KVEG (HOT 97.5) is a

Rhythmic Contemporary Hit Radio Rhythmic contemporary, also known as Rhythmic Top 20, Rhythmic Top 30, Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and upbeat R&B hits. ...

station serving the

Las Vegas Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...

area. The Kemp Broadcasting outlet operates at 97.5 MHz with an ERP of 100 kW and is licensed to

Mesquite, Nevada Mesquite is a city located in the northeast corner of Clark County, Nevada, Clark County, Nevada, United States adjacent to the Arizona state line and northeast of Las Vegas on Interstate 15 in Nevada, Interstate 15. As of the 2020 United State ...

. KVEG studios are located at the south end of the

Las Vegas Strip The Las Vegas Strip is a stretch of Las Vegas Boulevard in Clark County, Nevada, that is known for its concentration of resort hotels and casinos. The Strip, as it is known, is about long, and is immediately south of the Las Vegas city limits ...

and its transmitter is based near

Moapa Valley Moapa Valley is an unincorporated town in Clark County, Nevada, United States. As of the 2010 census, it had a population of 6,924. The valley in which the community lies, also named Moapa Valley, is about long and lies roughly northwest to sou ...

History

KVEG originally signed on the air in 2001 as a

Mainstream Urban Mainstream may refer to: Film * ''Mainstream'' (film), a 2020 American film Literature * ''Mainstream'' (fanzine), a science fiction fanzine * Mainstream Publishing, a Scottish publisher * ''Mainstream'', a 1943 book by Hamilton Basso * ' ...

outlet targeting the

Hispanic The term Hispanic () are people, Spanish culture, cultures, or countries related to Spain, the Spanish language, or broadly. In some contexts, Hispanic and Latino Americans, especially within the United States, "Hispanic" is used as an Ethnici ...

audience. By 2002 they would shift to a Rhythmic Contemporary Hits direction by adding Rhythmic Pop and Dance product, competing with

KLUC KLUC-FM (98.5 MHz) is a commercial radio station in Las Vegas, Nevada, airing a Top 40/CHR format. Owned by Audacy, Inc., the station's studios are on South Tenaya Way at West Warm Springs Road in Spring Valley, using a Las Vegas address. KL ...

and

KVGS KVGS (102.7 FM) - branded as 102.7 VGS - is a commercial radio station licensed to Boulder City, Nevada, serving the Las Vegas Valley region. KVGS broadcasts a hot adult contemporary format. The station's studios are located in Spring Valley i ...

. After KVGS switched to

Urban Contemporary Urban contemporary music, also known as urban music, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban contemporary r ...

in late 2002 (now AAA format) KVEG gained more competition from

KWID KWID (101.9 FM, "") is a commercial radio station that is licensed to Las Vegas, Nevada. The station is owned by Lotus Communications and broadcasts a Spanish-language adult hits format. The KWID studios are located in the unincorporated com ...

, but it was short-lived. KVEG would later see competition from rhythmic adult stations KPLV (now Mainstream Rock) and

KOAS KOAS (105.7 FM, 105.7 Maxima) is a radio station broadcasting a bilingual adult contemporary format. Licensed to Dolan Springs, Arizona, United States, the station serves the Laughlin/Las Vegas/Dolan Springs area. The station is currently own ...

(as of 2009). By 2008, KVEG began to top KLUC after the latter started to shift towards mainstream (it shifted back to Rhythmic until 2014). KVEG returned to a more

Hip hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hip- ...

and R&B format by 2011, occasionally adding crossover pop hits. As of 2013, KVEG moved toward a center demographic by concentrating on current Rhythmic product. KVEG was once the Las Vegas

callsign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assi ...

of AM 1400, during the 1980s.

References

{{coord, 36.585, N, 114.601, W, type:landmark_region:US_source:FCC, display=title VEG Rhythmic contemporary radio stations in the United States Radio stations established in 2001 2001 establishments in Nevada