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KVDT (103.3 FM) is a non-commercial radio station licensed to
Allen, Texas Allen is a city in Collin County, Texas, Collin County in the U.S. state of Texas, and a northern suburb in the Dallas–Fort Worth metroplex. The population was 104,627 at the 2020 United States census, 2020 census, and was estimated to be 111 ...
, and serving the greater
Dallas Dallas () is a city in the U.S. state of Texas and the most populous city in the Dallas–Fort Worth metroplex, the List of Texas metropolitan areas, most populous metropolitan area in Texas and the Metropolitan statistical area, fourth-most ...
Fort Worth Fort Worth is a city in the U.S. state of Texas and the county seat of Tarrant County, Texas, Tarrant County, covering nearly into Denton County, Texas, Denton, Johnson County, Texas, Johnson, Parker County, Texas, Parker, and Wise County, Te ...
market. It is owned by
VCY America VCY America, Inc. is a traditional, evangelical, conservative Christian ministry based in Milwaukee, Wisconsin. The VCY America Radio Network maintains a format of Christian talk and teaching, as well as traditional Christian music through its b ...
and it airs a
Christian radio Christian radio refers to Christian media radio formats that focus on Christian religious broadcasting or various forms of Christian music. Many such formats and programs include contemporary Christian music, gospel music, sermons, radio dramas, ...
format. Most programming comes from radio studios at VCY America's headquarters in
Milwaukee, Wisconsin Milwaukee is the List of cities in Wisconsin, most populous city in the U.S. state of Wisconsin. Located on the western shore of Lake Michigan, it is the List of United States cities by population, 31st-most populous city in the United States ...
. KVDT schedules
Christian talk and teaching Christian radio refers to Christian media radio formats that focus on Christian religious broadcasting or various forms of Christian music. Many such formats and programs include contemporary Christian music, gospel music, sermons, radio dramas, ...
shows in the daytime, while Christian music is heard at night. SRN News provides hourly news updates. KVDT has an
effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...
(ERP) of 98,000 watts. The
transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...
site is on FM 902 southeast of
Collinsville, Texas Collinsville is a town in Grayson County, Texas, United States. Its population was 1,866 at the 2020 United States census, 2020 census, up from 1,624 at the 2010 United States census, 2010 census. It is part of the Sherman–Denison metropolitan ...
, in Grayson County. The signal covers the northern parts of the
Dallas–Fort Worth metroplex The Dallas–Fort Worth metroplex, officially designated Dallas–Fort Worth–Arlington by the U.S. Office of Management and Budget, is the most populous metropolitan statistical area in the U.S. state of Texas and the Southern United States, ...
and
North Texas North Texas is a term used primarily by residents of the Dallas–Fort Worth metroplex to refer to a geographic area of Texas, generally considered to include the area south of Oklahoma, east of Abilene, Texas, Abilene, west of Paris, Texas, Par ...
as well as Southern
Oklahoma Oklahoma ( ; Choctaw language, Choctaw: , ) is a landlocked U.S. state, state in the South Central United States, South Central region of the United States. It borders Texas to the south and west, Kansas to the north, Missouri to the northea ...
.


History


Early beginnings

The station first
signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...
the air on . The
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...
was KEMM. From 1981-2000, the station was licensed to
Commerce, Texas Commerce is a city in Hunt County, Texas, Hunt County, Texas, United States, situated on the eastern edge of North Texas and the western edge of East Texas, in the heart of the Texas Blackland Prairies. The town is south of the Texas/Oklahoma bor ...
, broadcasting at 92.1 MHz with a
country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...
format. In 2000, KEMM was acquired by ABC/Disney. It went silent on September 28, 2000. This was in preparation of a move to the more lucrative Dallas market, to become the home for
ESPN Radio ESPN Radio, which is alternatively branded platform-agnostically as ESPN Audio, is an American sports radio network and extension of the ESPN television network. It was launched on January 1, 1992, under the banner "SportsRadio ESPN". The netw ...
programming.


