KUMU-FM (94.7

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

) - branded as ''94.7 KUMU'' (pronounced koo-moo) - is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station in

Honolulu, Hawaii Honolulu ( ; ) is the List of capitals in the United States, capital and most populous city of the U.S. state of Hawaii, located in the Pacific Ocean. It is the county seat of the Consolidated city-county, consolidated City and County of Honol ...

. It airs a

rhythmic adult contemporary Rhythmic adult contemporary, often abbreviated as rhythmic AC or RAC, is an adult contemporary radio format. The format focuses primarily on rhythmic contemporary, rhythmic hits aimed towards an adult audience, often resembling a mixture of the cla ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

and is owned by Pacific Radio Group, Inc. The radio studios and offices are on Bishop Street in

Downtown Honolulu Downtown Honolulu is the current historic, economic, and governmental center of Honolulu, the capital and largest city of the U.S. state of Hawaii. It is bounded by Nuuanu Stream to the west, Ward Avenue to the east, Vineyard Boulevard to the n ...

. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is on the

Hilton Hawaiian Village The Hilton Hawaiian Village Waikiki Beach Resort is a resort hotel on Waikiki, Waikiki Beach in Honolulu, Hawaii. The resort first opened in 1955, and since has grown to become the largest in the Hilton Hotels & Resorts, Hilton chain of hotel ...

Hotel, on Kalia Road in Waikiki. KUMU-FM has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...

(ERP) of 100,000 watts. The station also transmits on

Oceanic Time Warner Cable Time Warner Cable Enterprises LLC was an American cable television company. Before it was acquired by Charter Communications on May 18, 2016, it was ranked the second largest cable company in the United States by revenue behind only Comcast, op ...

digital channel 870 for the entire state of

Hawaii Hawaii ( ; ) is an island U.S. state, state of the United States, in the Pacific Ocean about southwest of the U.S. mainland. One of the two Non-contiguous United States, non-contiguous U.S. states (along with Alaska), it is the only sta ...

History

The station

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

the air on June 30, 1967, as KFOA. It was owned by the Royal Hawaiian Radio Company, and originally had an effective radiated power of 30,000 watts, less than a third of its current output. The studios and transmitter were located at the

. In 1971, KFOA was acquired by the John Hutton Corporation, which also owned AM station KUMU (now

KHKA KHKA (1500 AM) is a commercial radio station in Honolulu, Hawaii, branded as CBS 1500. The station is owned by Blow Up, LLC and it broadcasts a sports radio format, mostly from Infinity Sports Network. It also carries some news programs fr ...

). The station became KUMU-FM, airing a beautiful music format, also found on KUMU 1500. The two stations enjoyed high ratings for several decades, but in the 1990s, the

easy listening Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to the 1970s. It is related to middle of the road (MOR) music and encompasses instrumental recordings of standards, hit s ...

format began to age, while most advertisers seek young to middle aged clients. KUMU-AM-FM would add more vocals and scaled back the instrumentals. In 1997, KUMU-AM-FM were bought by Pacific West Broadcasting for $2.8 million.Broadcasting & Cable Yearbook 2000 page D-124
/ref> KUMU-FM shifted to

soft adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

music and its AM

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

began its own programming. By 2010, KUMU's direction transitioned to

music as "Hawaii's Old Skool" (later replaced with "The Rhythm of Hawaii" in 2014). KUMU added a nightly "

Quiet Storm Quiet storm is a radio format and genre of R&B, performed in a smooth, romantic, jazz-influenced style. It was named after the title song on Smokey Robinson's 1975 album '' A Quiet Storm''. The radio format was pioneered in 1976 by Melvin Li ...

" show featuring Rico, which replaced the syndicated "

Delilah Delilah ( ; , meaning "delicate";Gesenius's ''Hebrew-Chaldee Lexicon'' ; ) is a woman mentioned in the sixteenth chapter of the Book of Judges in the Hebrew Bible. She is loved by Samson, a Nazirite who possesses great strength and serves as t ...

" program. In addition, its AM sister station once again became a simulcast for the FM station before changing its format and

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

in September 2010, following the sale of the AM station. KUMU-FM is usually among the top five stations in the Honolulu

Nielsen ratings Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen rat ...

References

External links

KUMU-FM official website
* 1967 establishments in Hawaii Radio stations established in 1967 UMU-FM Rhythmic adult contemporary radio stations Rhythmic contemporary radio stations in the United States {{Honolulu-stub