KXLI flipped from Mexico's "Exa FM" to Spanish AC branded as "Exito 94.5".

References

External links

* {{Spanish Radio Stations in Nevada XLI

KXLI KXLI (94.5 Hertz, MHz ''Exito 94.5'') is a commercial radio, commercial FM broadcasting, FM radio station serving the Moapa Valley, St. George, Utah and Las Vegas Valley, Las Vegas areas, but focused on Las Vegas as a Rimshot (broadcasting), ri ...

Radio stations established in 2006 Spanish-language radio stations in the United States Mainstream adult contemporary radio stations in the United States