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KVLA-FM (90.3
MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...
) is a
public In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociology, sociological concept of the ''Öf ...
radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
owned by
American Public Media Group American Public Media Group (APMG), formerly the Minnesota Communications Group, is the non-profit parent organization of Minnesota Public Radio, American Public Media, and Southern California Public Radio. Jean Taylor is APMG's President and C ...
, through its Southern California Public Radio subsidiary.
Licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...
to
Coachella, California Coachella ( , commonly ) is a city in Riverside County, California, United States. It is the namesake and easternmost city of the Coachella Valley, in Southern California's Colorado Desert. Originally a railroad town, Coachella is a prominen ...
, it serves
Palm Springs Palm Springs (Cahuilla language, Cahuilla: ''Séc-he'') is a desert resort city in Riverside County, California, United States, within the Colorado Desert's Coachella Valley. The city covers approximately , making it the largest city in Rivers ...
, the
Coachella Valley The Coachella Valley ( ) is an arid rift valley in the Colorado Desert of Southern California in Riverside County. The valley has been referred to as Greater Palm Springs and occasionally the Palm Springs Area due to the historic promine ...
, and surrounding areas. KVLA-FM generally
simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...
s 89.3 FM KPCC, based in
Pasadena, California Pasadena ( ) is a city in Los Angeles County, California, United States, northeast of downtown Los Angeles. It is the most populous city and the primary cultural center of the San Gabriel Valley. Old Pasadena is the city's original commerci ...
. It carries such
NPR National Public Radio (NPR) is an American public broadcasting organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It serves as a national Radio syndication, syndicator to a network of more ...
shows as ''
All Things Considered ''All Things Considered'' (''ATC'') is the flagship news program on the American network National Public Radio (NPR). It was the first news program on NPR, premiering on May 3, 1971. It is broadcast live on NPR affiliated stations in the United ...
'', ''
Morning Edition ''Morning Edition'' is an American radio news program produced and distributed by NPR. It airs weekday mornings (Monday through Friday) and runs for two hours, and many stations repeat one or both hours. The show feeds live from 5:00 to 9:00 a ...
'' and ''
Fresh Air ''Fresh Air'' is an American radio talk show broadcast on National Public Radio stations across the United States since 1985. It is produced by WHYY-FM in Philadelphia, Philadelphia, Pennsylvania. The show's hosts are Terry Gross and Tonya Mosl ...
'', along with news and features from KPCC's news department.


History

The 90.3 frequency in Coachella was first filed for in March 1997. A construction permit was granted in February 2003, and the call sign KBXO was selected on February 18 as its owner readied it to become a fully licensed radio station. In February 2005, the station signed on with a
Christian radio Christian radio refers to Christian media radio formats that focus on Christian religious broadcasting or various forms of Christian music. Many such formats and programs include contemporary Christian music, gospel music, sermons, radio dramas, ...
format from the Oasis Network; it was owned by the Creative Educational Media Corp.Broadcasting & Cable Yearbook 2008 page D-78
/ref> The Creative Educational Media Corp. sold KBXO to American Public Media Group for $1 million in June 2008. On August 22, 2008, the Christian format was dropped and the station started acting as a
satellite A satellite or an artificial satellite is an object, typically a spacecraft, placed into orbit around a celestial body. They have a variety of uses, including communication relay, weather forecasting, navigation ( GPS), broadcasting, scient ...
for KPCC. The call sign was changed to KPCV with the change in format. The call sign was changed again on October 14, 2011, to the current KVLA-FM.


References


External links

American Public Media Group NPR member stations VLA-FM Mass media in Riverside County, California Coachella, California VLA-FM Radio stations established in 2005 2005 establishments in California {{California-radio-station-stub