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KTLK-FM (104.9
MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...
) is a
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FM
radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
licensed to
Columbia, Illinois Columbia is a city mainly in Monroe County with a small portion in St. Clair County in the U.S. state of Illinois, about south of St. Louis, Missouri. The population was 10,999 at the 2020 census. History Columbia was first incorporated i ...
, and serving
Greater St. Louis Greater St. Louis is the 23rd-largest metropolitan statistical area (MSA) in the United States, the largest in Missouri, and the second-largest in Illinois. Its core city—St. Louis, Missouri—sits in the geographic center of the metro area, ...
. Owned and operated by
iHeartMedia iHeartMedia, Inc., or CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., formerly Clear Channel Communications, Inc., a company founded by ...
, the station airs a
conservative talk Conservative talk radio is a talk radio format in the United States and other countries devoted to expressing conservative viewpoints of issues, as opposed to progressive talk radio. The definition of conservative talk is generally broad enough ...
radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...
known as "104.9 The Patriot".
Studio A studio is a space set aside for creative work of any kind, including art, dance, music and theater. The word ''studio'' is derived from the , from , from ''studere'', meaning to study or zeal. Types Art The studio of any artist, esp ...
s and offices are on Highlands Plaza Drive in St. Louis just south of Forest Park. KTLK-FM has an
effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...
(ERP) of 8,400
watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...
s. The
transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...
is in the Resurrection Cemetery in
Shrewsbury Shrewsbury ( , ) is a market town and civil parish in Shropshire (district), Shropshire, England. It is sited on the River Severn, northwest of Wolverhampton, west of Telford, southeast of Wrexham and north of Hereford. At the 2021 United ...
, amid the
tower A tower is a tall Nonbuilding structure, structure, taller than it is wide, often by a significant factor. Towers are distinguished from guyed mast, masts by their lack of guy-wires and are therefore, along with tall buildings, self-supporting ...
s for other St. Louis FM and TV stations. KTLK-FM is licensed by the
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to broadcast using
HD Radio HD Radio (HDR) is a trademark for in-band on-channel (IBOC) digital radio broadcast technology. HD radio generally simulcast, simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD R ...
technology. The HD-2
digital subchannel In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compress ...
carries the
urban adult contemporary Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...
format previously heard on the main channel, known as "Majic 104.9". Most of the schedule is made up of nationally syndicated programs, largely from co-owned
Premiere Networks Premiere Networks, Inc. (formerly Premiere Radio Networks, shortened as PRN) is an American media company, a subsidiary of iHeartMedia, for which it currently serves as its main original radio content distribution and production arm. It is th ...
. Weekdays begin with '' The Michael DelGiorno Show''. He's followed by ''
The Glenn Beck Radio Program ''The Glenn Beck Radio Program'' is an American conservative talk radio show, hosted by commentator Glenn Beck on over 400 radio stations across America, his company's own TheBlaze Radio Network, with a live television simulcast weekdays on The ...
,
The Clay Travis and Buck Sexton Show ''The Clay Travis and Buck Sexton Show'' is an American radio program hosted by former Fox Sports Radio personality Clay Travis and former '' America Now/The Buck Sexton Show'' host Buck Sexton. It is broadcast on over 400 talk radio stations ...
,
The Sean Hannity Show ''The Sean Hannity Show'' is a conservative talk radio show hosted by Sean Hannity. The program is broadcast live every weekday, from 3 p.m. to 6 p.m. ET. The show is produced in the New York City studios of radio station WOR and is transmitt ...
,
The Jesse Kelly Show ''The Jesse Kelly Show'' (formerly known as ''America Now'' and ''The Buck Sexton Show'') is a three-hour early evening conservative talk radio show hosted by Jesse Kelly, and carried by Premiere Networks, a subsidiary of iHeartMedia, Inc. It ...
,
The Ramsey Show ''The Ramsey Show'' (formerly known as ''The Dave Ramsey Show'' and ''The Money Game'') is an American self-syndicated radio program hosted by finance author Dave Ramsey and a rotating group of co-hosts, that airs Monday through Friday from 2:0 ...
with
Dave Ramsey David Lawrence Ramsey III (born September 3, 1960) is an American radio personality who offers financial advice. He is the founder and CEO of Ramsey Solutions and a co-host of '' The Ramsey Show'', a nationally syndicated radio program. He ...
'' and ''
Red Eye Radio ''Red Eye Radio'' is a talk radio program currently hosted by Eric Harley and Gary McNamara. The program is syndicated nationwide by Westwood One, and originates from WBAP in the Dallas-Fort Worth metroplex. The show traces its history throug ...
''. Weekends feature repeats of weekday shows, along with specialty programs including '' Bill Handel on the Law, Tom Gresham's Gun Talk, Armstrong & Getty, The Ben Ferguson Show'' and ''
The Jesus Christ Show ''The Jesus Christ Show'' is a syndicated radio program that airs every Sunday from 6 to 9 a.m. Pacific Time. It is carried on the Premiere Networks, a subsidiary of iHeartMedia, Inc. AM 640 KFI in Los Angeles serves as the flagship sta ...
with Neil Saavedra''. Most hours begin an update from iHeart's 24/7 News Source.