ESPN Radio 103.3

The
city of license In U.S., Canadian, and Mexican broadcasting, a city of license or community of license is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator. In North American broadcast ...
was switched to Allen and the transmitter was relocated to Collinsville in 2001. The station was re-launched on April 27, 2001, as 103.3 KESN with a new
sports radio Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sport, sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often-low comed ...
format. Fourteen outlying stations were rearranged and relocated to make way for KESN to move into DFW, all at ABC/Disney's expense. Among KESN's most notable local programs was ''Galloway and Company,'' hosted by Randy Galloway until his retirement in October 2013. Despite different owners and a merger of ABC Radio into
Citadel Broadcasting Citadel Broadcasting Corporation was a Las Vegas, Nevada-based broadcast holding company founded and developed by Larry Wilson. Citadel owned 243 radio stations across the United States and was the third-largest radio station owner in the count ...
, KESN, WBAP, and
WFAA-TV WFAA (channel 8) is a television station licensed to Dallas, Texas, United States, serving as the ABC affiliate for the Dallas–Fort Worth metroplex. It is owned by Tegna Inc. alongside Decatur-licensed independent station KFAA-TV (channel ...
maintained a strong partnership (as WFAA is the local ABC television affiliate). In early 2006, 103.3 ESPN welcomed WFAA-TV personality Dale Hansen, a former
Dallas Cowboys The Dallas Cowboys are a professional American football team based in the Dallas–Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC East, East division. T ...
radio analyst and host on rival station KTCK, to the station. KTCK had become the Cowboys'
flagship station In broadcasting, a flagship (also known as a flagship station or key station) is the broadcast station which originates a television network, or a particular radio or television program that plays a key role in the branding of and consumer loyal ...
, and many speculated that Hansen leaving KTCK for KESN was due to his criticism of the team. The official explanation, however, was that Hansen's ratings did not justify his salary request. Beginning in the 2011 Major League Baseball season, KESN and KZMP acquired the rights to broadcast all Texas Rangers baseball games for the next four years. English-language broadcasts aired on KESN while the Spanish-language broadcasts were heard on KZMP. These broadcasts were in addition to the
Dallas Mavericks The Dallas Mavericks (often referred to as the Mavs) are an American professional basketball team based in Dallas. The Mavericks compete in the National Basketball Association (NBA) as a member of the Southwest Division (NBA), Southwest Divisi ...
broadcasts that were already heard on KESN. Rangers games remained on KESN until the 2015 season, when they returned to KRLD-FM. Until mid-2011, KESN broadcast in
HD Radio HD Radio (HDR) is a trademark for in-band on-channel (IBOC) digital radio broadcast technology. HD radio generally simulcast, simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD R ...
, with its HD2 signal simulcasting KZMP (
ESPN Deportes Radio ESPN Deportes Radio was an American Spanish language sports radio network created and produced by Disney-owned ESPN. Programming included call-in talk shows and commentary from hosts about a full range of sporting events, including soccer, ...
) and its HD3 substation broadcasting an audio simulcast of
ESPNews ESPNews (pronounced "ESPN News," stylized ESPNEWS) is an American multinational digital cable and satellite television network owned by ESPN Inc., a joint venture between The Walt Disney Company (which owns a controlling 80% stake) and Hear ...
. The HD broadcasts were later discontinued. Because the license to broadcast digital HD Radio is perpetual, the station could resume digital broadcasts at any time.


LMA with Cumulus

On August 7, 2013, it was announced that Cumulus Media, owner of KESN's rival KTCK, would take over operations of ESPN 103.3 through a long-term
local marketing agreement In North American broadcasting, a local marketing agreement (LMA), or local management agreement, is a contract in which one corporation, company agrees to operate a radio station, radio or television station owned by another party. In essence, it ...
(LMA) with Disney, beginning on October 8. Programming on both stations would remain the same. The change took effect once Cumulus closed on the sale of FM station KTDK 104.1 of Sanger to Whitley Media. However, on September 20, 2013, the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...
(FCC) rejected the sale citing that the license transfer was not a true sale in that all economic risk would remain with Cumulus as Whitley would get the same brokerage fee regardless of the price the station would have sold for. Cumulus would remain the de facto owner of the station. Eventually, the license of KTDK 104.1 was cancelled, and its call sign was deleted by the FCC on October 18, 2013, at the request of Cumulus. In 2015, KESN became the only Disney/ABC-owned station on FM. Former
sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...
KZMP (1540 AM) aired
Spanish language Spanish () or Castilian () is a Romance languages, Romance language of the Indo-European languages, Indo-European language family that evolved from the Vulgar Latin spoken on the Iberian Peninsula of Europe. Today, it is a world language, gl ...
sports programming until September 2016, when it was flipped to a
regional Mexican Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...
format. The change left the DFW market without an ESPN Deportes Radio affiliate until its re-affiliation in July 2018. ESPN Deportes Radio discontinued its radio broadcasts in September 2019.


