KWFF (99.7 FM) is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

airing a

gold Gold is a chemical element; it has chemical symbol Au (from Latin ) and atomic number 79. In its pure form, it is a brightness, bright, slightly orange-yellow, dense, soft, malleable, and ductile metal. Chemically, gold is a transition metal ...

-based

country A country is a distinct part of the world, such as a state, nation, or other political entity. When referring to a specific polity, the term "country" may refer to a sovereign state, state with limited recognition, constituent country, ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

. The station is

licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...

Mustang, Oklahoma Mustang is a city in the southeastern corner of Canadian County, Oklahoma, United States. It is part of the Oklahoma City metropolitan area. Mustang's population was 19,879 at the 2020 census, a 14.3% increase from 17,398 in 2010. The city is now ...

, and serves the

Oklahoma City metropolitan area The Oklahoma City metropolitan area is an urban region in Central Oklahoma. It is the largest metropolitan area in the state of Oklahoma and contains the state capital and principal city, Oklahoma City. It is often known as the Oklahoma City Metr ...

. It is owned by Champlin Broadcasting, Inc. KWFF's

studio A studio is a space set aside for creative work of any kind, including art, dance, music and theater. The word ''studio'' is derived from the , from , from ''studere'', meaning to study or zeal. Types Art The studio of any artist, esp ...

s and offices are on NW 64th Street in Oklahoma City. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is off Manning Road in

El Reno, Oklahoma El Reno is a city in and the county seat of Canadian County, Oklahoma, United States. As of the 2020 census, the city population was 16,989, marking a change of 1.55% from 16,729, recorded in the 2010 census. The city was begun shortly after ...

History

On February 1, 1981, the station

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

the air. It was originally licensed to

Alva, Oklahoma Alva is a city in and the county seat of Woods County, Oklahoma, Woods County, Oklahoma, United States, along the Salt Fork Arkansas River. The population was 5,028 at the time of the 2020 United States census, 2020 Census, up from 4,945 at the U ...

, and used the

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

KXLS. The station was owned by Zumma Broadcasting and aired a middle of the road music format, primarily serving Enid and surrounding communities. The owners eventually got permission from the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...

(FCC) to move the station closer to Oklahoma City to improve its value, with the ability to sell advertising in the more lucrative, larger

radio market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also incl ...

. The transmitter was relocated northwest of Oklahoma City, with the

city of license In U.S., Canadian, and Mexican broadcasting, a city of license or community of license is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator. In North American broadcast ...

changed to the suburb

. In December 2022, KWFF added The Gospel Station to its HD4 subchannel. The station previously aired an

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...

format as KZLS “True Oldies 99.7". It switched to classic country in late September 2013, using Envision Radio Networks'

Hank FM Hank FM is the on-air brand name of several radio stations in the United States and Canada. Stations using the Hank FM brand name typically air a country format, in configurations of classic country, contemporary country, or a less tightly format ...

branding. On May 26, 2023, the then-KNAH rebranded as "99.7 The Wolf", and shifted its playlist to include more current country music, while still maintaining a classic-heavy focus.Wolf Prowls Around Oklahoma City
''Radioinsight'', May 26, 2023. The station changed its call sign to KWFF on July 2, 2023.

References

External links

Official website
Country radio stations in the United States WFF Radio stations established in 1981 1981 establishments in Oklahoma {{Oklahoma-radio-station-stub