History


WCBW

On , the station first
signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...
the air. Its original
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...
was WCBW. It broadcast from the basement of station owner Joseph Lepp in Columbia, and was a typical small town radio station. In 1980, the station was sold to Continental Broadcasting, becoming the first station in the St. Louis area playing
contemporary Christian music Contemporary Christian music (CCM), also known as Christian pop, and occasionally inspirational music, is a genre of modern popular music, and an aspect of Christian media, which is lyrically focused on matters related to the Christianity, Chri ...
, still with a weak 3,000-watt signal. The station was called "104.9 The Bridge" at the time. In 1993, the station was granted a power upgrade, allowing it to move to the St. Louis Master antenna site in
Shrewsbury Shrewsbury ( , ) is a market town and civil parish in Shropshire (district), Shropshire, England. It is sited on the River Severn, northwest of Wolverhampton, west of Telford, southeast of Wrexham and north of Hereford. At the 2021 United ...
, and upgrade from 3,000 watts to 25,000 watts, making the 104.9 frequency a full market St. Louis signal. That made the station much more valuable, as did deregulation allowing operators to own several different FM stations in a market in 1996.


Majic 105/Majic 104.9

In 1997, the station was sold to Jacor Broadcasting, who also owned urban powerhouse KMJM, “Majic 108”, which was then at 107.7 FM. Instead of installing a new format on the 104.9 frequency, KMJM-FM was relocated to the weaker 104.9 MHz frequency on October 20 of that year to allow its new CHR station KSLZ a better signal into the suburbs on the full 100,000-watt class C 107.7 frequency. After the move, the station rebranded as "Majic 105", which later became "Majic 104.9". By 1999, Jacor was merged into
Clear Channel Communications iHeartMedia, Inc., or CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., formerly Clear Channel Communications, Inc., a company founded by ...
(now known as iHeartMedia as of September 16, 2014). Clear Channel also owned KATZ AM-FM. KATZ-FM aired an urban adult contemporary format playing mostly adult R&B, while "Majic" played a format consisting mostly of
hip hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hip- ...
and current R&B hits. The formats on the two stations were swapped on April 1 of that year, with Majic adopting the urban adult contemporary format from 100.3, while maintaining most of the same staff, and 100.3 was rechristened as "The Beat" with a
mainstream urban Mainstream may refer to: Film * ''Mainstream'' (film), a 2020 American film Literature * ''Mainstream'' (fanzine), a science fiction fanzine * Mainstream Publishing, a Scottish publisher * ''Mainstream'', a 1943 book by Hamilton Basso * ' ...
format that would last until October 2009, when it flipped to modern AC.


Wild 104.9

On November 7, 2012, at 9 a.m., KMJM-FM and its urban AC format moved to 100.3 FM (ironically, KATZ-FM's former frequency), replacing classic rock-formatted KBWX ("The Brew"). Simultaneously, the 104.9 frequency changed its format to Rhythmic CHR, branded as "Wild 104.9". KMJM-FM and KBWX also swapped call letters, which were approved on November 15. "Wild" never really caught on in the Nielsen ratings for the St. Louis market, as it barely got above a 2.0 share during its nearly 4-year existence (the last ratings under the format had KBWX with a mere 1.6 in the September 2016 books).


ALT 104-9

On October 11, 2016, KBWX began running liners in between songs redirecting "Wild" listeners to KSLZ. On October 18, at Noon, after playing "
2 On "2 On" is the debut single by American singer Tinashe, released on January 21, 2014 as her first commercial single and the lead single from her debut studio album ''Aquarius (Tinashe album), Aquarius'' (2014). The song features a guest appearance ...
" by
Tinashe Tinashe Jorgensen Kachingwe ( ; born February 6, 1993), known mononymously as Tinashe, is an American singer, songwriter, dancer, and actress. Born in Lexington, Kentucky, Tinashe moved to Pasadena, California, as a child, where she pursued w ...
, followed by a commercial break, KBWX flipped to alternative rock as "ALT 104-9". The first song on "ALT" was "
Everlong "Everlong" is a song by American rock band Foo Fighters, released in August 1997 as the second single from their second studio album, '' The Colour and the Shape'' (1997). The song reached number three on the US ''Billboard'' Alternative Songs ...
" by the
Foo Fighters The Foo Fighters are an American Rock music, rock band formed in Seattle in 1994. Initially founded as a one-man project by former Nirvana (band), Nirvana drummer Dave Grohl, the band comprises vocalist/guitarist Grohl, bassist Nate Mendel, gu ...
. The flip gave St. Louis its second alternative outlet, as the station competed against
KPNT KPNT (105.7 FM broadcasting, FM, "105-7 The Point") is a commercial radio station city of license, licensed to Collinsville, Illinois, and broadcasting to Greater St. Louis. It mainly airs a modern rock radio format, with some elements of active ...
. The flip also occurred in order to eliminate the format overlap with KMJM, which flipped from
classic hip hop Classic hip hop is a music radio format focusing primarily on hip hop music from the 1980s, 1990s, and the early to mid-2000s. Although stations with such a format date back as far as 2004, the format was first popularized in October 2014, after ...
back to urban a little over two weeks prior. With the move, KBWX added "The Woody Show" syndicated from sister station
KYSR KYSR (98.7 FM) is a commercial radio station licensed to Los Angeles, California, and owned by iHeartMedia. KYSR broadcasts an alternative rock format and is the flagship station of ''The Woody Show''. KYSR's studios are located in Burbank, whi ...
in
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
for morning drive, marking a return to the market for the show's host, who was on KPNT from 2009 to 2014. On October 25, 2016, KBWX changed call letters to KLLT to match the "ALT" branding.


