KVMV
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KVMV (96.9 FM) is a
non-commercial A non-commercial (also spelled noncommercial) activity is an activity that is not carried out in the interest of Profit (economics), profit. The opposite is Commerce, commercial, something that primarily serves profit interests and is focused on bu ...
radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
licensed to
McAllen, Texas McAllen is a city in the U.S. state of Texas and the most populous city in Hidalgo County. It is located at the southern tip of the state in the Rio Grande Valley, on the Mexican border. The city limits extend south to the Rio Grande, acros ...
, which serves the
Lower Rio Grande Valley Lower Rio Grande Valley (), often referred to as the Rio Grande Valley (RGV) of South Texas, is a region located in the southernmost part of Texas, along the northern bank of the Rio Grande. It is also known locally as the Valley or the 956 (the ...
. The station broadcasts a
Christian adult contemporary Christian adult contemporary, also known as Christian AC, CAC, or Christian Adult Contemporary Airplay, is a form of radio-played contemporary Christian music, ranging from 1960s Jesus music and 1970s Christian soft rock music to predominately ...
radio format, switching to
Christmas music Christmas music comprises a variety of Music genre, genres of music regularly performed or heard around the Christmas and holiday season, Christmas season. Music associated with Christmas may be purely instrumental, or in the case of Christmas ...
from Black Friday to
Christmas Day Christmas is an annual festival commemorating the birth of Jesus Christ, observed primarily on December 25 as a religious and cultural celebration among billions of people around the world. A liturgical feast central to Christianity, Chri ...
. The station is currently owned by World Radio Network, Inc.


History

The station first came on the air on March 9, 1972, branding as KVMV-FM 97. In the early 2010s, KVMV changed their branding to 96.9 KVMV. In 2002, K268AP-FM in
Falfurrias, Texas Falfurrias ( ) is a city in and the county seat of Brooks County, Texas, United States. Its population was 4,609 at the 2020 census, in a county that in the same census was just over 7,000. The town is named for founder Edward Cunningham Las ...
became a
simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...
of KVMV.


References


External links

* Christian adult contemporary radio stations in the United States Mass media in McAllen, Texas Radio stations established in 1970 1970 establishments in Texas VMV {{Texas-radio-station-stub