KVRV (97.7
FM, "The River") is a commercial
radio station
Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
licensed to
Monte Rio, California
Monte Rio (Spanish language, Spanish: ''Monte Río'', meaning "River Mountain") is a census-designated place (CDP) in Sonoma County, California, Sonoma County, California along the Russian River (California), Russian River near the Pacific Ocean. ...
, broadcasting to the
Santa Rosa, California
Santa Rosa (Spanish language, Spanish for "Rose of Lima, Saint Rose") is a city in and the county seat of Sonoma County, California, Sonoma County, in the North Bay (San Francisco Bay Area), North Bay region of the San Francisco Bay Area, Bay A ...
area.
KVRV airs a
classic rock
Classic rock is a radio format that developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, it comprises rock music ranging generally from the mid-1960s through the early-1990s, primarily focusing on comm ...
music format branded as "The River" (a local reference to the
Russian River). Their studios are in Santa Rosa. The station's previous call letters were KMGG, and the station played oldies music from 1986 to 2003.
External links
KVRV official website*
Mass media in Sonoma County, California
VRV
Classic rock radio stations in the United States
{{California-radio-station-stub