Return of Majic

On July 17, 2020, at 10 a.m., KLLT dropped the alternative format and brought the
urban AC Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...
format and “Majic” branding (which was airing on translator W279AQ (103.7 FM)) back to the 104.9 FM frequency. This is the fifth incarnation for the "Majic" branding in St. Louis, as it originated in 1979 on 107.7 FM, then moved to 104.9 FM in 1997, and then to 100.3 FM in 2012 before being dropped two years later. The format and “Majic” moniker was revived in May 2017 on W279AQ. The flip came after KLLT registered a 1.0 share in the June 2020 PPM ratings for the market, well behind KPNT’s 5.6 share. KLLT and W279AQ were simulcast until July 27 at midnight, when the latter flipped to the
African-American African Americans, also known as Black Americans and formerly also called Afro-Americans, are an American racial and ethnic group that consists of Americans who have total or partial ancestry from any of the Black racial groups of Africa. ...
all-news All-news radio is a radio format devoted entirely to the discussion and broadcast of news. All-news radio is available in both local and radio syndication, syndicated forms, and is carried on both major US satellite radio networks. All-news sta ...
Black Information Network Black Information Network (BIN) is a Broadcast network, radio network and content brand owned by iHeartMedia. Launched on June 30, 2020, it is an all-news radio network of stations targeting African American communities, carrying mostly important ...
. The KMJM-FM call letters also returned on the 27th.


Switch to talk

On August 15, 2021, iHeart announced that KMJM-FM would flip to
conservative talk Conservative talk radio is a talk radio format in the United States and other countries devoted to expressing conservative viewpoints of issues, as opposed to progressive talk radio. The definition of conservative talk is generally broad enough ...
as "The Patriot" on August 16 at midnight. Subsequently, the station's former urban AC format and "Majic" branding shifted to KMJM-FM’s HD2 subchannel. The station gave a St. Louis affiliate to a number of
Premiere Networks Premiere Networks, Inc. (formerly Premiere Radio Networks, shortened as PRN) is an American media company, a subsidiary of iHeartMedia, for which it currently serves as its main original radio content distribution and production arm. It is th ...
talk shows, whose parent company is iHeartMedia. "The Patriot" competes against several St. Louis
talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. They may feature monologues, dialogues between the hosts, Interview (jo ...
outlets, including local powerhouses
KMOX KMOX (1120 AM broadcasting, AM) is a commercial radio station in St. Louis, Missouri, owned by Audacy, Inc. The station is a 50,000 watt List of North American broadcast station classes, Class A clear-channel station with a omnidirectional ante ...
and
KFTK-FM KFTK-FM (97.1 MHz) is a commercial radio station licensed to Florissant, Missouri, and serving the Greater St. Louis area. It airs a talk radio format and is owned by Audacy, Inc. The studios are on Olive Street in downtown St. Louis. ...
(both owned by
Audacy Audacy, previously known as Radio.com, is a free broadcast and Internet radio Computing platform, platform developed by the namesake company Audacy, Inc. (formerly known as Entercom). The Audacy platform functions as a Recommender system, mus ...
), along with KTRS (partially owned by the
St. Louis Cardinals The St. Louis Cardinals are an American professional baseball team based in St. Louis. The Cardinals compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League Central, Centra ...
), the "NewsTalkSTL" network originated by KNBS, and KRTK/ KVMO.KMJM-FM St. Louis to Flip to Conservative Talk Monday
/ref> On August 23, 2021, KMJM-FM changed call letters to KTLK-FM to match the new format.


References


External links


Official website of "104.9 The Patriot"Official Website of "Majic 104.9"
(HD2) {{coord, 38.573, N, 90.325, W, type:landmark_region:US_source:FCC, display=title *KTLK-FM Conservative talk radio Radio stations established in 1964 IHeartMedia radio stations 1964 establishments in Illinois Talk radio stations in the United States News and talk radio stations in the United States Columbia, Illinois