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KUNA-FM is a commercial
regional Mexican Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...
music
radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
in
La Quinta, California La Quinta (a Spanish language, Spanish idiom meaning "the wikt:Quinta#Spanish, country villa") is a desert resort town, resort city in Riverside County, California, United States. Located between Indian Wells, California, Indian Wells and Indi ...
, broadcasting to the
Palm Springs, California Palm Springs (Cahuilla language, Cahuilla: ''Séc-he'') is a desert resort city in Riverside County, California, United States, within the Colorado Desert's Coachella Valley. The city covers approximately , making it the largest city in Rivers ...
, area on 96.7 FM. It is owned by
News-Press & Gazette Company The News-Press & Gazette Company (NPG) is an American media company based in St. Joseph, Missouri, wholly owned and operated by the Bradley family. It is presided by Brian Bradley and David R. Bradley, with Hank Bradley (retired), Eric Bradley, ...
, through its Gulf-California Broadcast Company subsidiary.


History

KBZT-FM "K-Best" signed on the air in August 1987 with a syndicated
adult standards Adult standards (also sometimes known as the nostalgia or Big Band format) is a North American radio format heard primarily on AM or class A FM stations. Adult standards started in the 1950s and is aimed at "mature" adults, meaning mainly tho ...
format. The call letters had been scooped up on October 2, 1986, from the Los Angeles station that dropped them to become KLSX just days before. On February 17, 1992, KBZT-FM flipped to
country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...
, citing the high popularity of country nationwide and the lack of a local country station on FM. The country music came to an end on October 1, 1993, when the station became a simulcast with KUNA (1400 AM) as KUNA-FM. The flip came about even though KBZT outrated KUNA at the time.


References


External links


La Poderosa 96.7 Facebook
* UNA-FM Regional Mexican radio stations in the United States News-Press & Gazette Company UNA-FM La Quinta, California Radio stations established in 1987 1987 establishments in California {{California-radio-station-stub