KWRM (1370 AM, ''iCiti Radio Los Angeles'') is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

that broadcasts a

Chinese language Chinese ( or ) is a group of languages spoken natively by the ethnic Han Chinese majority and List of ethnic groups in China, many minority ethnic groups in China, as well as by various communities of the Chinese diaspora. Approximately 1.39& ...

News News is information about current events. This may be provided through many different Media (communication), media: word of mouth, printing, Mail, postal systems, broadcasting, Telecommunications, electronic communication, or through the te ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

. It is owned by James Y. Su, through licensee EDI Media, Inc. The station is

licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...

Corona, California Corona (Spanish language, Spanish for "Crown") is a city in northwestern Riverside County, California, United States, directly bordering Orange County, California, Orange and San Bernardino County, California, San Bernardino counties. Its curre ...

. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is located south of the

Chino Airport Chino Airport is a county-owned airport about three miles southeast of Chino, in San Bernardino County, California, United States. The Federal Aviation Administration's National Plan of Integrated Airport Systems for 2007–2011 classified it ...

History

Most of KWRM's programming is in

Mandarin Chinese Mandarin ( ; zh, s=, t=, p=Guānhuà, l=Mandarin (bureaucrat), officials' speech) is the largest branch of the Sinitic languages. Mandarin varieties are spoken by 70 percent of all Chinese speakers over a large geographical area that stretch ...

. However, there are some

English-language English is a West Germanic language that developed in early medieval England and has since become a English as a lingua franca, global lingua franca. The namesake of the language is the Angles (tribe), Angles, one of the Germanic peoples th ...

shows, especially

sports events Sport is a physical activity or game, often Competition, competitive and organization, organized, that maintains or improves physical ability and skills. Sport may provide enjoyment to participants and entertainment to spectators. The numbe ...

and

talk show A talk show is a television programming, radio programming or podcast genre structured around the act of spontaneous conversation.Bernard M. Timberg, Robert J. Erler'' (2010Television Talk: A History of the TV Talk Show', pp.3-4Erler, Robert (201 ...

s. Some

Spanish-language Spanish () or Castilian () is a Romance languages, Romance language of the Indo-European languages, Indo-European language family that evolved from the Vulgar Latin spoken on the Iberian Peninsula of Europe. Today, it is a world language, gl ...

shows also are heard. KWRM is the current

flagship station In broadcasting, a flagship (also known as a flagship station or key station) is the broadcast station which originates a television network, or a particular radio or television program that plays a key role in the branding of and consumer loyal ...

of the

Orange County Flyers The Fullerton Flyers were a professional baseball team based in Fullerton, California, in the United States. They were an independent franchise, not affiliated with either Major League Baseball ''or'' Minor League Baseball. The team played from 2 ...

of the

Golden Baseball League The Golden Baseball League was an independent baseball league based in San Ramon, California, with teams located in the Western United States, Western Canada and northwest Mexico. The GBL was not affiliated with Major League Baseball or the org ...

. In the past, the station has carried the

Rancho Cucamonga Quakes The Rancho Cucamonga Quakes are a Minor League Baseball team of the California League and the Single-A affiliate of the Los Angeles Dodgers. They are located in Rancho Cucamonga, California, and play their home games at LoanMart Field. The franc ...

California League The California League is a Minor League Baseball league that operates in California. Having been classified at various levels throughout its existence, it operated at Class A-Advanced from 1990 until its demotion to Single-A following Major Leagu ...

baseball Baseball is a bat-and-ball games, bat-and-ball sport played between two team sport, teams of nine players each, taking turns batting (baseball), batting and Fielding (baseball), fielding. The game occurs over the course of several Pitch ...

and the baseball and

basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appro ...

teams of

Cal State Fullerton California State University, Fullerton (CSUF or Cal State Fullerton) is a public research university in Fullerton, California, United States. With a total enrollment of more than 41,000, it has the largest student body of the California State ...

Cal State Long Beach California State University, Long Beach (CSULB), also known in athletics as Long Beach State University (LBSU), is a public teaching-focused institution in Long Beach, California, United States. The 322-acre campus is the second largest in the ...

, and

UC Irvine UC may refer to: Education In the United States * University of California system * University of Charleston, West Virginia * University of Chicago, Illinois * University of Cincinnati, Ohio * Upsala College, East Orange, New Jersey (''defunct ...

. In the 1980s the station was co-owned by

Pat Boone Patrick Charles Eugene Boone (born June 1, 1934) is an American singer, songwriter, actor, author, television personality, radio host and philanthropist. He sold nearly 50 million records, had 38 Top 40 hits, and has acted in many films. Boone ...

and played syndicated content, Big Band format along with locally produced talk shows such as "Call the Chief" hosted by the station manager Pat Michaels and produced by Randall Vorisek. Some of this content simultaneously aired on 95.1 FM KQLH which was KWRM's sister station. The Corona station had a small production studio that produced these and that also produced content solely for KQLH. Early 1980's broadcasters included station manager Pat Michaels, program director Marlon Pailey, John Drapo and Randall Vorisek who also engineered for the live Sunday broadcasts in Spanish. This station became time-brokered in the mid-1990s. In the mid-2000s, KWRM was often referred to as "The Worm" covering high-school football programs that featured future NCAA and NFL stars, as well as collegiate and professional baseball. The Worm also carried the

USC Trojans The USC Trojans (also Southern California Trojans) are the College athletics in the United States, intercollegiate athletic teams that represent the University of Southern California (USC) in Los Angeles. While the men's teams are nicknamed the ...

college football College football is gridiron football that is played by teams of amateur Student athlete, student-athletes at universities and colleges. It was through collegiate competition that gridiron football American football in the United States, firs ...

for several seasons. In the Summer of 2005, KWRM began producing several sport talk shows, including the show "Controversy." Controversy was hosted by then Assistant Sports Director Roman Valdez, along with Aaron Toller and Jaeson Zinke. All three doubled as play-by-play announcers on KWRM-produced and broadcast games. AM Transmitter 2024 KWRM

In April 2020 the station filed an STA with the FCC to go silent while it seeks a new transmitter tower location. Its long-time towers erected adjacent to the 91/15 freeways interchange had been removed. An FCC record dated April 14, 2020 said the station is "licensed and silent.". KWRM resumed broadcasting on October 6, 2024, from a new transmitter tower south of the

.https://enterpriseefiling.fcc.gov/dataentry/views/public/amDraftCopy?displayType=html&appKey=25076f91924d07dc019268635b310f4c&id=25076f91924d07dc019268635b310f4c NEW Transmitter Site 2024: From Ish Pisher Facebook Post: One of the most unique new AM stations in the entire United States.... KWRM 1370AM Radio (Corona-Los Angeles) just went on the air utilizing a 100-foot tower with a new umbrella-skirt design, the creation of Ben Dawson (Hatfield & Dawson) and Dr. Bobby Cox (Kintronic). Located close to an (Chino) airport, the 100 foot height was a perfect reason to use the skirt (shown where it connects by way of the circles) and has given the station outstanding bandwidth and enhanced coverage from its 1.1 kW days/ 240 nights over the Los Angeles-San Bernardino-Riverside metros. Three engineers working together to get things set on the air, left Ashley Wallen, chief project engineer, Steven Lockwood, President, Hatfield & Dawson; and Bob Burnham transmitter site construction engineer. KWRM

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References

External links

{{Chinese-language radio WRM Mass media in Orange County, California