KXKS-FM (93.7

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one h ...

, "Kiss Country 93.7") is a

country A country is a distinct part of the world, such as a state, nation, or other political entity. It may be a sovereign state or make up one part of a larger state. For example, the country of Japan is an independent, sovereign state, whil ...

-formatted

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

serving the

Shreveport–Bossier City metropolitan area The Shreveport–Bossier City metropolitan area, officially designated Shreveport–Bossier City by the U.S. Office of Management and Budget, or simply Greater Shreveport, is a metropolitan statistical area in northwestern Louisiana that covers ...

, licensed to

Shreveport Shreveport ( ) is a city in the U.S. state of Louisiana. It is the third most populous city in Louisiana after New Orleans and Baton Rouge, respectively. The Shreveport–Bossier City metropolitan area, with a population of 393,406 in 2020, is t ...

. A

Townsquare Media Townsquare Media, Inc. (formerly Regent Communications until 2010) is an American radio network and media company based in Purchase, New York. The company started in radio and expanded into digital media toward the end of the 2000s, starting wit ...

station, it operates with an ERP of 100 kW from a transmitter in

Mooringsport Mooringsport is an incorporated municipality in the U.S. state of Louisiana, located in Caddo Parish. Part of the Shreveport–Bossier City metropolitan area and located approximately outside of the principal city of Shreveport, the town of Mo ...

. Its studios are located on Westport Avenue in West Shreveport (one mile west of

Shreveport Regional Airport Shreveport Regional Airport is a public use airport in Shreveport, Louisiana, United States. It is owned by the City of Shreveport and located four nautical miles (7 km) southwest of its central business district. The airport's runways and ...

), and are shared with its other five sister stations in the market.

History

Attention Misfts! – The launch of KEEL-FM

KEEL-FM had its original construction permit issued on July 14, 1966, as the FM counterpart of

KEEL The keel is the bottom-most longitudinal structural element on a vessel. On some sailboats, it may have a hydrodynamic and counterbalancing purpose, as well. As the laying down of the keel is the initial step in the construction of a ship, in B ...

, which it has always been co-owned with. In preparation of the new FM station's sign-on "around Jan. 1, 1969", construction began in October 1967 on a new 7,800-square-foot, three-story building in downtown Shreveport to house KEEL and KEEL-FM. The new building represented a $250,000 investment by KEEL's then-owner, Nashville-based

LIN Broadcasting LIN Media was an American holding company founded in 1994 that operated 43 television stations. All except one were affiliates of the six major U.S. television networks. One of the remaining stations was a low powered weather station in Ind ...

, who had acquired the AM station in 1962 and would be the FM station's founding owner. A transmitter was originally located on 937 Stoner Street in the city of Shreveport, operating with 100 kW of power but from a 263-foot tower, a fraction of the height it operates from now. The station signed on for the first time on May 17, 1968, at 7:00 P.M., coinciding with the opening of the new studio building, which was six months ahead of the originally announced date. The station originally broadcast a

MOR Mor or MOR may refer to: Names and titles * Mór (given name), a list of people named Mór or Mor * Mor (surname), a list of people named Mor or Mór * Mor (honorific), or Mar, in Syriac Radio and television * Middle of the road (music) genre * ...

format branded as "KEEL-FM Stereo 93.7"; it was described by the station as "bright, happy, exciting and very adult". A series of ads ran in local newspapers, informing potential listeners dissatisfied with other local stations in the area referred to as "misfits" and "the neglected majority", about the arrival of KEEL-FM. The station's permanent license was granted on June 23, 1969. In its early days, KEEL-FM broadcast

Tulane Green Wave The Tulane Green Wave are the athletic teams that represent Tulane University, located in New Orleans, Louisiana. Tulane competes in NCAA Division I as a member of the American Athletic Conference (The American). There are 14 Green Wave intercol ...

football games as a complement to the

Arkansas Razorbacks The Arkansas Razorbacks, also known as the Hogs, are the intercollegiate athletics teams representing the University of Arkansas, located in Fayetteville. The University of Arkansas student body voted to change the name of the school mascot (o ...

games broadcast by KEEL.

From easy listening to album rock – 93 KMBQ

References

External links

* * * Country radio stations in the United States Radio stations in Louisiana Townsquare Media radio stations Radio stations established in 1968 1968 establishments in Louisiana {{Louisiana-radio-station-stub