End of Cumulus LMA

All local programming on KESN, with the exception of the Dallas Mavericks games, ended on October 7, 2020, following the expiration of the LMA with Cumulus. The station then began broadcasting only ESPN Radio network programming, with no local shows, except for Dallas Mavericks games. Prior to the end of local programming on KESN, share ratings for KESN's primary shows lagged behind that of rival sports outlets
KTCK-FM KTCK-FM (96.7 MHz, "The Ticket") is a commercial radio station licensed to Flower Mound, Texas, and serving the Dallas/Fort Worth Metroplex. It simulcasts a sports radio format, along with sister station KTCK (1310 AM). KTCK-AM-FM are own ...
and KRLD-FM. On August 23, 2021,
iHeartMedia iHeartMedia, Inc., or CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., formerly Clear Channel Communications, Inc., a company founded by ...
announced that, after 20 years on KESN, Dallas Mavericks game broadcasts would move to iHeart-owned
mainstream rock Mainstream rock (also known as heritage rock) is a radio format used by many commercial radio stations in the United States and Canada. Format background Mainstream rock stations represent a cross between classic rock, active rock and alternativ ...
station
KEGL KEGL (97.1 FM broadcasting, FM) is an iHeartMedia commercial radio station licensed to Fort Worth, Texas, and serving the Dallas–Fort Worth metroplex. The station's studios are located along Dallas North Tollway, Dallas Parkway in Farmers Bra ...
97.1 The Eagle. (That station relaunched to a hybrid sports/
hot talk Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. They may feature monologues, dialogues between the hosts, Interview (jo ...
format as "97.1 The Freak" on October 3, 2022). While the Mavericks previous contract with ESPN 103.3 ran through 2023, Mavericks owner Mark Cuban exercised an out clause in the contract triggered by the end of the LMA of KESN by Cumulus Media a year prior; the Mavericks would later move their radio broadcasts to KEGL.


Sale to VCY America

On December 21, 2021, Disney announced the company would sell KESN to
Christian radio Christian radio refers to Christian media radio formats that focus on Christian religious broadcasting or various forms of Christian music. Many such formats and programs include contemporary Christian music, gospel music, sermons, radio dramas, ...
group
VCY America VCY America, Inc. is a traditional, evangelical, conservative Christian ministry based in Milwaukee, Wisconsin. The VCY America Radio Network maintains a format of Christian talk and teaching, as well as traditional Christian music through its b ...
for $9.25 million. The network filed to convert KESN to non-commercial operation upon the sale's closure. VCY America also owns KVCE in Lubbock, which makes KESN its second Texas station and continues VCY's nationwide expansion. Later in 2022, VCY added a third Texas station, KVLM in the Midland-
Odessa ODESSA is an American codename (from the German language, German: ''Organisation der ehemaligen SS-Angehörigen'', meaning: Organization of Former SS Members) coined in 1946 to cover Ratlines (World War II aftermath), Nazi underground escape-pl ...
region. The sale was consummated on March 9, 2022, at which point the station joined the VCY America network at 10:30 pm. This changeover left the Dallas-Fort Worth area without an ESPN Radio affiliate. The station changed its call sign to KVDT on March 22, 2022. The call letters represent the VCY network and the words Dallas and Texas.


Signal

Unlike most of the area's FM stations, which transmit their signals from Cedar Hill, KVDT transmits its signal from an area east of Collinsville. Therefore, KVDT's signal is much stronger in the northern parts of the
Dallas–Fort Worth metroplex The Dallas–Fort Worth metroplex, officially designated Dallas–Fort Worth–Arlington by the U.S. Office of Management and Budget, is the most populous metropolitan statistical area in the U.S. state of Texas and the Southern United States, ...
, including
Dallas Dallas () is a city in the U.S. state of Texas and the most populous city in the Dallas–Fort Worth metroplex, the List of Texas metropolitan areas, most populous metropolitan area in Texas and the Metropolitan statistical area, fourth-most ...
, Decatur, Denton, and
McKinney McKinney is a city in and the county seat of Collin County, Texas, United States. It is Collin County's third-largest city, after Plano, Texas, Plano and Frisco, Texas, Frisco. A suburb of the Dallas–Fort Worth metroplex, McKinney is about ...
. The signal is also strong in cities further north and outside of the Metroplex such as Gainesville, Sherman, and Bonham, to as far north as Ardmore and Durant in Oklahoma. In
Fort Worth Fort Worth is a city in the U.S. state of Texas and the county seat of Tarrant County, Texas, Tarrant County, covering nearly into Denton County, Texas, Denton, Johnson County, Texas, Johnson, Parker County, Texas, Parker, and Wise County, Te ...
and areas south of Dallas, the station's signal is considerably weaker, which has caused problems for some of its listeners in these areas, especially during the sports radio era where listeners were following live sporting events.


Notable on-air staff


Former

* Tim Cowlishaw * Randy Galloway *
Michael Irvin Michael Jerome Irvin (born March 5, 1966) is an American sports commentator and former professional football player. He played his entire 12-year career as a wide receiver for the Dallas Cowboys of the National Football League (NFL). In 2007, h ...
* Nate Newton * Marc Stein


References


External links

* * * {{Religious Radio Stations in Texas 1983 establishments in Texas VDT Radio stations established in 1983 VDT