KWBY (940 AM) is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

broadcasting a

Regional Mexican Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...

format. It is licensed to

Woodburn, Oregon Woodburn is a city in Marion County, Oregon, United States. Incorporated in 1889, the community had been platted in 1871 after the arrival of the railroad. The city is located in the northern end of the Willamette Valley between Portland, Oregon, ...

, and serves the

Portland metropolitan area The Portland metropolitan area is a metropolitan area, metro area with its urban area, core in the U.S. states of Oregon and Washington (state), Washington. It has 5 principal cities, the largest being Portland, Oregon. The U.S. Office of Man ...

. It is owned by

Bustos Media Bustos Media L.L.C. is a media corporation headquartered in Portland, Oregon. Bustos Media specializes in operating Spanish-language, and other ethnic, radio stations in the United States. Most of its stations broadcast in Spanish; however, two ...

, through licensee Bustos Media Holdings, LLC. By day, KWBY is powered at 10,000

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

s, using a

non-directional antenna In radio communication, an omnidirectional antenna is a class of antenna which radiates equal radio power in all directions perpendicular to an axis (azimuthal directions), with power varying with angle to the axis (elevation angle), declining t ...

. But to protect other stations on

940 AM The following radio broadcasting, radio stations broadcast on AM broadcasting, AM frequency 940 kHz: 940 AM is a Mexican and Canadian clear-channel frequency. XEQ-AM, XEQ Mexico City is the dominant List of North American broadcast station c ...

from interference, at night it greatly reduces power to 200 watts. Programming is heard around the clock on 250-watt

FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater ( two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tr ...

K227DU at 93.3

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

in Salem.

History

The station

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

the air on .''Broadcasting Yearbook 1977'' page C-175. Retrieved Nov. 15, 2024
/ref> Its original

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

was KWRC. It began as a

daytimer A clear-channel station is a North American AM radio station that has the highest level of protection from interference from other stations, particularly from nighttime skywave signals. This classification exists to ensure the viability of cross ...

station, powered from dawn to dusk at 250 watts but required to go off the air at night. It aired a middle of the road (MOR) format of popular music, news and sports. In 1988, it changed its call letters to KWBY. It later switched to

music with

Spanish-language Spanish () or Castilian () is a Romance languages, Romance language of the Indo-European languages, Indo-European language family that evolved from the Vulgar Latin spoken on the Iberian Peninsula of Europe. Today, it is a world language, gl ...

programming for Oregon's growing Hispanic population.

References

External links

FCC History Cards for KWBY
WBY Woodburn, Oregon Radio stations established in 1987 1987 establishments in Oregon {{Oregon-radio-station-stub