KVVL (97.1 FM) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

Maryville, Missouri Maryville is a city and county seat of Nodaway County, Missouri, United States. Located in the "Missouri Point" region, As of the 2020 census, the city population was 10,633. Maryville is home to Northwest Missouri State University and Northwes ...

, which airs an

alternative rock Alternative rock (also known as alternative music, alt-rock or simply alternative) is a category of rock music that evolved from the independent music underground of the 1970s. Alternative rock acts achieved mainstream success in the 1990s w ...

format. It is owned by the

Regional Media-Virden Broadcasting Regional Media-Virden Broadcasting headquartered in Davenport, Iowa is private owner of radio stations in the Midwest. The company traces it founding to Randal J. Miller who at the age of 16 in 1971 started a 100 milliwatt transmitter station wit ...

History

The station began broadcasting in September 1972, holding the call sign KNIM-FM, simulcast the programming of AM 1580

KNIM KNIM (1580 AM) is radio station licensed to Maryville, Missouri. It airs a country music format History KNIM began broadcasting in 1953 and was owned by the Maryville Radio and Television Corporation.

.
Broadcasting Yearbook 1975
',

Broadcasting Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model. Broadcasting began ...

, 1975. p. C-110. Retrieved July 10, 2019. It originally broadcast at 95.3 MHz.History Cards for KVVL
fcc.gov. Retrieved July 10, 2019. On August 4, 2010, its call sign was changed to KVVL reflecting its branding as the Ville. On December 31, 2021, Regional Media acquired the station and its sister station KNIM from Nodaway Broadcasting which had been owned by Jim and Joyce Cronin since 1996. On January 14, 2022, Regional Media flipped the station from

classic rock Classic rock is a US radio format which developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, the classic rock format comprises rock music ranging generally from the mid-1960s through the mid 1990s, prim ...

, and rebranded to "Real Alternative Radio". At that time, the station also added the syndicated

The Bob & Tom Show ''The Bob & Tom Show'' is a syndicated US radio program established by Bob Kevoian and Tom Griswold at radio station WFBQ in Indianapolis, Indiana, March 7, 1983, and syndicated nationally since January 6, 1995. Originally syndicated by Premie ...

in morning drive.

References

External links

Nodaway County, Missouri VVL Modern rock radio stations in the United States Radio stations established in 1972 1972 establishments in Missouri {{Missouri-radio-station-stub