KUVR (1380 AM) is a

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

broadcasting a classic hits music format. Licensed to

Holdrege, Nebraska Holdrege is a city in Phelps County, Nebraska, United States. The population was 5,515 at the 2020 census. It is the county seat of Phelps County. The Nebraska Prairie Museum is located in Holdrege. History Holdrege was established in 1883 whe ...

, United States, the station is currently owned by

Nebraska Rural Radio Association The Nebraska Rural Radio Association is a radio broadcast network in the U.S. state of Nebraska. It was formed in 1948 with the goal of bringing information to farmers and ranchers in the state, including daily grain and livestock markets, weather ...

History

KUVR was founded by Bill and Betty Rae Whitlock and went on the air October 22, 1956. It has occupied the same building in downtown Holdrege since 1958, which was previously occupied by Northwestern Bell Telephone Co. In 1971, an FM station was added, KUVR-FM (later separated from KUVR, now

KMTY KMTY (97.7 FM) is a radio station licensed to serve Gibbon, Nebraska, United States. The station is owned by Joseph Vavricek, through licensee Legacy Communications, LLC. KMTY broadcasts an active rock format branded as "Thunder 97.7 & 99.7" t ...

Ownership

In May 2013, Armada Media traded KUVR and KMTY to Legacy Broadcasting in exchange for stations in Scottsbluff and North Platte. The transaction was consummated on October 11, 2013, with Legacy's purchase price pegged at $800,000. Effective January 17, 2020, Legacy Communications sold KUVR, translator K245CK, and six sister stations to Nebraska Rural Radio Association for $1.75 million.

References

External links

* * Classic hits radio stations in the United States UVR Phelps County, Nebraska Radio stations established in 1956 1956 establishments in Nebraska {{Nebraska-radio-station-stub