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KSXY (100.9 FM, "Latino 100.9") is a
Spanish Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many countries in the Americas **Spanish cuisine **Spanish history **Spanish culture ...
contemporary hit radio Contemporary hit radio (CHR, also known as contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format common in many countries that focuses on playing current and recurrent popular music as determined by the Top ...
formatted radio station licensed to
Forestville, California Forestville is a census-designated place (CDP) in Sonoma County, California, Sonoma County, California, United States. It was settled during the late 1860s and was originally spelled Forrestville after one of its founders. The spelling long ago b ...
, United States. It is owned by Wine Country Radio.


History

When KSXY began broadcasting operations, the station was at 95.9 MHz and was billed as SEXY 95.9 airing a Top 40 mainstream format. After the purchase of the station by Sinclair Broadcasting in 2001, the station moniker was changed from Sexy to Hot and swapped signals with its sister station KRSH and renamed HOT 98.7. After 2 years airing a rhythmic format, Hot 98.7 changed back to their original mainstream format. In July 2006, Hot 98.7 changed formats again to Top 40/rhythmic and became Hot 98.7 "Blazin' Hip-Hop and R&B!" On August 23, 2007, KSXY changed formats once more to rhythmic pop-leaning
adult Top 40 The Adult Pop Airplay (formerly known as Adult Pop Songs and Adult Top 40) chart is published weekly by ''Billboard'' magazine and ranks "the most popular adult top 40 as based on radio airplay detections measured by Nielsen Broadcast Data Syste ...
and began billing the station as "Y 98.7", with emphasis on 80s, 90s and current music. This format change coincides with the transfer of the station license to Commonwealth Communications, which has been co-owner of the Sinclair Santa Rosa Cluster. On February 8, 2008, KSXY moved to 100.9 FM in yet another frequency swap, this time with KXTS which took over the 98.7 FM frequency. In July 2011, KSXY began shifting its direction back to rhythmic Top 40, thus putting it in competition with
KHTH KHTH (101.7 FM) is a commercial radio station in Santa Rosa, California, broadcasting a contemporary hit radio (Top 40/CHR) radio format. It is owned by Lawrence Amaturo. History The station was originally KXFX and previously had an active roc ...
after it debuted with a Mainstream Top 40 direction. Some
country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...
was mixed into the rotation in 2015. On September 8, 2017, KSXY flipped to alternative rock as "Modern Alternative, The 101". The change returned the format to the market after Sinclair dropped the format on
KNOB Knob or KNOB may refer to: Objects * A round handle ** Doorknob ** Control knob, controls a device ** Brodie knob, on a steering wheel * Tow ball or hitch ball * Dorset knob, a biscuit Landforms * A rounded hill or mountain, particularly in ...
5 months prior.Y100.9 Santa Rosa Gives Way To Alternative “The 101”
Radioinsight - September 12, 2017 On June 26, 2023, KSXY dropped the alternative format and branding and launched Spanish CHR "Latino 100.9".


KSXY-HD2

Broadcasts at translator 95.5 K238AF
Santa Rosa Santa Rosa is the Italian, Portuguese, and Spanish name for Saint Rose. Santa Rosa may also refer to: Places Argentina *Santa Rosa, Mendoza, a city * Santa Rosa, Tinogasta, Catamarca * Santa Rosa, Valle Viejo, Catamarca *Santa Rosa, La Pampa * S ...
. the translator went through a whole bunch of different formats each year. It first originally had simulcasted with
KRSH KRSH (95.9 FM) is a commercial radio station in Healdsburg, California, broadcasting to the Santa Rosa, California, area. KRSH airs an adult album alternative Adult album alternative (also triple-A, AAA, or adult alternative) is a radio fo ...
95.9 FM, but in 2011, it flipped to
comedy Comedy is a genre of dramatic works intended to be humorous or amusing by inducing laughter, especially in theatre, film, stand-up comedy, television, radio, books, or any other entertainment medium. Origins Comedy originated in ancient Greec ...
branded as Funny 95.5. Then this was followed with a Religious Christian talk format branded as 95.5 Roka-FM. Then it would again flip this time to soft oldies branded as Vintage 95.5. Then it would go on to flip this time to classical music branded as Classical 95.5. In 2016, the station flipped to Spanish CHR branded as Latino 95.5. On August 21, 2023, the channel/translator changed to carrying
adult album alternative Adult album alternative (also triple-A, AAA, or adult alternative) is a radio format. See pages 9 and 10Mills, Joshua. "A New Radio Music Format: Rock for Prosperous Adults" New York Times, Feb 28 1994, p. 2. ProQuest. Web. Accessed September 4, ...
KRSH KRSH (95.9 FM) is a commercial radio station in Healdsburg, California, broadcasting to the Santa Rosa, California, area. KRSH airs an adult album alternative Adult album alternative (also triple-A, AAA, or adult alternative) is a radio fo ...
("95.9 The Krush").


Former logos


References


External links

* * * Contemporary hit radio stations in the United States Latin rhythmic radio stations Napa County, California Radio stations established in 1996 SXY SXY {{California-radio-station-stub