KUMU-FM (94.7 MHz) - branded as 94.7 KUMU (pronounced koo-moo) - is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

Honolulu, Hawaii Honolulu (; ) is the capital and largest city of the U.S. state of Hawaii, which is in the Pacific Ocean. It is an unincorporated county seat of the consolidated City and County of Honolulu, situated along the southeast coast of the islan ...

. It airs a

rhythmic adult contemporary Rhythmic adult contemporary, often abbreviated as rhythmic AC or RAC, is an adult contemporary radio format. The format focuses primarily on rhythmic hits aimed towards an adult audience, often resembling a mixture of the classic hits and hot adul ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelle ...

and is owned by Pacific Radio Group, Inc. The

studio A studio is an artist or worker's workroom. This can be for the purpose of acting, architecture, painting, pottery (ceramics), sculpture, origami, woodworking, scrapbooking, photography, graphic design, filmmaking, animation, industrial design, ...

s and offices are on Bishop Street in

Downtown Honolulu Downtown Honolulu is the current historic, economic, and governmental center of Honolulu, the capital and largest city of the U.S. state of Hawaii. It is bounded by Nuuanu Stream to the west, Ward Avenue to the east, Vineyard Boulevard to the no ...

. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to ...

is on the Hilton Hawaiian Village Hotel, on Kalia Road in

Waikiki Waikiki (; haw, Waikīkī; ; also known as Waikiki Beach) is a neighborhood of Honolulu on the south shore of the island of Oahu in the U.S. state of Hawaii. Waikiki is most famous for Waikiki Beach, which is one of six beaches in the district ...

. KUMU-FM has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ...

(ERP) of 100,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s. The station also transmits on Oceanic Time Warner Cable digital channel 870 for the entire state of

Hawaii Hawaii ( ; haw, Hawaii or ) is a state in the Western United States, located in the Pacific Ocean about from the U.S. mainland. It is the only U.S. state outside North America, the only state that is an archipelago, and the only ...

History

The station

signed on Signing may refer to: * Using sign language * Signature, placing one's name on a document * Signature (disambiguation) * Manual communication, signing as a form of communication using the hands in place of the voice * Digital signature A dig ...

the air on June 30, 1967, as KFOA. It was owned by the Royal Hawaiian Radio Company, and originally had an effective radiated power of 30,000 watts, less that a third of its current output. The studios and transmitter were located at the Hilton Hawaiian Village. In 1971, KFOA was acquired by the John Hutton Corporation, which also owned AM station KUMU (now KHKA). The station became KUMU-FM, airing a

beautiful music Beautiful music (sometimes abbreviated as BM, B/EZ or BM/EZ for "beautiful music/easy listening") is a mostly instrumental music format that was prominent in North American radio from the late 1950s through the 1980s. Easy listening, elevator m ...

format, also found on KUMU 1500. The two stations enjoyed high ratings for several decades, but in the 1990s, the

easy listening Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to 1970s. It is related to middle-of-the-road (MOR) music and encompasses instrumental recordings of standards, hit songs, ...

format began to age, while most advertisers seek young to middle aged clients. KUMU-AM-FM would add more vocals and scaled back the instrumentals. In

1997 File:1997 Events Collage.png, From left, clockwise: The movie set of ''Titanic'', the highest-grossing movie in history at the time; ''Harry Potter and the Philosopher's Stone'', is published; Comet Hale-Bopp passes by Earth and becomes one of ...

, KUMU-AM-FM were bought by Pacific West Broadcasting for $2.8 million.Broadcasting & Cable Yearbook 2000 page D-124
/ref> KUMU-FM shifted to

soft adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet s ...

music and its AM

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

began its own programming. By 2010, KUMU's direction transitioned to

music as "Hawaii's Old Skool" (later replaced with "The Rhythm of Hawaii" in 2014). KUMU added a nightly "

Quiet Storm Quiet storm is a radio format and genre of R&B, performed in a smooth, romantic, jazz-influenced style. It was named after the title song on Smokey Robinson's 1975 album '' A Quiet Storm''. The radio format was pioneered in 1976 by Melvin Lind ...

" show featuring Rico, which replaced the

syndicated Syndication may refer to: * Broadcast syndication, where individual stations buy programs outside the network system * Print syndication, where individual newspapers or magazines license news articles, columns, or comic strips * Web syndication, ...

Delilah Delilah ( ; , meaning "delicate";Gesenius's ''Hebrew-Chaldee Lexicon'' ar, دليلة, Dalīlah; grc, label=Greek, Δαλιδά, Dalidá) is a woman mentioned in the sixteenth chapter of the Book of Judges in the Hebrew Bible. She is loved b ...

" program. In addition, its AM sister station once again became a simulcast for the FM station before changing its format and

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assig ...

in September 2010 following the sale of the AM station. KUMU-FM is usually among the top five stations in the Honolulu

Nielsen ratings Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen rat ...

References

External links

KUMU-FM official website
* UMU-FM Rhythmic adult contemporary radio stations Radio stations established in 1967 1967 establishments in Hawaii {{Honolulu-stub